December 30, 2020
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2020 Influential Women in B2B Marketing

2020 Influential Women in B2B Marketing

If there was a year in need of inspiration, 2020 was it. Luckily, we’re continuing our long tradition of highlighting inspirational marketers who are also influential.

Over the past 10 years we’ve honored hundreds of women in marketing doing great work, creating and sharing content, and making a difference in the industry including last year’s 50 Women CMOs Who Rock in Marketing.

In this, the 11th year of publishing the TopRank Blog List of Women Who Rock in Marketing, we’ve taking a more B2B approach. The vast majority of honorees in the 2020 edition of our list work for B2B brands or have a B2B marketing function within a B2C or B2B/B2C brand.

To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify those individuals who either identify as B2B marketers, create content about B2B marketing and engage with an audience on B2B marketing topics. As always, the baseline social data points include topical relevance, resonance with the network and reach.

While there are many more women in B2B marketing leadership positions as proven by the research on CMOs we did last year, being able to engage communities via social networks and publishing content is what makes those on this list stand apart.

Executive social engagement is becoming a much bigger priority for B2B brands as companies invest more in building the influence of internal subject matter experts, key opinion leaders and senior management. This is especially true with positions like the CMO where many customers expect to engage via social media.

B2B Marketers Ann Handley
Ann Handley

Chief Content Officer

Ann Lewnes
Chief Marketing Officer & Executive Vice President, Corporate Strategy & Development

Alicia Tillman
Global Chief Marketing Officer

Michelle Killebrew
Products & Technology Marketing Leader

Stephanie Stahl
General Manager Content Marketing Institute, UBM

B2B Marketers Ty Heath
Tyrona Heath

Director, Market Engagement, The B2B Institute

Charlene Li
Founder & Senior Fellow
Altimeter, a Prophet Company

Sarah Kennedy Ellis
Vice President, Global Growth & Demand, Google Cloud

Heidi Melin
Chief Marketing Officer

Dorie Clark
Executive Education Faculty, Fuqua School of Business
Duke University

B2B Marketers Amanda Brinkman
Amanda Brinkman

Chief Brand and Communications Officer

Sandy Carter
Vice President
Amazon Web Services

Jennifer Anaya
Senior Vice President Global Marketing
Ingram Micro

Heidi Bullock
Chief Marketing Officer

Meghan Keaney Anderson
Vice President of Marketing

B2B Marketers Tifenn Dano Kwan
Tifenn Dano Kwan

Chief Marketing Officer

Sarita Rao
Senior Vice President, Portfolio Integration & Partner Solutions

Jennifer Leggio
Chief Marketing Officer

Shannon Sullivan Duffy
Executive Vice President, Marketing

Lara Hood Balazs
Chief Marketing Officer and General Manager, Strategic Partner Group

B2B marketers Olga Andrienko
Olga Andrienko

Head of Global Marketing

Anna Griffin
Chief Marketing Officer

Leslie Berland
Chief Marketing Officer & Head of People

Amy Fuller
Chief Marketing and Communications Officer

B2B marketers Gail Moody-Byrd
Gail Moody-Byrd

Chief Marketing Officer

Carolyn Everson
Vice President, Global Business Group

Jennifer Heyman
Vice President, Digital & Social Media
Wells Fargo

Danah Boyd
Partner Researcher

Karen Walker
Senior Vice President & CMO
Intel Corporation

B2B marketers Kathy Button Bell
Kathy Button Bell

Senior Vice President & CMO

Arianna Huffington
Founder & CEO
Thrive Global

Joanna Lord
Chief Marketing Officer

Penny Baldwin
Senior Vice President & CMO

Kristin Lemkau
Chief Marketing Officer
JPMorgan Chase

B2B marketers Priya Ramesh
Priya Ramesh

VP, Global Corporate Communications

Linda Boff
Chief Marketing Officer

Paige O’Neill
Chief Marketing Officer

Maggie Chan Jones

Maria Winans
Chief Marketing Officer, Americas Marketing

B2B marketers Jacqui Murphy
Jacqui Murphy

Chief Marketing Officer

Alison Herzog
Sr. Director, Brand and Digital/Head of Global Brand and Digital Marketing

Konstanze Alex, PhD
Global Digital Storytelling
Cisco Systems

Amanda Jobbins
Chief Marketing Officer

Courtney Colwell
Director of Global Content
American Express

B2B marketers Lucy Moran
Lucy Moran

SVP, Demand Gen, Brand & Digital Marketing
Dun & Bradstreet

Kirsten Allegri Williams
Chief Marketing Officer

Kim Salem-Jackson
Founding Member Chief

Lisa Horner
VP Marketing

Carla Zakhem-Hassan
Chief Marketing Officer

B2B Marketers Monica Norton
Monica Norton

Head of B2B Content Marketing

Congratulations to all the women on this list for making great contributions to the field of marketing in 2020!

If you’re a senior level marketing executive and wondering how to make the most of your time on social networks so you can surface on lists like this, check out this article: How Social Should the CMO Be? 3 Guidelines for Success.

To see the last 10 years of Women Who Rock in Marketing lists, visit the posts below:

The post 50 Influential Women in B2B Marketing Who Rocked in 2020 appeared first on B2B Marketing Blog – TopRank®.