June 28, 2021
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Talk to any entrepreneur or small business owner, and you’ll quickly learn that starting a business requires a lot of work. An idea doesn’t become a business without effort.

Some budding entrepreneurs understand the effort necessary to create a business, but they might not be familiar with the many steps required to launch a business venture. If you’re willing to put in the effort to build a business, you’re going to want to know the steps needed to reach your goals.

Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it’s determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up.

How to Start a Business: 12 Steps to Get Started

Rather than spinning your wheels and guessing where to start, follow these 12 steps to transform your business from a lightbulb above your head to a real entity.

1. Ask Yourself These Questions Before Starting (for Ultimate Business Success)

So, what are some of the questions you should start asking yourself on how to start a business? The first and most important one is the reason.

Why do you want to start a business?

You are the only one who can answer this, but if you have a clear answer and you want to go for it, by all means, do. There are many benefits to owning your business if you are willing to put in the hard work.

The rest of the questions are just as important because together they will help you make a more informed decision. This is not in any particular order.

Are you ready to be a business owner?

Much goes into running a business, especially during the initial startup phase. Find out what it entails and see if you are willing to commit to it. If it seems daunting, don’t get discouraged. After all, there are other people doing it.

What are your expertise and skill sets?

Many small business owners start with a particular skill or expertise. If this is your case, find out your proficiencies across the board and determine how you can improve or complement them. It can be as simple as hiring another individual or learning about them.

Do you have passion for your business idea?

Listen to successful entrepreneurs and the one thing they tell you is to follow your passion. Passion for your business will carry you beyond the long hours, slow season, and hiccups along the way.

How much are you willing to spend and how much do you need?

Whether you have a personal war chest or not, set clear goals when it comes to the amount you are willing to invest in yourself. After all, not all businesses succeed, meaning the amount you are willing to invest can be lost.

If you need more money than you can currently come up with, look for alternative sources of funding. Beyond loans, you can look for partners and even family members.

How do you plan to live?

Your business can become a huge success, but it will take you some time to get there. In the meantime, how do you plan to live? What sort of lifestyle do you expect during the growing stage?

By all means, you can always ask yourself more questions. And when you have finally answered them, ask this last one about your company. “Who are you and what do you do?”

Are you too old to start a business?

The experience you bring with age is always a plus when it comes to starting your own business. But the question is how taxing will it be? The role you plan to play as a business owner, and the industry you plan to enter will determine if your age is even relevant at all.

2.  Make a Business Startup Fund

You are going to need to address your financial situation to start a business. There are two areas where startup funds come into play:

  • Startup expenses:   These are the costs of simply getting your business up and running.
  • Living expenses for the first 3 to 6 months:  Make sure you have your living expenses covered.  When starting a business, you will not have much money coming in during the first few months. So make sure to have a minimum of three months’ expenses set aside.  But six months is recommended.

You may need even more than six months of living expenses. For example, if your business model involves a long sales cycle, such as selling consulting services to large corporations, you will probably need more living expenses set aside.  And you should think about some other smaller offerings you can sell that bring in money more quickly. Or a side gig that pays the bills, or a working spouse whose pay can cover family living expenses.

Get the idea out of your mind that you will get a loan or angel or venture capital funding.  Why start up a business with a monkey on your back?

Besides, the bloom is off the rose about unprofitable startups.  Venture capitalist and investor Fred Wilson reflected that using capital to try to get startups off the ground was a failure.  He wrote in December of 2019:

“The massive experiment in using capital as a moat to build startups into sustainable businesses has now played out and we can call it a failure for the most part. Uber popularized this strategy and got very far with it, but sitting here at the end of the 2010s, Uber has not yet proven that it can build a profitable business, is struggling as a public company, and will need something more than capital to sustain its business.”

The point is, run the numbers and see what it takes to get to profitability within a reasonable time, without outside money.

The vast majority of small businesses are bootstrapped, using customer receipts to fund the business.  And usually, this comes after a startup stake by the owner from savings, or through family chipping in.

Calculate your startup costs. And after you figure out the amount you need, start looking into the funding opportunities.

Funding your enterprise comes with many challenges. And the funding will greatly depend on your business model and industry because some industries are more popular than others.

When it comes to funding opportunities, you have many options. But there are investors that specialize in certain industries. So, make sure to find who you are asking before you apply for any loans or go to pitch your idea. Some of the funding opportunities include venture capital investors, crowdfunding, a small business loan, Lender Match, or Small Business Administration investment programs to name a few.

3.  Choose a Good Idea

What business will you start?

You need a good idea if you don’t already know what business to start.  Often the simplest small business ideas are the most successful. Do not assume it must be a world-changer. In fact, the vast majority of small businesses are not revolutionary concepts. They may even be called ordinary — the sorts of businesses you see on Main Street.

Start by thinking of a problem to solve or something that customers need or want.  Remember, the goal of a business is to solve a problem for customers. Even an entertainment business is solving the customer’s desire for enjoyment or fun.

Focus on who has a need and what it is. Let’s look at four examples of needs and possible business solutions:

  • Need People to want to pick up beverages quickly on their commutes or on their way to somewhere else.  Solution: An entrepreneur starts a drive-through coffee shop.
  • Need:  Homeowners want their homes to be more functional and look nice at a fair price but lack the time or skill for do-it-yourself projects.
    Solution: A small construction company specializes in home remodeling projects under $10,000.
  • Need: Corporations want to delight their customers, but are stymied by bad reviews.
    Solution: A customer support professional becomes a consultant and provides training on how to improve service.
  • Need:  Small businesses need a fast solution to manage their financial books but lack accounting knowledge.  Solution: A software developer creates accounting software for owners with no accounting knowledge.

The number of customer problems and ideas to solve them is nearly endless.

Inspiration for what kind of business to start is everywhere. Look around you and keep your eyes and ears open. Ask yourself these questions to identify possible new products:

  • What do neighbors and family members chat about? Do they say they need something but haven’t been able to get it?
  • Are there potential customers already in search of a solution? Do you see people rigging up their own version of something, because they can’t find exactly what they need?

Or look at your own situation. Lots of inventions start because the founder has a need and can’t find a solution on the market.

  • What product or service have you been looking for but been unable to find?
  • Is there some activity you do today or something you’ve invented already that could be marketed or sold? Take the example of Mary, who loves to garden. But she couldn’t find the old-fashioned “pass-along plants” that she loved in garden centers. So she started dividing her existing plants, potting them, and giving them to friends as gifts.  Eventually, she started her own niche business selling what the big stores did not carry.

For first-time business owners, the easiest business to start is one selling services rather than developing a product or setting up a retail operation.  They start out cutting grass, providing handyman services, designing websites, or as freelance writers.

If you are totally stumped and need inspiration, take a look at these ideas:

If you have invented something or have existing patents, you are ahead of the game. Look into finding investors to bring your intellectual property to market and start your business.

4.  Develop a Simple Business Plan

The act of writing a business plan forces you to think through whether your business is viable and what it will take to make it a success. By being specific about your business needs and objectives, your business plan will not only inform potential investors and lenders but also you.

In addition to providing a roadmap, a business plan doubles your chances for success when you start a business. According to a report by Eason Ding and Tim Hursey, “Writing a business plan correlated with increased success in every one of the business goals included in the study.”

Obtaining a loan, getting investment capital, making a major purchase, recruiting a new team member, thinking more strategically, and growing the company all became easier. With that in mind, even if you develop a simple business plan, you will reap the benefits when you start a business.

As part of developing your business plan, you can validate the concept for a business that you’ve come up with by doing market research. Check out the local area. Is there a market for what you will offer?

At the same time, you will learn how to price your products or services and position them in the marketplace.

The SBA says a good business plan will guide you through each stage of starting a business and managing it. Adding, it is a way for you to think through the key elements of your business. With your plan in hand, you will have a roadmap to structure, run, and grow your new business.

The Business Plan

The SBA recommends for a business plan to have the following:

  • Executive summary
  • Company description
  • Market analysis
  • Organization and management
  • Service or product line
  • Marketing and sales
  • Funding request
  • Financial projections
  • Appendix

Even though there are only nine topics, you don’t have to use all of them and you can expand on each one to address the specific needs of your business.

No matter how many of them you choose, before you get started you will have to research, research, research. The more information you have, the better your plan will be; even if it is a small business plan. Once you have a full understanding of your company, product, competition, and market, you can write and speak about it to anyone.

With all this information on hand, briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location.

If you plan to ask for financing to start a business, you should also include financial information and high-level growth plans.

Planning your exit strategy when you first start your business is one way to keep you honest when it comes to keeping your goal. While every entrepreneur will have their own end goals when they start a business, consider the following when you are creating your exit strategy.

How long you plan to run or be part of the business along with financial goals? Beyond that, you should also plan on liquidation, compensating investors or creditors and taking care of your employees. The goal is to be ready for when the time comes by continuously adjusting your exit strategy based on the growth of your business.

5.  Establish Your Offerings

Whether it is a product or service, when you start a business you want to establish your offerings in the best way possible. And if you start out offering what you do best, it will be much easier to deliver consistently while you grow.

Offering what you do best lets you build a solid marketing message, define your target market, and establish your brand as a leader in the field.

This however doesn’t mean you have to be an expert in any given field. If you don’t have the expertise, you can hire consultants to find the right products, vendors, suppliers, and service providers.

When you do, take the time to think about what you will be offering your customers. You have to be clear on exactly what you are offering and what it will cost you.

The product mix width, depth, length, and consistency your business provides will determine your overall offerings.

  • Width – This is the total number of product lines your business will offer to sell.
  • Depth – The number of versions offered of each product in the line
  • Length – This is the total number of products within your company’s product line.
  • Consistency – The close relationship between the different product lines.

Analyzing the Viability

When you choose your offering, make sure to analyze its viability. Is it practical to sell it? Look at the challenges such as support services. Is it fragile (breaks easily)? Does the product have a lifespan (spoil)?

Similarly, take the seasons into consideration. Whether it is food, clothes, or decorations, look into how winter and/or summer and the rest of the year will play a role.

Beyond the items and services you sell, you also have to offer intangibles your customers will appreciate:

  • Great customer service – Memorable customer service is one of the biggest differentiators for businesses.
  • A guarantee – This is especially important when you first start a business. A quick way your customers will know you is by guaranteeing your work.
  • Samples – You may not always be able to offer samples, but if you can by all means do it. It will show the confidence you have in your product.
  • Free shipping/return – With eCommerce now part of most businesses, try to offer free or low-cost shipping/return.

Be Honest About Your Offering 

Whether you make or buy the products you sell, if it has a shortcoming in a particular use case, let the customer know about it. Let them know it might not be right for them.

This simple act will be enough for them to remember you when they need something you have in the future.

6. Secure a Business Name

Check the name for availability in the Secretary of State database for your state. Make sure to also check the Federal trademark site. Do a simple Google search to see whether your proposed business name is in use.  And search for the associated domain name. If the domain name is taken, it’s going to be a lot harder to brand and promote your business.

It’s a good idea to also check for and reserve key social media profiles at this point.  Even if you are not ready to start a social media push, at least you have the name available.

Think of any major brand name and you know what they do. That is why they relentlessly protect their name. And when you come up with the name of your business, you should do the same.

Choose the Name

There are many different factors that go into picking a great business name. From the kind of business you do to something completely off the beaten path, the choice is yours. However, you should take some things into consideration.

Try to distinguish yourself from your competition by being distinctive and memorable. If the name can suggest the products and services you provide, it is a plus.

The next thing is to avoid making it too hard to spell. This is especially important today because you don’t want customers getting confused when they try to find your name online.

Last but not least, test the name around and see how people respond to it. From the way it is spelled to how it sounds, all these factors play a big role in how customers respond to a brand.

Check for Availability

With the name in hand, you can start a preliminary search on Google, the Secretary of State database for your state, and the U.S. Patent and Trademark Office (USPTO) site. A no-conflict, free trademark search will let you see if the name is available in all 50 states.

If you don’t find the name, you can go to your local county clerk’s office and file a “Doing Business As” (DBA) or a “Fictitious Business Name” (FBN). The DBA and FBN protect against name theft and it lets people know who actually owns the business.

Depending on the county regulations, you might have to publish the DBA and FBN announcements in the local classified section of the newspaper.

If you are using your own legal name (John Doe) for your business, you don’t have to register a business name.

In addition to the actual business name, make sure to check for the domain name. If it is available, buy it right away. This includes other web address extensions in addition to “.com” such as “.co,” “.net,” “.biz,” “.info” and others.

This also goes for any social media handles. Even if you are not ready to start a social media push, at least have the name available.

Register Your Business Name as a Trademark

When you first start a business, there is no telling how much your business will grow. But even if it doesn’t, registering your business name as a trademark will protect it from any future misunderstanding.

Filing state and federal trademark protection make it that much easier to defend your name against any potential infringers. Because eCommerce can make even the smallest of business a global enterprise, a trademark offers protection.

Once you apply for a trademark and it is accepted, add the “TM” (trademark) notification in your business communications. When your business name appears in print or website add the “TM” in superscript type. After your trademark application is approved, change the “TM” to a capital R in a circle.

Continue to Protect Your Name

Intellectual theft and copyright infringement are huge global problems. Once you have gone through the process of protecting your brand, you have to stay vigilant.

Keep track of all expiration dates on all registrations. If you don’t renew them, another entrepreneur can use your business name.

7. Pick a Business Structure

What is the right business structure for you? The structure you choose will have a great bearing on taxes, financing, compensation, and insurance. Not to mention the risk and liabilities of your personal assets. Therefore, choosing the right structure is critically important before you start a business.

Another point to remember when choosing your structure is the variations from state to state. Make sure to find out how the different structures are applied in your state to protect yourself from legal and tax liabilities.

Based on your startup business, you need to find out:

  • Your financing needs and options.
  • How you want to pay taxes.
  • The kind of liability protection you need.
  • What kind of administrative complexity can you handle?

Sole Proprietorship

This is the simplest business structure. The profits and debts of a sole proprietorship company are the responsibility of one person. As such, the owner is personally liable for any debts.

This means creditors can come after your personal property and savings and you are personally liable for any lawsuits brought against the business.

A sole proprietorship is easy to set up, low cost and has an easy exit. When it comes to taxes, all you need to do is to keep track of all the business’ income and expenses. At tax time, just report it on a Schedule C with your personal tax return.

DBA

“Doing Business As” (DBA) or a “Fictitious Business Name” (FBN) registration is not technically a legal structure. It allows you to conduct business under a name other than your own.

The DBA or FBN is different from your name as the business owner, or your business’s legal, registered name. A DBA for FBN is a public record showing the people behind a business.

Although a DBA is more common among sole proprietors, LLCs, corporations, and partnerships can all file to get a DBA.

States have different DBA requirements, so make sure you comply.

Limited Liability Company (LLC)

An LLC is a cross structure combining the best features of partnerships and S Corps. It provides owners, called members, with the liability protection of corporations while allowing earnings and losses to pass through to the owners as income on their personal tax returns.

Single or multiple members can be part of an LLC and the profits and losses don’t have to be divided among members equally. A single-member LLC can be taxed as a corporation or an individual using the Schedule C form. A multi-member LLC on the other hand is taxed as a partnership with the K-1 form.

Corporation

A corporation is an entity that is separate from its owners with its own legal rights. A corporation can sue, be sued, own and sell property, and sell the rights of ownership in the form of stocks. It is independent of its owners.

There are several types of corporations:

  • C corporations – Owned by shareholders, they allow an unlimited number of investors and are taxed as separate entities.
  • S corporations – Are designed for small businesses to avoid double taxation. It doesn’t file its own taxes and profits are passed through and reported on the personal income tax return of the shareholders.
  • An S corporation has employment and profit taxation rules as well as strict ownership laws.
  • B corporations – Are for-profit entities structured to make a positive impact on society. They are also known as benefit corporations.
  • Closed corporations – These are not publicly traded companies and they benefit from limited liability protection. Compared to publicly traded companies, they have more flexibility.
  • Open corporations – Are traded on a public market by allowing anyone to invest in them.
  • Nonprofit corporations – Are formed to serve the public good and they have tax exemption to help with that goal.
  • Partnership

A partnership is an unincorporated business owned by multiple people or other businesses. The profits in partnerships are divided among owners and it is reported on their tax returns.

Some of the different types of partnerships are general partnerships, limited partnerships, limited liability partnerships (LLPs), and limited liability limited partnerships (LLLPs).

If your business goes beyond a sole proprietorship, make sure you are fully aware of your liabilities. Find qualified experts to guide you while you are on your way to start a perfect business.

Want to learn more? Take our business structure quiz to learn what kind of business organization is right for you.

8.  Get Legal!

The legal requirements of running a business can seem a bit daunting, but with proper planning and the right legal guidance, they don’t have to be. Getting all of the legalese out of the way before you open will ensure restrictions won’t be placed on your business operations.

When it comes to starting a business, there are a number of legal issues you have to address. The industry and state you are in will determine the legal implications of your business. So, get in touch with the proper authorities to find out what they are.

Financial regulations, tax obligations, and employment laws are some of the requirements you will have to address.

Small Business Requirements

1. The first matter you have to address is the business structure of your business. By identifying the structure, you can then tackle the issues of that business model. Whether you choose sole proprietorship or form an LLC, they have their advantages and disadvantages.

2. Choose a name for your business and make sure it is available for you to use legally.

3.  Register a fictitious business name or DBA and file for trademark protection.

4.  If you have partners (even if they are family members), create a detailed agreement in writing and have all interested parties sign it. There is potential for things to go wrong, but a business agreement lets everyone know where they stand.

5. Check the Secretary of State office for requirements specific to your state along with any regulatory compliances. This includes local, state, and federal regulations.

6.  Find out the necessary business licenses and permits for your business type. Operation license, health department permits, occupational or professional licenses, zoning, and land use permits, and sales tax licenses are just some of the requirements.

There are also industries that require additional licenses and permissions from local, state, and federal governments. This can include liquor and firearm licenses, permits from the fire department, environmental licenses and permits, seller’s licenses, and others. These permits and licenses are a must, so make sure you are certified before your open your doors.

7.  Get a Federal Tax Identification Number, also referred to as an Employer Identification Number (EIN). This is a number the IRS uses for the transactions of your business.

8.  Open a business bank account and start building your business credit. If you show the account has a sufficient cash flow capable of taking on a business loan, your business credit will grow.

With a business bank account, you can simplify your tax preparation and bookkeeping, make incorporation easier, and separate business and personal expenses. At the end of the day, a business bank account makes your business more professional. This will put investors, customers, vendors, and partners more at ease when they do business with you.

9.  Classify your workers properly because the tax liabilities are decidedly different. This is especially important in today’s gig economy where independent contractors make up an increasingly larger percentage of the workforce.

10.  Buy worker’s compensation insurance. State laws vary, so make sure to check what your state requires.

Another point worth mentioning is the deductions the IRS offers if you work from home. There are home office tax deductions such as $5 per square foot of your home if the workspace is 300-square-feet or less. And you can claim the deduction whether you are a homeowner or renter. The Standard and Simplified options offer different methods of taking a deduction.

Consult Professionals

These days you can find out virtually everything there is to know about your legal requirement for starting a business online. And you can take care of some of these items yourself. However, there might be issues only an expert can answer.

This is why it is a great idea to consult a professional for advice. A lawyer and an accountant can make sure your legal and financial obligations are covered before opening for business.

Having competent legal counsel and an accountant is invaluable.

9. Set Up a Location – Virtual or In Person

A business location can now be established in the digital or physical world. And while you don’t have to have a physical location if you start out with a digital presence, having a digital presence is extremely important if you start a business with a brick and mortar (in-person) location.

When it comes to a physical location, there is a lot riding on your decision. This is because the location will give your business the best chance to succeed when you start out.

Take your time and research the location thoroughly. This includes visiting the site on different days and times to check out foot and vehicle traffic, parking, lighting, delivery access, handicap access, neighboring businesses, and other requirements your business might need.

The Brick and Mortar Location

It all starts by deciding whether you want to lease or buy your commercial property. There are tax implications for the decision you make, so consult your legal and financial advisors to make the best decision.

If you plan on leasing, go through the agreement thoroughly and make sure you understand it fully before you sign the contract. There are many clauses in lease agreements. If you don’t have the expertise, seek legal advice before you sign. You can avoid expensive mistakes that can cost you and your business.

Choose the Right Space

The location you choose should address some, most, or even all the needs of your business.

  • Is the price affordable?
  • Is the location known for the products and services you offer and does it complement your business?
  • Is the area a business hub the city is pushing with future growth opportunities?
  • Is there any future development planned in the area or region?
  • Are there suppliers and distributors for your industry close by?
  • Does the location have a good reputation?
  • Is it secure? What is the crime rate?
  • What is the skill base in the area?

Consider Infrastructure

The infrastructure of a space is just as important for your business as the location. The communication, electricity, air conditioning, plumbing, parking, and how modular the space is will determine the day-to-day operation of your business.

If your business consumes a lot of power, find out from the landlord about the loads the circuits can handle. A business with sensitive equipment (servers) and perishable items (medication and food) will need generators in the event of a power outage.

Ask how many hours of power/air conditioning are included in the lease in the event of a power outage. If you need more hours, negotiate for more time.

Research Zoning

The zoning laws of the city you plan to open your business in will determine if you can open in a particular location.

Is it legally acceptable to do what you plan on doing? If the zoning board doesn’t give you permission, you will have to find another location.

There are many regulations, so make sure to know what you must abide by. As an example, not having enough parking space could be enough to deny you a permit by the city planning and zoning board.

Once you have your space and it is approved for your business, it is time to assemble the necessary furniture, equipment, lighting, signage, and more. You can either lease, lease to buy, or outright buy the equipment.

By the way, they don’t have to be new either. There are many used options available in the marketplace

Consider a Virtual Location

While it is much easier to establish a virtual location, there are many more options when it comes to choosing platforms.

After you create your website and social media channels, you can look into other outposts for your online presence.

You can operate from your website alone or a marketplace such as Amazon, Etsy, Upwork, Fiverr, or many others. Each company has its own rules so find out what they are and read the fine print before you agree to the terms.

10. Plan Your Marketing

The amount of data available in today’s digital ecosystem makes it easier to develop a strong marketing strategy. However, challenges remain. For example, during your marketing planning stage, you will have access to a lot of information. This is the easy part. The hard part is using this information to create a marketing plan for engaging with your customers, competing with your rivals, and at the same time growing your business.

Initially, when you start a business, the marketing will include branding. This includes logo, colors, packaging, store signage, even business cards — though the digital business card is becoming more of a standard. Although they will continue to play a role, once you make up your mind about them, they will stay the same for some time.

When choosing your brand’s logo, fonts, and colors, take the time to identify how they communicate your brand. The psychology of colors plays an important role in brands. Whether it is on your permanent packaging or ads, choose them wisely.

Don’t forget, rebranding is part of a good marketing strategy. Keep track of the colors, fonts, logos, and other media that worked for you because they are all part of learning how to make a business work.

Beyond the branding of your business, the marketing strategy now moves to the research and advertising phase. The research will cover a wide range of information, but it is key to fully optimizing your marketing efforts. And again, this will require asking some good questions and getting honest answers.

You will need to ask questions about your market situation regarding your products or services, the value of your market size, the geographic area you cover, audience (such as demographics, income levels, population, etc.), and competitors in your market.

The answers to these questions will in turn lead you to create a marketing plan capable of addressing these very points for a more targeted reach.

In today’s digital world, your marketing efforts will include websites, social media, blogs, vlogs, SEO, PPC, and additional tools and solutions. These technologies help a startup business owner with limited resources to compete.

You can also use emails, eBooks, case studies, testimonials, white papers, infographics, and newsletters to market the product or service provided by your business or brand.

Don’t know where to start?  Try our one-page marketing plan.

11. Establish Operational Readiness

You have a great concept, and by now you have done everything to lay the groundwork for your company. The legal structure, physical location, and regulations have all been handled. Now it’s time to establish operational readiness and start running the company.

The operation of your business is the process in which you buy, build and prepare the products or services you intend to sell. So, establishing operational readiness means sourcing materials, hiring, acquiring equipment, and selling the finished goods. And depending on your business (manufacturer, retailer, or service firm) your needs will differ.

The key is to establish a basic operation process for your company. Whether it is a product or service-based business, it will have to deal with the production process, sales, fulfillment, inventory management, and billing. Even if you buy the product or service you sell, these processes apply.

Pay particular attention to having a sales structure in place.  Depending on the type of business and your resources, this might mean hiring one or more salespeople or ensuring that you will have time to sell.

Production Process

No matter what your business does, it has to produce the end product. A business operations checklist will ensure you meet your production goals. A simple production process looks at the availability of raw materials, equipment, and production quality monitoring.

You can add more steps to address the needs of your production.

Production Standards

Having industry standards to produce your product or deliver your service will ensure high quality. High production standards can give you a competitive edge. An optimized production standard can also improve production, efficiency, and better use of raw materials and inventory.

Product Fulfilment

Once the product is in hand, create a process to deliver quality to your customers.  This includes:

  • Establishing a process for taking, processing, and delivering the product,
  • Designating a person responsible for processing the order,
  • Making sure orders are being processed properly to the right customer,
  • Gauging the time it takes to deliver the product,
  • Having a process to monitor customer satisfaction.

Inventory Management

Inventory management is key to ensure production doesn’t stop and you don’t run out of your end product. This demands an inventory control procedure with a designated person to physically take inventory on a regular basis.

At the same time, you should establish a minimum level of inventory and a process to monitor inventory management quality.

Billing and Collection Process

With production and inventory fully developed, the next step is to have a billing and collection process to keep your business running smoothly.

In today’s digital ecosystem, you can implement solutions to monitor all of the above processes under one umbrella. Finding a single platform will help you avoid compatibility issues and bring all of your operations together seamlessly.

Zoho One is an all-inclusive suite of products requiring only one monthly fee for over 40 apps. Every app is available when you need it, but you don’t have to spend the time deploying everything and risk getting distracted from the launch of your business.

It’s easy to go on a buying spree. Everyone wants to sell something to startups. However, this is not the time to be spending. Set up the bare minimum you need at this point to generate sales and keep track of expenses. Get business done. The rest can wait until you actually need it.

Your Workforce

The vast majority of small businesses in the United States and in many other countries are single-person businesses. In the U.S., sole proprietorships represent around 23 million people and 73% of the 30+ million small businesses in the country. This means there is a big chance you might be going at it alone.

If you are not, finding the right employees is critical to run and grow your business. Establishing a strong hiring practice for employees with comprehensive checks will protect your business.

When looking for employees, find people who are looking for second chances. They are eager to work and they want to grow. If salary cost is an issue, make use of freelancers and consultants to minimize expenses during your startup phase.

12. Launch Your Business, Promote and Sell!

After all the diligent work, it is time for the big day, the launch and grand opening of your business. This is the culmination of weeks, months, or even years of dreams and effort. You can have a grand opening with a ceremony, an open house, a sale, or something uniquely original related to your business.

There are several ways you can introduce your business to the world and this will greatly depend on whether it is a brick and mortar outlet or online. But before the big day, you have to promote your business.

Promotion

The promotion of your business has to start the moment you begin your journey. Today this means getting your website and social media channels up with “Coming Soon” listings and progress information. The very process of starting your business can be a promotional tool on a vlog as well as other channels.

The goal is to create brand awareness, customer buzz and establish relationships early.

Continue to update your audience to build interest in your progress. Create an email campaign and include an opt-in with “keep me up to date” prompts.

When you finally have a date for an opening, make sure to put it on your site with additional contact information. This includes business hours, location, phone number, email, chat, and any other point of contact. Go over the information on Google Maps, Yelp, and other listings to make sure there are no mistakes.

The Launch

When you are ready, you can have a soft or a grand opening. While a soft opening is a great idea for restaurants, you can do it for any business.

A soft opening is an invite-only event designed to create a buzz in the community with a trial run of your operation. This is a good time to support and partner with your favorite charity or neighboring businesses, invite local press, and iron out any kinks before the grand opening.

Post images and videos of the soft opening on your site and social media channels to create more buzz with your followers.

By the time the grand opening rolls around (usually a week after the soft opening), you are ready to run your business. Use any promotion from the soft opening to invite local radio stations and other media for the grand opening.

You can celebrate with entertainment, giveaways, special promotions, and discounted prices.

If you are going to start your business online, you can implement many of the same steps until your launch. The key is to stay engaged with your audience through social media and have promotional events for the big day.

Promote your site with ads on related social media channels along with the pages of vloggers and influencers in your niche. Another way you can attract more people is by offering free membership, free shipping, and discounted items.

Congratulations, you are open for business.  Now, get out there and sell some things!

How to Start a Small Business: Are the Steps the Same?

Starting a small business has many of the same steps and processes as starting other types of businesses. The difference is the size, which presents some benefits and challenges to entrepreneurs.

When it comes to the most important aspect of starting a small business, it has to be funding. This might not be the case for everyone. However, for those looking for funding, the process can be more difficult. The good news is the SBA has grants and loans and other lenders also provide many options to give first-time entrepreneurs the opportunity they need.

As far as differences, business structure (DBA, LLC, Corporations, and Partnerships) can be different for small businesses. The legal, tax, insurance, and employment laws and regulatory requirements can also differ greatly when you have fewer workers, income, and property.

Is there a way I can test run the business to see how it does?

Before you start a business, you can always test it to see how it does. This process can be cheap or expensive. A side business is a cost-effective alternative so you can properly gauge the viability of your business.

Before you go ahead full time, you should consider the pros and cons of a side hustle or full time business. This includes everything from the budget, time, skill sets, and much more.

Should I get a business partner?

The right business partner can grow your company beyond your expectations. Conversely, the wrong one can have the opposite effect. The key is identifying what they bring to the table and how they complement your talents.

The reasons you need a partner vary. Whether you need a partner to fund your business or they have a particular set of skills, make sure you think about how to pick a business partner — and make sure you make the right choice.

Should I hire friends and family?

Most people say no, but there are great examples of family-owned businesses with everyone from grandparents to kids working together. The rule to live by is, only consider hiring your family members if they are fully qualified, especially when you first start a business.

When deciding whether to hire a family member, consider this. Don’t jeopardize your small business by hiring someone who is not qualified.

How do I price my products and services?

The quick answer is to look at your competitor’s price, calculate the total cost, and the perceived value. However, it is much more complicated. The key is to fully research the market you are going to serve and provide a competitive price point while staying profitable.

Finding the right product and service pricing strategy is stressful, so get some advice on how to do it right.

Where can I go for help, where are the online resources for starting a new business?

The good news is there is a treasure trove of information available online to help you start a business. The downside is the sheer volume can be overwhelming when it comes to startup statistics.

See our small business resource center for a comprehensive set of resources with information for small businesses. You will find categories from getting funding to business structure, competitive research, advertising, tax compliance and much more.

What is the easiest business to start?

The easiest business to start will require little capital, but more of your time to make it work. And not surprisingly, most of them are in the digital ecosystem. They include:

  • Blog publishing
  • Graphic and web design
  • Online courses and coaching
  • Business consulting
  • Becoming a virtual assistant

Basically, you can take any skillsets you have and transfer it to a digital format to start your business with greater ease. You can use this skill set to run a business or teach what you already know.

Can I start a business with 1,000 dollars?

The answer is yes, you can start a business with $1,000.

So, what kind of business can you start?

If you want a digital business, you can start a virtual assistant business, design websites, create a blog or vlog, do eCommerce, provide online courses, and more.

In the physical world, you can start events planning, cleaning, errands, or personal chef businesses to name some of your options.

How can I start my own business with no money?

You can start a small business without any money, but you must bring other equity into the equation. This means you have to bring the skill sets you already have along with other resources to start your business without any money. And if you already happen to have a computer and an internet connection, your options are even broader.

In the physical world, you can start a dog walking or pet sitting business without any money. And in the digital world, starting a blog or providing fact-checking and research are as free as they come.

See our free checklist for more on how to start a business with no money.

What are angel investors?

These investors are individuals with high net worth providing funding for startups. In exchange for the investment, they get shares in the company. They are different from venture capitalists because they use their own money to make the investment. And unlike venture capitalists, they enter the business when it is relatively young, while VCs come on the scene when the business is already up and running.

How Much will Your Business Idea Cost?

Want to calculate how much your small business idea will cost? See our startup calculator to get started.

Image: Depositphotos

This article, “How to Start a Business: Step by Step Guide” was first published on Small Business Trends

June 28, 2021
  • by

How easy is it to market online?

how-to-choose-the-right-crm.png

A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items.

What is a CRM System?

This software for your business guides prospects through the sales pipeline. There are different plans and packages to choose from. Sorting through CRM solutions means choosing between enterprise-level packages and smaller versions with fewer options.

Choosing a CRM means matching up the tools and packages with your business requirements. Choose the type that meets these needs.

Cloud vs On-Premises CRM Systems: What’s the Difference?

One of the biggest decisions you’ll need to make is between cloud versus on-premise CRM systems. As the name suggests, on-premise CRM is housed under your business roof and managed by your employees.

One of the bonuses here is security. On-premises solutions are less likely to be breached. However, you will need to have your own server and IT team.

Small businesses can buy CRM solutions under the software as a service (SaaS) banner too. A central server hosts the software and your company pays for access through a subscription.

These types allow you to access information anywhere through WiFi. The cloud-based applications here are easy to download.

How to Choose a CRM System: 17 Top Tips to Guide Your Decision Making

Choosing the right CRM software is a process. Here are 17 boxes to check to help your business make the right decision.

1. Make Sure You Choose a CRM System with All the Features You Need

There’s lots of different CRM software to choose from. And lots of business features. Small business owners need to have a plan to pick the right product. For many companies contact management is at the top of their wish list. But there are other aspects you should consider. Here’s a path to choosing a CRM that supplies the items you need.

2. Think About Your Overall Business Goals

Brainstorming what you need a CRM solution to do is the first step. You should align your business goals with the features available from different CRM companies. Better customer relationships should be near the top of the list. Streamlining the sales process to foster business growth should be another goal

3. Make Sure the System Saves You Time and Optimizes Business Processes

A good CRM should streamline things for your sales team. CRM tools focusing on sales should have inventory tracking tools Performance tracking tools are important too. Look for an automated sales outreach type that includes phone calls texts and emails in the business model.

4. Consider How Many Users Will Need to Access the System

Scale is important. The right CRM software can allow your service, marketing and sales department to work off one platform. The more teams you include, the more data you’ll have to analyze. CRM software can help your business to grow as you scale up. Business growth in your market is an important step to consider.

5. Find a Program that Can Determine the Right Communication Strategy Fast

Any effective CRM solution focuses on high quality client communication.A good strategy considers your customer’s demographics. For example, seniors react best to personal emails and phone calls. Research shows millennial customers prefer emails. Text messages are an excellent method to tell everyone about meetings. Integrating a CRM system with social media works too.

6. Check the Level of Customer Support provided by the CRM Vendor

Customer service separates a good CRM system from a bad one. A business should be looking for a solution that provides multichannel communication with all of your customers from Crm vendors.

Personalized service is also important. That’s why the smart business is looking for a 360° customer view.

Keeping your customers happy means being quick and efficient. The routine tasks of your service agents should therefore be automated.

Case management is another feature to look for in a good CRM. Efficient deployment methods are essential.

Detailed dashboards and reports should be included in this software for your business. They need to answer any questions sales has on prospects.

7. Invest in a CRM Software that Prioritizes User Experience

A responsive user experience needs to be another priority. That means making sure you have a mobile CRM so the sales team can receive campaigns and alerts on smartphones. Look for a system that also has an email client integration feature. All important things for your market.

That makes it easy to call up previous interactions when a customer calls for support. These types are essential.

8. Make Sure the System is Compatible with your Current Software

The software needs to be compatible. Cloud computing allows you to buy a service. This can make the solution seamless. Compatibility means easy document sharing, email tracking and even a live chat.

9. Make Use of the Free Trial or Demonstration

Test drive a customer relationship management tool with a free trial. Some of the industry leaders like HubSpot offer one. The demonstration can show your business what functions and features the solution has. Not only that it can show your sales team how they get delivered.

10. Think About How the Features will Improve Your Sales and Lead Management

Any system you choose needs to boost sales and lead management. First off, crm success depends on getting your team squared away. Look for a demo that provides training. Automation is great to improve business operations. But not too much.

Dont forget about the human touch. Closing calls shouldn’t be automated. Good features will align your marketing campaigns and sales teams.

11. Prioritize Programs that Let You Customize Communication Systems

You should be able to integrate three departments to customize CRM software. Customer relations, sales and marketing should come together under one banner for businesses.

A good CRM solution can be turnkey or built from scratch. Custom development can cater to a company that has specific needs. Look for a solution that can answer any questions.

12. Make Sure the Price is Right and Compare Prices

Getting the right crm system is about comparing the prices and features. Finding a website that will help you with analyst reviews like this one is helpful. You can also check prices manually. Begin by deciding whether you want a cloud or on premise CRM. Comparing prices means looking at different features. Data migration, customization options and email integration are three. Don’t forget to compare what support for mobile devices costs.

13. Avoid Hidden Costs

Any small business wants to get the most for their money when it comes to a CRM solution. That’s why you should look for these hidden costs.

  • Avoid opportunity costs. These can include the cost of outside consultants. Make sure you’re not paying for any unused crm licenses.
  • Customization can be difficult without an internal IT team. Integration across all business departments is the challenge. Some estimates place the cost here at 40 hours.
  • Implementation can be another hidden cost. Cloud-based systems could need a consultant. Avoid this cost by selecting the right CRM system.

Find one that does this for you.

14. Make Sure You Can Easily Use the Software

Looking for a user friendly CRM tool is important. Find one that has a detailed statistics and forecasting dashboard. That makes it easy to gauge team members’ performance. User friendly CRM options also include combining team collaboration, project management and client communication.

Any solution that’s easy to use should have a high user adoption percentage. Design items for any CRM need to work seamlessly with implementation. Document and email tracking should be easy to use. Any mobile app capabilities should be the same.

15. Look into Integration Opportunities

A good customer relationship management (CRM) tool needs to work with the rest of your technology. In a nutshell, that means it needs to connect the CRM software with third-party applications. The best have automated tools that don’t need a lot of code.

Integrations with the phone systems are important. Likewise for CRM integration with chatbots. Don’t forget to look for a product that can work with your email system.

16. Think About Your Customer Service Needs

A crm should work in both the marketing and customer service areas. Make sure the one you’re thinking about can scale up and down with your business. A good CRM solution will also let your sales team have instant access to customer information.

A good product will also list your marketing tools. Especially which ones have been used on each customer. That way you won’t double email marketing and other efforts.

17. Choose a CRM System which Will Help Improve Customer Relationships.

A growing business has an expanding customer database. One of your business objectives as you grow is better customer relationships. That’s why good contact management is a feature users favor. Others include:

  • The ability to track interactions
  • Good email to follow up leads
  • Integration with other platforms
  • Sales automation

Customer retention is affected by the kind of CRMs you choose. Here are some numbers to back that up.

Features to Look for in Customer Relationship Management Software for Small Businesses

A CRM software for small business needs to have some special features. Each of the following items is important to help them get and keep customers.

Integration with E-Commerce Platforms

E-commerce CRM platforms focus on customer experiences and sales. These should be able to store and record customer data like traditional CRM tools. However, they need to look at other metrics like the products and services customers are interested in.

Click through rates and conversion rates are important. Look for opt-in tools pertaining to email subscriptions.

Call Center

Call center CRM solutions provide employees with client history and information instantly. They get relevant information in real time. Look for a company that can deliver all the information on a single screen.

Artificial Intelligence

Looking for a CRM that makes good use of artificial intelligence is a good move. It can help salespeople improve their relationships with customers. For example, AI can use predictive algorithms and analytics to help convert leads.

Data Interpretation

Bad data can do companies harm. In fact dirty data is responsible for disruptions in sales pipelines. A company can even experience reputation damage because of it.

Any CRM product should be able to help you make sense of the numbers. Even after they’ve been analyzed, collected and presented to your small business.

Cloud-Based Collaboration

With this feature, your Internet connection provides access to business information. The data is hosted in the cloud on servers located there. This is a secure CRM feature. However, you’ll only want to grant access to a limited number of employees.

GDPR to Manage Customer Data

The General Data Protection Regulation (GDPR) is a regulation surrounding data protection. It seeks to give people control over their personal data so companies and CRM’s need to be aware of it. CRM’s need to be clear about data collection and how long they store information.

These regulations were brought into effect starting on May 25, 2018.

Accounting Software

Professionals like accountants and bookkeepers can get a lot from good CRMs. These work well for accountants who are looking to monitor and nurture client relationships.

Here are some CRM choices that outline good features

CRM Software Features Small Businesses Do Not Need

There are many different CRM packages available for small businesses. Most of the features are useful but some don’t matter. The following are items aren’t really bad for business, they just are necessary.

Project Management

Simply put, there are some differences between CRM software and project management software. The project management tools deal with projects that have budget restraints, clear deliverables and starting and ending dates.

CRMs offer users other functions like customer support and visitor tracking. CRMs focus on long-term customer goals. Project management tools are for projects with start and end dates.

Automation

The CRM tool with too much automation does away with the personal touch. Salespeople need to know how to gather the information and when to reach out personally. Companies can use automation for marketing to drive in customers. But deals need to close with direct human contact.

Lead Scoring

Some CRMs offer lead scoring tools. These work by assigning a number value to each lead. This system isn’t for everyone. Other CRM’s move leads through different stages where you get more information.

However, salesforce has a custom lead score tool. You can choose a unique formula to get good information.

Email Marketing Campaigns

A small business looking for a CRM might be tempted by email marketing campaigns. You don’t need both. Combining the two tools means that you can send automated alerts when a call gets scheduled. A good CRM has email marketing built-in.

You don’t need to set up separate email marketing campaigns. Good features include being able to set conditions like wait times before an email gets sent.

How Much Does CRM Software Cost?

As you might expect, the cost of CRM software varies greatly. A quick survey reveals you can get one at the low-end for $12 per user per month. The costs go up to $49 per month for up to 25 employees. The other end of the scale is $130 per user per month.

What does a good CRM look like?

A good CRM has features that you need and others that you don’t. There are differences to choose from right at the beginning. On-premise or cloud-based solutions are two of the early decisions to make. Taking advantage of the free trial is a great way to get started. That way your business will get to see what features they need.

Avoid hidden costs and look for other items like user-friendliness. Checking off the boxes we’ve listed here will help you make the right decision.

How long is a CRM contract?

Consider subscription rates for cloud-based software. And or an initial licensing fee for something you use on-premise. A contract for your CRM also needs to include fees and pricing. Contracts start with the installation and end when they are complete. Watch out for being trapped in a continuous cycle with automatic renewal clauses to avoid common CRM problems. These come in time frames usually 60 or 90 days in advance.

Don’t forget to ask for a copy of any vendor’s agreement. Usually, the contracts last for a full year. But they can be charged on a per month per user basis.

What are the top 5 CRM systems?

Choosing the right CRM system means taking into account everything we’ve listed here. Once you understand your budget and needs, you can start shopping. Following are five of the industry-leading CRM systems to give you a good starting point.

Nextiva

This tool offers integrated business analytics has a big drawing feature. It also promises users can manage automation and offers real-time data. They even have a specific customer service CRM package.

Zoho CRM

Small businesses can archive their data for quick disaster recovery with this tool. Synchronization is also possible with other databases.

HubSpot CRM

This one is an industry leader for several reasons. It includes the standard sales, service and marketing features. But HubSpot also adds website management tools into the mix.

Salesforce

Salesforce is another industry leader with an excellent CRM package. The company has advanced analytics that updates records and share dashboards.

Pipedrive

Calculate your average conversion rate with this CRM. You also get real time reports.

What is the best CRM strategy?

This is basically a business plan focusing on improving sales and the customer experience. It looks after different features like customer service, marketing, and sales. A good CRM strategy will provide a good map of your sales pipeline You should include a customer persona and start with your company goals. Include your entire team so your strategy makes it easy to identify and track good leads with solid CRM best practices.

Image: Depositphotos

This article, “How to Choose the Right CRM System” was first published on Small Business Trends

June 28, 2021
  • by

Do you need help with marketing material or software?

2021 June 25 Sprout Social Chart

2021 June 25 Sprout Social Chart

Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge

US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute

Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost

Facebook launches Clubhouse-like live audio rooms and podcasts
Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters

DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost

Consumers are hungry for live events. Here’s how brands should respond
87 percent of consumers say they are willing to use technology while attending live events, with more than half noting that they appreciate the flexibility that hybrid events bring — two of numerous insights in recently-released survey data examining changing expectations for events and digital experiences. Campaign US

2021 June 25 Statistics Image

2021 State of B2B Digital Marketing [Report]
The number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms, while 57 percent of marketers said that social media was seen as the area of digital customer experience that had the most impact on overall strategic success, according to newly-released B2B digital marketing report data. Wpromote

YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App
Google’s YouTube video platform has updated its main mobile app, adding a slew of new features including bulk audio sampling blocking, additional video usage statistic data, and video remixing options for its Shorts feature, the video giant recently announced. Social Media Today

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
B2B buyers say that misleading information and not understanding their needs are the two top B2B seller behaviors that will end the possibility of doing business, followed by sellers that don’t understand their own product or service, according to recently-released survey data. MarketingCharts

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]
90 percent of consumers will purchase from brands they follow on social, while a leading 33 percent say they prefer social media for reaching out with customer service questions — two of many statistics of interest to online marketers in the latest survey report from Sprout Social. Social Media Today

ON THE LIGHTER SIDE:

2021 June 25 Marketoonist Comic

A lighthearted look at the “customer lifetime value” by Marketoonist Tom Fishburne — Marketoonist

Gamer Captures Bigfoot at Atrocious 1080p Resolution — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: From Content to Experience for B2B Marketing — LinkedIn (client)
  • Lee Odden — Sorry, Marketers — People Don’t Care About Brands — Mark Armstrong

Have you come across your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and please come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report appeared first on B2B Marketing Blog – TopRank®.

June 27, 2021
  • by

Are you ready to start your online business now?

2021 June 25 Sprout Social Chart

2021 June 25 Sprout Social Chart

Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge

US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute

Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost

Facebook launches Clubhouse-like live audio rooms and podcasts
Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters

DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost

Consumers are hungry for live events. Here’s how brands should respond
87 percent of consumers say they are willing to use technology while attending live events, with more than half noting that they appreciate the flexibility that hybrid events bring — two of numerous insights in recently-released survey data examining changing expectations for events and digital experiences. Campaign US

2021 June 25 Statistics Image

2021 State of B2B Digital Marketing [Report]
The number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms, while 57 percent of marketers said that social media was seen as the area of digital customer experience that had the most impact on overall strategic success, according to newly-released B2B digital marketing report data. Wpromote

YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App
Google’s YouTube video platform has updated its main mobile app, adding a slew of new features including bulk audio sampling blocking, additional video usage statistic data, and video remixing options for its Shorts feature, the video giant recently announced. Social Media Today

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
B2B buyers say that misleading information and not understanding their needs are the two top B2B seller behaviors that will end the possibility of doing business, followed by sellers that don’t understand their own product or service, according to recently-released survey data. MarketingCharts

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]
90 percent of consumers will purchase from brands they follow on social, while a leading 33 percent say they prefer social media for reaching out with customer service questions — two of many statistics of interest to online marketers in the latest survey report from Sprout Social. Social Media Today

ON THE LIGHTER SIDE:

2021 June 25 Marketoonist Comic

A lighthearted look at the “customer lifetime value” by Marketoonist Tom Fishburne — Marketoonist

Gamer Captures Bigfoot at Atrocious 1080p Resolution — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: From Content to Experience for B2B Marketing — LinkedIn (client)
  • Lee Odden — Sorry, Marketers — People Don’t Care About Brands — Mark Armstrong

Have you come across your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and please come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report appeared first on B2B Marketing Blog – TopRank®.

June 27, 2021
  • by

Do you need help with marketing material or software?

2021 June 25 Sprout Social Chart

2021 June 25 Sprout Social Chart

Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge

US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute

Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost

Facebook launches Clubhouse-like live audio rooms and podcasts
Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters

DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost

Consumers are hungry for live events. Here’s how brands should respond
87 percent of consumers say they are willing to use technology while attending live events, with more than half noting that they appreciate the flexibility that hybrid events bring — two of numerous insights in recently-released survey data examining changing expectations for events and digital experiences. Campaign US

2021 June 25 Statistics Image

2021 State of B2B Digital Marketing [Report]
The number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms, while 57 percent of marketers said that social media was seen as the area of digital customer experience that had the most impact on overall strategic success, according to newly-released B2B digital marketing report data. Wpromote

YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App
Google’s YouTube video platform has updated its main mobile app, adding a slew of new features including bulk audio sampling blocking, additional video usage statistic data, and video remixing options for its Shorts feature, the video giant recently announced. Social Media Today

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
B2B buyers say that misleading information and not understanding their needs are the two top B2B seller behaviors that will end the possibility of doing business, followed by sellers that don’t understand their own product or service, according to recently-released survey data. MarketingCharts

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]
90 percent of consumers will purchase from brands they follow on social, while a leading 33 percent say they prefer social media for reaching out with customer service questions — two of many statistics of interest to online marketers in the latest survey report from Sprout Social. Social Media Today

ON THE LIGHTER SIDE:

2021 June 25 Marketoonist Comic

A lighthearted look at the “customer lifetime value” by Marketoonist Tom Fishburne — Marketoonist

Gamer Captures Bigfoot at Atrocious 1080p Resolution — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: From Content to Experience for B2B Marketing — LinkedIn (client)
  • Lee Odden — Sorry, Marketers — People Don’t Care About Brands — Mark Armstrong

Have you come across your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and please come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report appeared first on B2B Marketing Blog – TopRank®.

June 26, 2021
  • by

Do you need help with marketing material or software?

Corporate-Client.png

Landing a corporate client can potentially lead to exponential growth for your small business. Once you get that first big client, it becomes that much easier to convince other businesses, small or large, to take you more seriously. The Win Corporate Clients: The Real Deal 2021 event, presented by The Corporate Agent, is going to teach you how to land these corporate clients.

The undisputed champion at helping small businesses land big clients, according to Inc.,  Angelique Rewers, CEO of The Corporate Agent, is going to be hosting the event.

The Win Corporate Clients: The Real Deal 2021 event will take place in Fort Lauderdale, Florida from October 4-6, 2021. There is an early bird special if you register by July 30.

Click on the red button and register now.

 

Register Now



Featured Events, Contests and Awards

Demystifying Google Ads: PPC Fundamentals for Small Businesses with Lior KrolewiczDemystifying Google Ads: PPC Fundamentals for Small Businesses with Lior Krolewicz
July 14, 2021, Online

The best way to get immediate business is by using Google Ads. Knowing what you’re doing will bring the best results and keep you from wasting your hard-earned cash. Learn the latest strategies from PPC Specialist Liam Krolewicz, CEO and Founder of Yael Consulting.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


Social Media Marketing for Small Businesses with Monique JohnsonSocial Media Marketing for Small Businesses with Monique Johnson
July 28, 2021, Online

Which social networks are most important for your small business? How do you know what to share and when? Craft a winning strategy using these tips from Virtual Event Producer, Speaker and Business Coach Monique Johnson.


Win Corporate Clients: The Real Deal 2021Win Corporate Clients: The Real Deal 2021
October 4, 2021, Fort Lauderdale, Florida

What if you could rapidly scale your consulting, coaching, professional services, outsourcing, certified diverse company or other corporate supplier business with lucrative B2B clients…clients who buy from you month after month, year after year, with a well that never runs dry. That’s exactly what we’ll show you how to do when you join us!


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos

This article, “Want to Land a Corporate Client? Attend this Event to Learn How” was first published on Small Business Trends

June 26, 2021
  • by

How easy is it to market online?

2021 June 25 Sprout Social Chart

2021 June 25 Sprout Social Chart

Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge

US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute

Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost

Facebook launches Clubhouse-like live audio rooms and podcasts
Facebook has rolled out its take on live audio rooms similar to features made popular by audio-call-based social communication firm Clubhouse, and has also launched new podcast and related monetization features on the platform, Facebook recently announced. Reuters

DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Just five percent of consumers say that email offerings they get are well-timed to mesh with their needs, while some 83 percent will, however, purchase from firms that are sending relevant messages — two of several statistics of interest to digital marketers in newly-released email marketing survey data. MediaPost

Consumers are hungry for live events. Here’s how brands should respond
87 percent of consumers say they are willing to use technology while attending live events, with more than half noting that they appreciate the flexibility that hybrid events bring — two of numerous insights in recently-released survey data examining changing expectations for events and digital experiences. Campaign US

2021 June 25 Statistics Image

2021 State of B2B Digital Marketing [Report]
The number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms, while 57 percent of marketers said that social media was seen as the area of digital customer experience that had the most impact on overall strategic success, according to newly-released B2B digital marketing report data. Wpromote

YouTube Adds New Control Options for Shorts Remixes, Tests Shorts Analytics in the Main App
Google’s YouTube video platform has updated its main mobile app, adding a slew of new features including bulk audio sampling blocking, additional video usage statistic data, and video remixing options for its Shorts feature, the video giant recently announced. Social Media Today

B2B Buyers Say These Vendor Behaviors Are Immediate Deal-Killers
B2B buyers say that misleading information and not understanding their needs are the two top B2B seller behaviors that will end the possibility of doing business, followed by sellers that don’t understand their own product or service, according to recently-released survey data. MarketingCharts

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]
90 percent of consumers will purchase from brands they follow on social, while a leading 33 percent say they prefer social media for reaching out with customer service questions — two of many statistics of interest to online marketers in the latest survey report from Sprout Social. Social Media Today

ON THE LIGHTER SIDE:

2021 June 25 Marketoonist Comic

A lighthearted look at the “customer lifetime value” by Marketoonist Tom Fishburne — Marketoonist

Gamer Captures Bigfoot at Atrocious 1080p Resolution — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: From Content to Experience for B2B Marketing — LinkedIn (client)
  • Lee Odden — Sorry, Marketers — People Don’t Care About Brands — Mark Armstrong

Have you come across your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

Thank you for joining us for the TopRank Marketing B2B marketing news, and please come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report appeared first on B2B Marketing Blog – TopRank®.