October 25, 2020
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Do you know anyone that likes to shop online?

2020 October 16 Hootsuite Chart

2020 October 16 Hootsuite Chart

Most B2B Demand Gen Pros Use Sophisticated Attribution Models
Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don’t have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages
LinkedIn has launched an array of new event-related features, along with rolling out private messaging access to video from Zoom and other virtual meeting providers, Microsoft-owned LinkedIn (client) recently announced. Social Media Today

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
A new effort from video intelligence firm Tubular Labs aims to deliver a more standardized video viewing metric across the Facebook and YouTube platforms, with support for Instagram forthcoming, the firm recently announced in a move of interest to digital marketers. AdExchanger

US Justice Department Files Complaint Against Google Over Monopoly Tactics
Google’s search dominance has led the U.S. Justice Department to file a complaint seeking yet-to-be-announced remedies, the department recently announced. Google responded by calling the complaint filing “deeply flawed,” the Alphabet-owned search giant announced. Social Media Today

Instagram agrees curbs on paid influencers, says UK watchdog
New technology to help spot undisclosed influencer social media posts will come to Instagram, Britain’s Competition and Markets Authority (CMA) recently announced, as Instagram parent Facebook has begun working with the governmental group on efforts to increase transparency, the social media firm has said. Reuters

Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google has rolled out several new search-related features and updates, including Google Lens improvements, greater use of key moment chapters, and the addition of associated subtopics within search, the firm recently announced. SEO Roundtable

2020 October 23 Statistics Image

Facebook opens Messenger API to Instagram messaging for businesses
Facebook has launched an updated Messenger API that will allow for new automated responses and other integration features that aim to ease business communication via Instagram, Facebook recently announced. VentureBeat

Google Tests Ads In Google Maps Autocomplete Predictions
Google has been spotted testing a potential new variety of advertising for its popular Google Maps product, which would allow advertisers to place ads that appear amidst autocomplete search prediction results as users type. SEO Roundtable

Dropbox is the latest San Francisco tech company to make remote work permanent
Dropbox has announced that it has made remote work a permanent part of the firm’s future, a shift that when combined with similar moves by other technology firms, has led some workers to leave the Bay Area, driving certain rent rates down 20 percent since last year. CNBC

More than 50% of humans in the world use social media — here’s what you need to know [Hootsuite Study]
During the second quarter of 2020 global social media advertising spending was down 13 percent over the same period last year, however the figure represents an improvement over last quarter’s drop of 19.2 percent globally — just one of numerous findings of interest to digital marketers contained in Hootsuite’s recently-released Digital 2020 October Global Statshot Report. The Next Web

ON THE LIGHTER SIDE:

2020 October 23 Marketoonist Comic

A lighthearted look at “generic advertising ‘in these uncertain times’” by Marketoonist Tom Fishburne — Marketoonist

Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — L’expertise en marketing: notre Top 20 de 2020 [In French] — ExoB2B
  • TopRank Marketing — Permission to Interrupt (aka The Great Unfollowing of 2020) — Jason Falls
  • TopRank Marketing / SAP — The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO — Golden Spiral

Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for the weekly B2B marketing news, and we hope you’ll come back again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options appeared first on B2B Marketing Blog – TopRank®.

October 24, 2020
  • by

Are you ready to start your online business now?

homex app

It’s hard to find a business that wasn’t affected by shutdown orders in their state. Aside from restaurants and pubs, the home service industry was particularly hit hard.

But that doesn’t mean that these companies had to just stop doing business. And this week, we found one local home service business that accepted the challenge posed by the COVID pandemic and appears to be winning.

GEM Plumbing & Heating is an HVAC company whose business model revolves around its technicians going into homes on service calls. Since its abilities were limited, though, the company found another way to do business and it may actually lead to considerably more business in the future.

The company adopted the HomeX app and created a tele-service arm to their business. Using the app, the company was able to connect with customers and walk them through simple repairs that ended up saving customers money in the long run. And its technicians were able to diagnose larger problems ahead of time, before arriving at someone’s home, thereby showing customers they took their safety seriously.

You can read more about how this HVAC company adapted to the pandemic restrictions and will come out stronger on the other side in our report this week: Here’s How a Local HVAC Company Adapted During the Pandemic

And for the rest of this week’s big news for small businesses, check out our roundup below.

Small Business News Roundup for Oct. 23, 2020

Here are the big stories for small business owners this week:

75% of Freelancers Say They Earn More from Freelancing Than at a Full-Time Job

Ditching the 9-5 grind and starting something on your own can look draining, daunting, and demanding at first. But the rewards often outweigh your struggle. It is not only about satisfaction, working for yourself means more money as well. According to Upwork’s report, 75% of the freelancers earn equal or more than when they were doing a full-time job.

Federal Government Successful at Identifying Successful Startups

The US government is constructively identifying and funding successful startup ventures. This is the finding of new research conducted by the University at Buffalo School of Management. Federal Government Identifying Successful Startups The study examined businesses that received Small Business Innovation Research (SBIR) grants.

Most Businesses Offering More Payment Options Saw Sales Increase During Pandemic

The more payment options you provide as a business, the more likely you are to increase sales. This is the conclusion of a new study from Paysafe carried out during the pandemic. Furthermore, the study revealed businesses that increased their online presence also weathered COVID-19 best.

Consumer Habits Changing for Halloween 2020 – Is Your Store Adapting?

Consumer habits have changed dramatically in the past seven months. And it is not going to be any different for Halloween in 2020. This according to the study from RetailMeNot in its annual report and infographic about Halloween. According to the study, COVID-19 will impact the plans Americans have for Halloween. A clear majority or 80% say their plans will change because of the Pandemic.

More Consumers Plan to Shop on Cyber Monday Over Black Friday

A report by Allocadia, is projecting that more Americans will be opting to do more shopping online this holiday season. Amidst concerns of COVID-19, some 44% of consumers plan to buy online during the holiday shopping season compared to 33% in 2019. Shoppers’ attention to has also shifted online, as more people plan to participate in Cyber Monday (61%) than Black Friday (52%) this year.

A Customer’s Shipping Experience More Important Than Ever

A new report from ShipStation reveals a 33% jump over the past year in online shopping. And almost two-thirds say most of their shopping is now online because of the pandemic. As more consumers shop online, their shipping experience is becoming more important than ever.

Nationalized 5G is Bad for Small Business, Advocacy Group Says

The Small Business & Entrepreneurship Council (SBE Council) is voicing its opposition towards what it called the nationalization of 5G by the Government. SBE Council’s opposition joins a growing coalition of organizations urging the government to prevent the Department of Defenses’ (DoD’s) takeover of the 5G network in the U.S.

Calls to Businesses from Google My Business Up 61% During Pandemic

The coronavirus pandemic has changed consumer behavior. Face-to-face transactions and in-person conversations have transformed into curbside services, online orders, and phone conversations. According to the latest CallRail’s report, businesses witnessed a 61% increase in calls from Google My Business during the pandemic.

Image: HomeX/Facebook

This article, “In the News: Local HVAC Business Adapts, Wins During Pandemic” was first published on Small Business Trends

October 24, 2020
  • by

Are you ready to start your online business now?

homex app

It’s hard to find a business that wasn’t affected by shutdown orders in their state. Aside from restaurants and pubs, the home service industry was particularly hit hard.

But that doesn’t mean that these companies had to just stop doing business. And this week, we found one local home service business that accepted the challenge posed by the COVID pandemic and appears to be winning.

GEM Plumbing & Heating is an HVAC company whose business model revolves around its technicians going into homes on service calls. Since its abilities were limited, though, the company found another way to do business and it may actually lead to considerably more business in the future.

The company adopted the HomeX app and created a tele-service arm to their business. Using the app, the company was able to connect with customers and walk them through simple repairs that ended up saving customers money in the long run. And its technicians were able to diagnose larger problems ahead of time, before arriving at someone’s home, thereby showing customers they took their safety seriously.

You can read more about how this HVAC company adapted to the pandemic restrictions and will come out stronger on the other side in our report this week: Here’s How a Local HVAC Company Adapted During the Pandemic

And for the rest of this week’s big news for small businesses, check out our roundup below.

Small Business News Roundup for Oct. 23, 2020

Here are the big stories for small business owners this week:

75% of Freelancers Say They Earn More from Freelancing Than at a Full-Time Job

Ditching the 9-5 grind and starting something on your own can look draining, daunting, and demanding at first. But the rewards often outweigh your struggle. It is not only about satisfaction, working for yourself means more money as well. According to Upwork’s report, 75% of the freelancers earn equal or more than when they were doing a full-time job.

Federal Government Successful at Identifying Successful Startups

The US government is constructively identifying and funding successful startup ventures. This is the finding of new research conducted by the University at Buffalo School of Management. Federal Government Identifying Successful Startups The study examined businesses that received Small Business Innovation Research (SBIR) grants.

Most Businesses Offering More Payment Options Saw Sales Increase During Pandemic

The more payment options you provide as a business, the more likely you are to increase sales. This is the conclusion of a new study from Paysafe carried out during the pandemic. Furthermore, the study revealed businesses that increased their online presence also weathered COVID-19 best.

Consumer Habits Changing for Halloween 2020 – Is Your Store Adapting?

Consumer habits have changed dramatically in the past seven months. And it is not going to be any different for Halloween in 2020. This according to the study from RetailMeNot in its annual report and infographic about Halloween. According to the study, COVID-19 will impact the plans Americans have for Halloween. A clear majority or 80% say their plans will change because of the Pandemic.

More Consumers Plan to Shop on Cyber Monday Over Black Friday

A report by Allocadia, is projecting that more Americans will be opting to do more shopping online this holiday season. Amidst concerns of COVID-19, some 44% of consumers plan to buy online during the holiday shopping season compared to 33% in 2019. Shoppers’ attention to has also shifted online, as more people plan to participate in Cyber Monday (61%) than Black Friday (52%) this year.

A Customer’s Shipping Experience More Important Than Ever

A new report from ShipStation reveals a 33% jump over the past year in online shopping. And almost two-thirds say most of their shopping is now online because of the pandemic. As more consumers shop online, their shipping experience is becoming more important than ever.

Nationalized 5G is Bad for Small Business, Advocacy Group Says

The Small Business & Entrepreneurship Council (SBE Council) is voicing its opposition towards what it called the nationalization of 5G by the Government. SBE Council’s opposition joins a growing coalition of organizations urging the government to prevent the Department of Defenses’ (DoD’s) takeover of the 5G network in the U.S.

Calls to Businesses from Google My Business Up 61% During Pandemic

The coronavirus pandemic has changed consumer behavior. Face-to-face transactions and in-person conversations have transformed into curbside services, online orders, and phone conversations. According to the latest CallRail’s report, businesses witnessed a 61% increase in calls from Google My Business during the pandemic.

Image: HomeX/Facebook

This article, “In the News: Local HVAC Business Adapts, Wins During Pandemic” was first published on Small Business Trends

October 23, 2020
  • by

Did you lose your job or business in this pandemic?

Adam Blitzer

Late last month Salesforce introduced Digital 360, combining their Marketing, Commerce, and Experience Clouds with some new components to help companies accelerate their digital transformation efforts with respect to customer engagement.  And earlier this week I had the pleasure of having a LinkedIn Live conversation with Adam Blitzer, EVP & GM, Digital for Salesforce, to talk about how the coronavirus is affecting digital transformation efforts and causing foundational changes to companies will need to engage customers and prospects long after the pandemic is over.

Interview with Adam Blitzer of Salesforce

Below is an edited transcript of a portion of our conversation.  To hear the full conversation click on the embedded SoundCloud player.

Small Business Trends: What does “digital” mean to Salesforce today?

Adam Blitzer: So most people know Salesforce as a sales company, right? It’s in our name. And we really started out making Salesforce automation as easy to use as Amazon. That was basically the original premise of the company. But we came to take on many different aspects of CRM. So from sales, we moved into service, really two sides of the same coin in CRM. And then we opened up our platform to let customers build their own CRM apps. But in 2013, we really put our first stake in the ground around digital when we acquired ExactTarget, and that really became kind of the underpinnings for our marketing cloud. Then a little bit after that, we acquired Demandware, one of the leaders in digital commerce, and that became the underpinnings of our commerce cloud. We built a community cloud organically, which let people build digital experiences.

But for many years, we ran those three businesses pretty independently. And they had their own product teams, their own engineering teams, their own marketing teams, and they all became successful businesses in their own right. But when we go to a chief digital officer and we talk about marketing, or we talk about commerce, or we talk about digital experiences and we show up that way, that’s really just sort of one piece of the puzzle. When you think about what’s in a chief digital officer’s remit, it’s really the entire digital experience, how the brand kind of shows up to that end consumer. And so we thought, we have these great leading products across the board, we’re running them a bit independently. Let’s put them all together in one business unit, under one product leader, and let’s really start to think holistically about that end customer experience, as opposed to thinking about it in kind of these very specific silos.

Adam Blitzer: I mean, it has been unbelievable for digital. So of course, the headwinds that we’re facing as a society, the headwinds that we’re facing from a health standpoint, the headwinds that we’re facing economically, they’ve of course been tailwinds for all things digital because companies that were digital second coming into the pandemic find themselves digital only by necessity, right? It’s literally your only touchpoint you have with customers in many, many jurisdictions. And as we come out of this, and who knows when that is, but at some point we will come out of this, the companies that really thrive will probably be digital first. And what’s interesting is exactly, as you said, we’ve been on this path for years, right? Companies that are digital second, they’ve been moving more and more of their mix to digital over the past several years. It’s just that we probably crammed about five years’ worth of digital acceleration into these past five or six months.

And some of the trends that have been really pushing on digital over the past few years are I would say these kinds of digital native direct-to-consumer companies putting pressure on existing ways of doing business. So if you think about the razor market, for example, you and I are probably pretty familiar with that market. And by the way, it’s always amazing when I have friends who say, “I haven’t gotten a haircut in seven months.” And I’m like, “I haven’t gotten a haircut in seven years, I’m thriving right now.” This is the great equalizer for me.

Small Business Trends: I don’t look any different. So yeah.

Adam Blitzer: Exactly, exactly. This is how I look. But you think about that razor market and you think about Gillette, for example, where their distribution chain, having kind of great positioning in every store for decades and decades was such a massive advantage for them. But all of a sudden, you have really these kind of venture fueled businesses like Harry’s Razor, Dollar Shave Club, that can be really smart about going direct-to-consumer, building subscription businesses. And all of a sudden, that distribution channel is not as much of an advantage and sometimes it’s a disadvantage in kind of this zigzag world of going direct-to-consumer. And then you see that start to pop up in industries you never expected, right? Whoever expected to get a mattress direct-to-consumer where your mattress is packed into the size of a pill basically and then all of a sudden, it springs out in your room.

And from a consumer experience, these things are incredible. If you’ve ever bought any of those direct-to-consumer products, you have just this amazing experience that comes to you, you have a great return process, et cetera. You can say, hey, these might not be great businesses necessarily, right? They have to kind of ease into becoming a profitable business, but regardless of that, they put tremendous pressure on the traditional way of doing things. And so many of these kind of more traditional companies were starting to pump more money and more resources into their own direct-to-consumer channels. Then you hit today where all you have possibly as a direct-to-consumer channel, or you have severely sort of limited traditional channels. So I think you had kind of this force that was already underway, and now it’s no longer a nice to have, it’s a have to have.

Your example around curbside is another good one where I would say, companies that had best-in-class experiences around ordering, around consumer experience, they were already doing things like that. You’ve made an order, say, “Hey, you know what? I don’t want to get it at my house, I want to pick it up in the store. And actually, I don’t even want to go into the store, I just want you to bring it out curbside, I’ll go grab it.” And that I would say was sort of a best-in-class experience, but it wasn’t a have to have. And then all of a sudden we’re thrust into this world where it’s a have to have. And then as we emerge from it, that’s just reset the customer expectation. Now, customers, that’s just part of the experience you expect. And that builds on the trend, I would say, of companies used to compete only with companies in their industry. So if you were a bank, when you were thinking about the customer experience, you were comparing yourselves against other banks.

But now what’s interesting is if a customer has a great experience with a brand, that’s now what they expect from any brand, regardless of what industry they’re in. So if I have an incredible experience with Harry’s Razors, I now think, hey, every product they buy should be as easy to get as Harry’s Razors, right? Or I should be able to subscribe to any kind of product. Whether it makes sense rationally or not, that has reset the customer expectation for me.

Small Business Trends: The other thing too, when you think about customer experience, supply chain always had some impact on customer experience because people expect to get things they order and they expect to get it in the timeframe that the expectation was set for. It seems like now, customer experience is more so impacted by supply chain and some of these other kind of back office pieces. So how does digital transformation, how has that changed because of kind of the growing importance of things that may not be out in front of the customer, but impacts the experience the customer has with you?

Adam Blitzer: I think as consumers, none of us ever thought about either supply chain or sort of distribution before. You just sort of assumed there’s an infinite amount on both sides of the equation, right? Companies are going to have no problem stocking things. And then when I order something, it’s going to be able to get to me. And I think Amazon, for example, really trained us as consumers that you can sort of order almost anything and then you could get it within two days. And then all of a sudden, during the pandemic, you saw certain items are prioritized, right? Essentials are prioritized. Other things maybe backed up even for a company with the logistics and operational excellence of Amazon. So all of a sudden you realize, wow, there is a finite capacity, whether it’s the postal service, whether it’s UPS, whether it’s FedEx, they can’t burst infinitely.

And it’s interesting to see how that’s playing out for consumers like us. For the first time, you’re seeing retailers who aren’t pinning all of their hopes on cyber week, right? They’re sort of starting cyber week a month ahead of time or two months ahead of time, not because they necessarily think that’s the best possible strategy for sales, but because they know there is an infinite capacity on that fulfillment end and they don’t want to dilute the customer experience by having customers order things and not have them show up in a reasonable amount of time. So that’s a pretty interesting thing to think about that I think we as customers, we as consumers haven’t really had to think about or haven’t had to face, and it’s interesting to see how companies are zigging and zagging to sort of get around that and still maintain an excellent customer interaction.

Small Business Trends: Yeah. I actually heard, and maybe it kind of makes sense for this year, I don’t know, because Amazon had to push back it’s Prime Day from July to, I think it was just last week, so that’s October, that is so close to the traditional start of the fourth quarter holiday shopping season, but it had to have an impact. So how are you helping your customers prepare for kind of the unknown this year when it comes to what to expect for this year’s holiday season?

Adam Blitzer: Well, so it’s interesting. One of the stats that we talked about on our Q2 earnings call was that GMV, so gross merchandising volume, or kind of the amount of merchandise flowing through our commerce system is essentially double from the same time period a year ago, so roughly 100%.

So what that means is that companies are experiencing holiday level traffic. So on the marketing side, they’re probably doing holiday level kind of campaign execution, but on the commerce side, certainly they’re experiencing holiday levels surges and purchasing every single day. And so I think what’s crazy to think about is, how much more holiday can holiday be? And the biggest impact of that is not that these companies don’t think they can get the sales, they think they will be able to get the sales, it’s on the fulfillment side, right?

Can they actually get the orders to the end customer? So we’re doing, a couple of things. Obviously, from a capacity standpoint, we’ve had to just normally we have this surge of readiness for all of our systems. I mean, anyone who’s operating in the consumer space would do the same to make sure that we’re ready for holiday season. We had to do that starting in March, right? So it was just a different level of preparedness that you might have as a vendor like us in a different amount of your R&D is focused in that area. The other thing is we’re working a lot on kind of order of flexibility with our customers. So when their customers place an order, where does it go? How can it be rerouted? Can it go to a local store? Can it go to a last mile sort of career to get to them, as opposed to sort of a traditional means of delivery?

And so we’re playing in a space that we hadn’t traditionally in the order management space. We launched a product around order management, right at the beginning of this year, really before the pandemic hit in Europe and in the US. Sometimes it’s better to be lucky than to be good. We just happened to be launching that product, but it wound up becoming an incredibly important part of the customer experience to be able to manipulate the order and figure out where exactly it’s going to be and send it somewhere else. So those are the ways that we’re helping our customers through this, really around capacity planning, and then also flexibility around that customer experience.

What’s interesting is, on the direct-to-consumer side, we’re seeing brands that had never done direct-to-consumer in any way. And they felt the pressure, I think, of being disintermediated from their customers, right?

If you were a consumer packaged goods company, you have a little data about your customer, but chances are the retailer that you’re selling through has a much richer relationship with your customer than you do. And so they’ve kind of felt this need to get closer to their customer, but all of a sudden during the pandemic, that’s become a true liability for them. And so you see consumer packaged goods companies, manufacturing companies, standing up e-commerce sites for the first time. And I would say it’s quite different from a traditional retailer e-commerce site where everything is pixel perfect. The experience is absolutely perfect. It might be a really complex headless experience branching out into all the different channels. I would say this is much more quick and dirty.

Put a stake in the ground and say, hey, for the first time, we have a way to transact with our customers directly and we’re just going to get something out there. We’re going to learn from it, we’re going to iterate, and I think it’s been a much more agile approach, whereas probably whatever was in their plan before was much more of the big bang pixel-perfect, we’re going to take years to stand something up. So that has been pretty impressive.

We’ve also seen brands that have had direct-to-consumer parts of their business just really take over as much, much stronger channels for them. I was talking to the CEO of Sonos fairly recently, and Sonos is an amazing manufacturer of sound equipment in people’s homes and soundbars and subwoofers and things like that. And they’ve had a direct-to-consumer channel for more than a decade, but still were primarily selling through Best Buy and Amazon and things like that.

And they saw their direct-to-consumer business surge 300% in Q2 year over year. So an absolutely incredible amount of growth, and one by necessity, but two, they’re actually thinking about all the different ways to drive that flywheel and make it stronger and stronger. They’re also adding a lot of things into their products to drive more usage because the more a customer is using those products, the more they learn about them, right? Because of course the products are instrumented and they can also pick up signals that a customer’s kind of ready to have a deeper engagement. They might need the next product, they might be willing to be an evangelist of the product. So you see them kind of layering in more services like Sonos Radio, different ways to engage. And I think that’s going to be increasingly common. Companies not only have direct-to-consumer channels for the first time, but they’re also building into the products a deeper level of engagement to continue to learn, to continue to build profiles around those customers.

CHECK OUT MORE:

This article, “Adam Blitzer of Salesforce: We probably crammed five years’ worth of digital acceleration into the past five months” was first published on Small Business Trends

October 21, 2020
  • by

How easy is it to market online?

Zoho Projects

Zoho Projects is an online task and project management tool designed for small businesses scalable enough for enterprise use.

Projects enables users to organize project activities, assign tasks, and manage resources to reach goals on-time and under budget. It also allows collaboration among team members, clients, and outsourced providers, granting access to information on an as-needed basis. The platform can be simple to use or as comprehensive as business needs require.

“Our company’s aim is to minimize the amount of work needed to use Projects and increase collaboration among businesspeople by making an accessible and affordable productivity solution,” said Aravind Rajkumar, Product Marketing Manager for Zoho Projects, in an interview. “We think a project management tool shouldn’t be too complicated for people to use or too expensive. You have to strike a balance. That’s what we’re trying to do with Projects.”

Zoho Projects

Zoho Projects is replete with features that make it one of the most all-inclusive project management tools on the market.

The product is:

Comprehensive – Projects has nearly everything needed for effective project management and collaboration, including task management, in-depth reporting, chat, and a social media style feed.

Highly Customizable – Users can customize nearly every aspect of the platform, from user interface (UI) colors to views to reports and more.

Scalable – Zoho Projects can grow with the customer’s business operations. “They can use it as a simple task management application or choose to use it as a full-blown project management application to manage their entire portfolio,” Rajkumar said.

(It’s worth noting that Zoho tracks all of its operations in Projects, including product development of the company’s vast ecosystem — more than 50 applications.)

Task Management

Projects started its life in 2006 as a stand-alone task management tool used internally by Zoho employees. (Self-reliance is a core part of Zoho’s ethos, so it develops the tools it needs in-house rather than using third-party applications.)

Since then, Projects has gone through six different UI revamps and is on the verge of going public with the seventh iteration, set for release in January 2021.

“Projects was first called Challenger, and then Tasks,” Rajkumar said. “We then brought in advanced features and rebranded it to be much bigger than just a task management tool.”

Security

Because Zoho provides software to millions of users worldwide — 50 million at last count — it places special emphasis on securing user data and privacy. That includes locking down everything from the organization (e.g., conducting employee background checks) to the physical plant, from its network and data to operations, and each of its more than 50 applications.

All of Zoho’s products, including Projects, is GDPR and CCPA compliant. HIPAA compliance is currently in the works to enable use by healthcare professionals.

A dedicated security team closely monitors all aspects of development, workflows, and user data. User’s emails, even those on the free plans, are not used for advertising.

On the product side, Zoho ties security and privacy to Projects in various ways.

Customized roles and profiles (including client profiles) allow complete control over what information users can see or activities they can perform.

Workflow security via Blueprint (a workflow automation component) enables people to work on various facets of a given task, specifically the part where they are involved.

Fields marked as PII (Personally Identifiable Information) ensure data is encrypted, and administrators can create a log file to check access details.

(Learn more about how seriously Zoho takes security by visiting this page.)

Affordability

Affordability is another key feature. The platform is free for up to three users and two projects. Premium pricing starts at $3 per user per month for the Standard plan and goes to $6.00 per user per month for the fully-loaded Enterprise edition.

Additional Features

Other key platform features include:

Social Project Management

Zoho has added social elements to Projects, such as feeds, forums, a knowledge base, and chat rooms.

Time Tracking

Projects has several tools to help users stay on schedule and account for work hours. These include timesheets, invoicing, and a planning calendar.

Task Automation

A new drag-and-drop interface makes automating tasks easier to visualize and deploy.

Third-party App Integration

Zoho may not rely on third-party apps to run its operation but does allow Projects to integrate with apps like Slack, Google, Dropbox, Microsoft Office, and many more.

New Version Set for January Release

Zoho has set the release of the newest version of Projects (the seventh) for January 2021. Currently, in beta, it features a complete UI makeover. It provides a seamless, consistent user experience across all devices: web and mobile. It also incorporates artificial intelligence (Zoho has its own AI platform called “ZIA”) for forecasting and reporting. Current Projects users can request early access by filling out the form on this page.

Visit Zoho.com to learn more about the company and its product portfolio.

Image: zoho.com

This article, “Zoho Projects: Comprehensive Project Management Tool Focused on User Security, Privacy and Affordability” was first published on Small Business Trends

October 21, 2020
  • by

Do you need help with marketing material or software?

Colorful running shoes, water bottle, and headphones image.

Colorful running shoes, water bottle, and headphones image.

What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible?

Here are 28 quotes from some of the best in the B2B marketing business, taken from our two seasons of Break Free B2B Marketing video interview episodes, that will help keep your efforts on track, energized, and filled with the subtle humanizing elements sometimes neglected in the B2B landscape.

Keep posted for the launch of an all-new season three of Break Free B2B Marketing video interviews, and now let’s dig right in with an array of B2B marketing insights to help you prepare for a successful 2021.

1 — Hal Werner of Mitel

Hal Werner
Global Manager of Digital Marketing and Strategy
Mitel

Break Free B2B Interview with Hal Werner of Mitel

“If you want to create a piece of content about a topic, but you can’t create the best one, why are you creating it? If you don’t truly believe that you can outdo your competitors in the space for that function, then what are you wasting your time on?”

“Whether you earn it or whether it’s paid for, you’re going to need more voices putting out there what you’re about so that not only people see you, but you begin to be associated with that thing at a critical mass.”

[bctt tweet=”“If you want to create a piece of content about a topic, but you can’t create the best one, why are you creating it?” @halwerner” username=”toprank”]

Watch our full interview with Hal in “Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics.”

2 — Stephanie Stahl of Content Marketing Institute

Stephanie Stahl
General Manager
Content Marketing Institute

Break Free B2B Interview with Stephanie Stahl

“As content creators, sometimes we try to do everything that we possibly can on every channel. I think it’s important for content teams and marketing teams to go back and say, ‘What do we need to stop doing? What are we doing that really isn’t giving us the result that we’d like? And how can we then focus more on the things that are working?’ So ask yourselves, ‘What can we stop doing today, so we have more time to do the things we’re really good at?’”

[bctt tweet=”“It’s important for content and marketing teams to go back and say, ‘What do we need to stop doing? What are we doing that isn’t giving us the result we’d like? How can we then focus more on the things that are working?’” @EditorStahl” username=”toprank”]

Watch our full interview with Stephanie in “Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion.”

3 — Jon Miller of Demandbase

Jon Miller
Chief Product Officer
Demandbase

Jon Miller

“The explosion of digital noise means that traditional marketing channels like ads are becoming less and less effective. What marketers need to think about is, how do I orchestrate multiple channels together?”

[bctt tweet=”“The explosion of digital noise means that traditional marketing channels like ads are becoming less and less effective. What marketers need to think about is, how do I orchestrate multiple channels together?” @jonmiller” username=”toprank”]

Watch our full interview with Jon in “Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together.”

4 — Adi Bachar-Reske of 20x

Adi Bachar-Reske
Founder and CMO
20x

Break Free B2B Interview with Adi Bachar-Reske

“These days, the way you build the trust is showing how nimble and flexible you can be. Both in your development and your product, but also it has to be reflected in your marketing and your digital presence.”

[bctt tweet=”“The way you build the trust is showing how nimble and flexible you can be. Both in your development and your product, but also it has to be reflected in your marketing and digital presence.” @AdiBacharReske” username=”toprank”]

Watch our full interview with Adi in “Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing.”

5 — Emily Thompson of EST Creative

Emily Thompson
Owner
EST Creative

Break Free B2B Interview with Emily Thompson

“When an organization can deliver strong content that helps inform people, it only builds that trust. Ultimately, people just want information that’s helpful to them. Especially with digital, it’s very easy today to try a new type of message, or a new way of communicating to someone. Let’s say you never blogged before, why not try a blog? Let’s say you never did email marketing, why not try it? Or a new type of message? The worst that can happen is you measure it, you learn from it, and you try something new.”

[bctt tweet=”“When an organization can deliver strong content that helps inform people, it only builds that trust. Ultimately, people just want information that’s helpful to them.” @BosCreativeCopy” username=”toprank”]

Watch our full interview with Emily in “Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care.”

6 — Margaret Magnarelli of Morgan Stanley

Margaret Magnarelli
Executive Director of Digital Product Evolution and Growth Marketing
Morgan Stanley

Break Free B2B Interview with Margaret Magnarelli

“We have to be able to give our customers as much information as we can, and take them as close to the line of purchase — to the experience of purchase — as we can.”

“People can see through fake attempts to build trust. It’s hard for consumers to just believe a brand when they say they can do a thing. So if you have other people who say you can do a thing and you can do it well, and they can be your advocates, that’s really powerful.”

[bctt tweet=”“It’s hard for consumers to just believe a brand when they say they can do a thing. So if you have other people who say you can do a thing and you can do it well, and they can be your advocates, that’s really powerful.” @mmagnarelli” username=”toprank”]

Watch our full interview with Margaret in “Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing.”

7 — Gary Gerber of nClouds

Gary Gerber
Head of Product Marketing
nClouds

Gary Gerber

“It’s about building a relationship that’s built on trust, not on hype. If you’ve built that trust and you’re adding that value to them that they trust you’re interested in their success, and you’re providing information and content and messaging and whatever it is, that will help them be successful.”

[bctt tweet=”“It’s about building a relationship that’s built on trust, not on hype.” @Gary_Gerber” username=”toprank”]

Watch our full interview with Gary in “Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus.”

8 — Kelvin Gee of Oracle

Kelvin Gee
Senior Director, Modern Marketing Business Transformation
Oracle*

Kelvin Gee Break Free B2B Image

“We believe that data is the future of B2B marketing. If the goal is to deliver a better customer experience, you’ve got to break down those data silos.”

“Once you consolidate all your data silos onto one bed, so to speak — in this case a customer intelligence platform or customer data platform or whatever you want to use — once you combine all that data, that’s when you start to see all the insights of your customers. All marketers should have empathy. What drives customer-centricity is empathy.”

[bctt tweet=”“We believe that data is the future of B2B marketing. If the goal is to deliver a better customer experience, you’ve got to break down those data silos.” @kgee” username=”toprank”]

Watch our full interview with Kelvin in “Break Free B2B Marketing: Oracle’s Kelvin Gee on Winning with Enterprise ABM.”

9 — Danny Nail of Microsoft

Danny Nail
Account Based Engagement
Microsoft

Danny Nail

“Historically, marketing and sales have kind of been at odds a bit, which is unfortunate, but ABM brings the two together. The key to that is understanding the sales cycle, and understanding how sellers think and what they’re up against. The continuum should be from target account marketing, to ABM, to one-to-one ABM, all the way across that scale.”

“You have to let go of templatized, old ideas. You have to break free of thinking about things the way we’ve always thought about them, and start really digging into how you can change what you’re doing and make it more efficient, more effective, but be creative about that.”

[bctt tweet=”“You have to let go of templatized old ideas to break free of thinking about things the way we’ve always thought about them and start digging into how you can change what you’re doing and make it more efficient and effective.” @DannyNail” username=”toprank”]

Watch our full interview with Danny in “Break Free B2B Marketing: Danny Nail of SAP on Creating a Global ABM Platform.”

10 — Julie Brown of Johnson Controls

Julie Brown
Institutional Market Leader
Johnson Controls

“It really starts with understanding what customer needs are — where are their pain points — are there new and creative ways that we can help address those needs and pain points?”

[bctt tweet=”“It really starts with understanding what customer needs are — where are their pain points — are there new and creative ways that we can help address those needs and pain points?” — Julie Brown” username=”toprank”]

Watch our full interview with Julie in “Break Free B2B Marketing: Julie Brown of Johnson Controls on Proving the EBIT of Your Marketing.”

11 — Andre Ortolon of Dell Outlet

Andre Ortolon
eCommerce and Marketing Manager
Dell Outlet*

Break Free B2B Andre Ortolon of Dell Outlet Image

“There’s so much data out there. We’re so busy with emails and meetings that you can really get stuck in a rut and forget to take the time to step back and look at the bigger picture.”

“You also have to take stock sometimes and really look at your overall process, you can’t always be in the execution mode, you have to look at end to end, the processes and making sure that you’re developing kind of a holistic approach and not just selling a unit. You’ve got to think about your strategy and make sure you’re still aligned with that in what you’re doing day to day.”

[bctt tweet=”“There’s so much data out there. We’re so busy with emails and meetings that you can really get stuck in a rut and forget to take the time to step back and look at the bigger picture.” — Andre Ortolon” username=”toprank”]

Watch our full interview with Andre in “Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content.”

12 — Amanda Todorovich of Cleveland Clinic

Amanda Todorovich
Senior Director of Digital Marketing Health Content
Cleveland Clinic.

“I think it’s really important content marketing is not a campaign, it’s not a project, it’s not a one-off. We like to talk about our content channels and process like products, you know, you really need to invest in them. It’s a long-term strategy. It’s something that you really have to think about how you build a long-term committed relationship with that user – it’s not a one-and-done. There’s never really an end to it. It’s continuous and iterative.”

[bctt tweet=”“You really have to think about how you build a long-term committed relationship with the user – it’s not a one-and-done. There’s never really an end to it. It’s continuous and iterative.” @amandatodo” username=”toprank”]

Watch our full interview with Amanda in “Break Free B2B Series: Amanda Todorovich on Creating Content that Pays Off.”

13 — Amisha Gandhi of SAP Ariba

Amisha Gandhi
Vice President of Influencer Marketing and Communications
SAP Ariba*

Break Free B2B Interview with Amisha Gandhi

“Do not just start calling influencers and say, ‘I’m doing this campaign, do you want to be a part of it?’ and be very prescriptive. You want to invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies.”

[bctt tweet=”“You want to invite people to be in your program first and then do some brainstorming with them and see what they like, how they like to interact or what they like to do for companies.” @AmishaGandhi” username=”toprank”]

Watch our full interview with Amisha in “Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing.”

14 — Brody Dorland of DivvyHQ

Brody Dorland
Co-Founder
DivvyHQ

An Interview with Brody Dorland of DivvyHQ

“The holistic content marketing world, which is non-campaign focused, continues to proliferate. It’s going to get better, but most agencies out there are still so campaign focused — that’s what they’ve been doing for decades. Getting out of that mindset, even from a logistics standpoint, is harder for an agency to do. Not to say that agencies can’t continually be involved in longer-term content marketing engagements, but it’s just it’s a different beast, a different animal than the typical world that they’ve been in for decades.”

[bctt tweet=”“Most agencies out there are still so campaign focused —that’s what they’ve been doing for decades. Getting out of that mindset, even from a logistics standpoint, is harder for an agency to do.” @brodydorland” username=”toprank”]

Watch our full interview with Brody in “Break Free B2B Series: Brody Dorland on Creating Long-Lasting Content Marketing Strategy.”

15 — Clare Carr of Chief

Clare Carr
Vice President of Marketing
Chief

TopRank Marketing Interviews Clare Carr, VP of Marketing at Chief

“It takes a human element that cannot be taken out of this equation. If you can make data something that people associate with you, they trust you more, you can connect with them more, and you can tell better stories. All those things you want as a content marketer, as a B2B marketer, data can actually do for you. It’s not just good writing, good storytelling, and good creative anymore.”

[bctt tweet=”“All those things you want as a content marketer, as a B2B marketer, data can actually do for you. It’s not just good writing, good storytelling, and good creative anymore.” @clareondrey” username=”toprank”]

Watch our full interview with Clare in “Break Free B2B Series: Clare Carr on Using Data to Drive Content Marketing Success.”

16 — Janine Wegner of Dell Technologies

Janine Wegner
Global Thought Leadership Program and Activation Manager
Dell Technologies*

Break Free B2B Marketing Interview with Janine Wenger of Dell Technologies

“What’s the customer journey? And what are the content pieces we want to develop? And what are the voices we want to have in each of them, and how to then activate and amplify those?”

[bctt tweet=”“What are the content pieces we want to develop? What are the voices we want to have in each of them, and how to then activate and amplify those?” @JanineWegner” username=”toprank”]

Watch our full interview with Janine in “Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers,” and in our Inside Influence series with “Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations.”

17 — John Joyce of Brennan Industries

John Joyce
Global Marketing Director
Brennan Industries

“We try to do mainly two things: build trust and also provide value. We want them to trust this and to think of us as the place to go that provides value from the very beginning of the relationship, from the first time they go to the website – oh yeah, this is really good. It’s providing me the answers to my questions and knowledge I need, it’s saving me money”

[bctt tweet=”“We try to do mainly two things: build trust and also provide value. It’s providing me the answers to my questions and the knowledge I need, and saving me money.” @mrjohnjoyce” username=”toprank”]

Watch our full interview with John in “Break Free B2B Series: John Joyce on Taking B2B Content Marketing Back 2 Basics.”

18 — Judy Tian of LinkedIn

Judy Tian
Marketing Manager
LinkedIn*

“Relevancy and engagement are what’s important. Are the influencers actually experts in the areas you want to talk about? And are they going to have credibility with their end users? And then are they going to shed credibility onto your brand as a result?”

[bctt tweet=”“Relevancy and engagement are what’s important. Are the influencers actually experts in the areas you want to talk about? And are they going to have credibility with their end users?” @judytian07″ username=”toprank”]

Watch our full interview with Judy in “Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing.”

19 — Maliha Aqeel of Fix Network World

Maliha Aqeel
Director of Global Communications
Fix Network World

Maliha Aqeel

“Focus on culture. There’s still a misconception that culture is about only HR. But culture is something that’s pervasive throughout the organization, and why we choose to work somewhere, why we choose to engage with the brand.”

[bctt tweet=”“There’s still a misconception that culture is about only HR. Culture is something that’s pervasive throughout the organization, and why we choose to work somewhere, why we choose to engage with a brand.” @MalihaQ” username=”toprank”]

Watch our full interview with Maliha in “Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture.”

20 — Tom Treanor of Arm Treasure Data

Tom Treanor
CMO
Arm Treasure Data*

Tom Treanor

“You can’t solve personalization before you solve customer understanding. At the top of the funnel, keep it very basic and personalize at a high level.”

[bctt tweet=”“You can’t solve personalization before you solve customer understanding. At the top of the funnel, keep it very basic and personalize at a high level.” @RtMixMktg” username=”toprank”]

Watch our full interview with Tom in “Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization.”

21 — Zari Venhaus of Eaton

Zari Venhaus
Director of Corporate Marketing Communications
Eaton

Break Free B2B Marketing Interview with Zari Venhaus

“I see the IT space and the marketing space are starting to come together so much more — particularly when you think about martech. We learned that it wasn’t enough to just be marketing coming to IT with an answer. We really needed to involve our IT partners upfront in the process.”

[bctt tweet=”“The IT space and the marketing space are starting to come together so much more — particularly when you think about martech.” @zvenhaus” username=”toprank”]

Watch our full interview with Zari in “Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling.”

22 — Adam Dunn, Oscar-Winning VFX Editor

Adam Dunn
Oscar-winning VFX Editor
Evil Ice Cream Productions

Break Free B2B Interview with Adam Dunn

“Video marketing is intriguing, because it brings in real-life storytelling. The biggest factor in successful video content is cohesiveness of vision.”

[bctt tweet=”“Video marketing is intriguing, because it brings in real-life storytelling. The biggest factor in successful video content is cohesiveness of vision.” @adamjdunn” username=”toprank”]

Watch our full interview with Adam in “Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B.”

23 — Carol-Lyn Jardine of Alteryx

Carol-Lyn Jardine
Vice President of Marketing Operations and Productivity
Alteryx

Carol-Lyn Jardine

“Assume good intent from the people around you as you’re going through change behaviors.”

[bctt tweet=”“Assume good intent from the people around you as you’re going through change behaviors.” @cljardine” username=”toprank”]

Watch our full interview with Carol-Lyn in “Break Free B2B Series: Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing.”

24 — Sruthi Kumar of Sendoso

Sruthi Kumar
Associate Director of Field and Partner Marketing
Sendoso

Sruthi Kumar

“It’s about bringing all the channels together to create that seamless experience for the end user, and that person who you want to book a meeting with or have a signed contract with or whatever else you need from them. I think it’s just about being okay with being yourself and incorporating that into your whole corporate brand.”

[bctt tweet=”“It’s about bringing all the channels together to create that seamless experience for the end user, and that person who you want to book a meeting with or have a signed contract with or whatever else you need from them.” @sruthikkumar” username=”toprank”]

Watch our full interview with Sruthi in “Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences.”

25 — Latané Conant of 6sense

Latane Conant
Chief Market Officer
6sense

Latane Conant

“You look at the tools that we have at our disposal as CMOs, and it’s sort of like we are a Model T trying to get to the moon. I think the challenge that we have is only 13 percent of sales and marketing teams have any confidence in their data.”

[bctt tweet=”“You look at the tools that we have at our disposal as CMOs, and it’s sort of like we are a Model T trying to get to the moon.” @LataneConant” username=”toprank”]

Watch our full interview with Latane in “Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role.”

26 — Mark Bornstein of ON24

Mark Bornstein
Vice President of Marketing
ON24

Break Free B2B Marketing Mark Bornstein Image

“It’s the experience you give, it’s the way you’re able to connect and interact with audiences that matters. Because that’s where you’re going to get the real data. That’s where you’re going to learn a lot about them. You want to create an environment where people are doing stuff, and it’s a multi-touch content experience.”

“We need to find ways to get people who want our marketing to opt into our marketing. At a time when all of this digital noise is scaring them away. We need to bring them back in through more authentic, more human, more experiential marketing.”

[bctt tweet=”“We need to find ways to get people who want our marketing to opt in. At a time when all of this digital noise is scaring them away,  we need to bring them back in through more authentic, human, and experiential marketing.” @4markb” username=”toprank”]

Watch our full interview with Mark in “Break Free B2B Marketing: “Webinerd” Mark Bornstein of ON24 on Dialing In Digital Experiences.”

27 — Sofia O’Malley of Dell Technologies

Sofia O’Malley
Global Marketing Director
Dell Technologies*

Sofia O’Malley

“You really have to be cognizant of what is unique to each market. What’s the consumer behavior? Or what’s the consumer expectation within a given market or appetite for a type of execution. Be very much aware of the environment and the key nuances that are needed to effectively drive marketing in a region.”

[bctt tweet=”“You really have to be cognizant of what is unique to each market. What’s the consumer behavior? Or what’s the consumer expectation within a given market or appetite for a type of execution.” — Sofia O’Malley” username=”toprank”]

Watch our full interview with Sofia in “Break Free B2B Marketing: Sofia O’Malley of Dell Outlet on Creating a Global B2B & B2C Marketing Team.”

28 — Sean Crowley of Dun & Bradstreet

Sean Crowley
Leader of Integrated Marketing and Sales and Marketing Solutions
Dun & Bradstreet

Break Free B2B Sean Crowley Image

“When you look at being able to bring people together, it’s about creating a common message, a common purpose, and a common effort with everything that you do and how you go to market. Ensure that you have consistency of messaging to a target persona and target audience, regardless of what channel they’re choosing to interact with you on.”

“The balance of power of information has shifted from the vendors to the consumers, to the buyers, and they can now go and search for information much more readily — much more freely — and they want that choice of how and when they choose to interact with you.”

[bctt tweet=”“When you look at being able to bring people together, it’s about creating a common message, a common purpose, and a common effort with everything that you do and how you go to market.” @seantcrowley” username=”toprank”]

Watch our full interview with Sean in “Break Free B2B Marketing: Sean Crowley of Dun & Bradstreet on Cracking the Alignment Code.”

Embrace An Energized 2021 B2B Marketing Landscape

via GIPHY

Use the energizing advice we’ve highlighted here from 28 B2B marketing innovators to spark your own marketing ideas that will take you to electrifying new heights in 2021 and beyond.

One powerful way to combine many of these energizing marketing elements is by harnessing the power of B2B influencer marketing, as we outline in our groundbreaking 2020 State of B2B Influencer Marketing Report, featuring insights from hundreds of marketers surveyed as well as expert analysis by the TopRank Marketing team and contributions from top B2B influencer marketing professionals from SAP, LinkedIn, AT&T Business, Adobe, Traackr, IBM, Dell, Cherwell Software, monday.com and more.

Contact us to find out why TopRank Marketing is the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report, and discover how we can help create award-winning marketing for you.

* Oracle, Dell Outlet, SAP Ariba, Dell Technologies, LinkedIn, Arm Treasure Data, are TopRank Marketing clients.

The post 28 B2B Marketing Insights To Energize & Humanize Your 2021 appeared first on B2B Marketing Blog – TopRank®.

October 21, 2020
  • by

How easy is it to market online?

 

agriculture business logo

A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:

Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These logos use a mascot, animal, or person – real or fictional – to depict the brand.

Combination Mark

Combination mark logos combines words and picture using both a monogram and wordmark to represent an agriculture business.

 

agriculture business logo

Choosing the Right Font

Different fonts denote different messages. The choice of font for a logo is important in creating the right image and message for any business, including an agriculture business.

If, for example, an agriculture business is trying to create a serious, formal tone to establish trust and authority, they might want to opt for Serifs. Serifs is a traditional, classic font, which provides an authoritative and formal branding message.

By contrast, Sans-Serif is more informal, creating a modern, fun and creative feel, which could be more suitable for newer businesses.

Think About the Color

 

agriculture business logo

Being ‘at one’ with nature, agriculture is an inherently colorful industry. The choice of logo color is therefore significant and important. Green is an obvious choice for a logo for an agriculture business, denoting the environment and an aura of vitality.

Brown is another ‘safe’ agriculture color, recognizable as being ‘at one’ with nature. In psychological terms, brown also imbues reliability and authenticity.

Organic Farm Logos

 

agriculture business logo

Organic is a buzzword in farming. For agriculture businesses that pride themselves on being organic, they might want to get this message across in their logo. Organicity can be achieved by making green the dominant color of the logo. The logo could showcase a connection to nature through the choice of imagery. The logo could also incorporate company achievements or certifications to prove it offers organic farming.

You might want to “think outside the box” somewhat and create a logo that doesn’t comply with conventional agriculture branding. Either way, your logo should reflect your agriculture business’s brand, personality, message and mission.

Images: LogoDesign.net

This article, “Tips for Creating a Logo for an Agriculture Business” was first published on Small Business Trends

October 21, 2020
  • by

How easy is it to market online?

 

agriculture business logo

A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:

Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These logos use a mascot, animal, or person – real or fictional – to depict the brand.

Combination Mark

Combination mark logos combines words and picture using both a monogram and wordmark to represent an agriculture business.

 

agriculture business logo

Choosing the Right Font

Different fonts denote different messages. The choice of font for a logo is important in creating the right image and message for any business, including an agriculture business.

If, for example, an agriculture business is trying to create a serious, formal tone to establish trust and authority, they might want to opt for Serifs. Serifs is a traditional, classic font, which provides an authoritative and formal branding message.

By contrast, Sans-Serif is more informal, creating a modern, fun and creative feel, which could be more suitable for newer businesses.

Think About the Color

 

agriculture business logo

Being ‘at one’ with nature, agriculture is an inherently colorful industry. The choice of logo color is therefore significant and important. Green is an obvious choice for a logo for an agriculture business, denoting the environment and an aura of vitality.

Brown is another ‘safe’ agriculture color, recognizable as being ‘at one’ with nature. In psychological terms, brown also imbues reliability and authenticity.

Organic Farm Logos

 

agriculture business logo

Organic is a buzzword in farming. For agriculture businesses that pride themselves on being organic, they might want to get this message across in their logo. Organicity can be achieved by making green the dominant color of the logo. The logo could showcase a connection to nature through the choice of imagery. The logo could also incorporate company achievements or certifications to prove it offers organic farming.

You might want to “think outside the box” somewhat and create a logo that doesn’t comply with conventional agriculture branding. Either way, your logo should reflect your agriculture business’s brand, personality, message and mission.

Images: LogoDesign.net

This article, “Tips for Creating a Logo for an Agriculture Business” was first published on Small Business Trends

October 20, 2020
  • by

Do you need help with marketing material or software?

Consumer habits have changed dramatically in the past seven months. And it is not going to be any different for Halloween in 2020. This according to the study from RetailMeNot in its annual report and infographic about Halloween.

According to the study, COVID-19 will impact the plans Americans have for Halloween. A clear majority or 80% say their plans will change because of the Pandemic. And when it comes to shopping, 34% say they do not plan to shop for costumes. However, they are looking for ways to celebrate safely in their homes.

Consumer Behavior Changing for Halloween 2020

The issue of safety has always been a big concern during Halloween, but this year there is an added burden. How to keep kids and adults protected from the virus. In the study, 21% of the respondents say they will come up with creative ways for their children to celebrate.

Another 26% say they will still trick or treat while taking protective measures. This means small businesses that count on Halloween for a boost in sales will still get traffic through their door or eCommerce page. But it might be lighter than in past years.

Optimizing your website and social media channels is a great way to make up for the loss you are going to experience in your physical store.

The Economy of Halloween

Although Halloween is known for its fun, not many people are aware it is a multi-billion event in the U.S. According to the National Retail Federation (NRF) hallowing spending in 2019 was around $9 billion. And the average spend per person was $86.79.

The NRF forecasts this year the spending will go down to $8 billion, however, the average person is going to spend more at $92.12. The NRF has been keeping track of Halloween spending since 2005, and overall, it has been going up. A dip during the financial crisis of 2007/08 is the only noteworthy fluctuation.

For small businesses supplying their customers with Halloween paraphernalia, this bodes well. The overall sales might be slightly down, but each person is going to be spending more.

Take a look at the infographic from RetailMeNot below.

Image: Depositphotos.com

This article, “Consumer Habits Changing for Halloween 2020 – Is Your Store Adapting?” was first published on Small Business Trends

October 19, 2020
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A Customer's Shipping Experience

A new report from ShipStation reveals a 33% jump over the past year in online shopping. And almost two-thirds say most of their shopping is now online because of the pandemic. As more consumers shop online, their shipping experience is becoming more important than ever.

The report, titled, “Last Touch, Lasting Impact: The 2020-2021 Edition,” outlines the shopping habits of consumers and the impact of brand perception when it comes to shipping. And in 2020, the delivery experience is more influential for consumers. So much so, 84% of the respondents say it stands out most in the e-commerce customer experience.

In the release for the report, Cindy Schulz, General Manager at ShipStation, highlighted yet another telling data point about shipping. Schulz goes on to say, “… 92 percent agree that knowing their order will arrive when expected is a key factor in their online purchase decisions.” This is more than nine in 10 customers.

ShipStation Survey on Customer Shipping Expectations

Consumers are more understanding because of the pandemic (79%) when it comes to shipping, however, six in 10 say this is just for the short term. And to compensate for the slow shipping, consumers say they want free shipping.

Shipping speed and cost are still important because 37% say speed influences their purchasing decision while 39% say it is cost. And surprisingly consumers are willing to wait up to eight days to get their package with 79% adding they expect delays because of COVID-19.

Additional findings:

  • 87% say the shipping and delivery experience directly impacts their decision to shop with the merchant again
  • 83% are less likely to re-purchase from a retailer after a negative delivery or shipping experience
  • 54% say overall return policy is a major consideration when purchasing online
  • 70% say a negative delivery or shipping experience negatively impacts their impression of the brand and not the carrier
  • 1 in 3 consumers leave bad reviews or post on social media about a poor delivery experience

Making Up for Any Inconvenience

On the other hand, consumers are willing to give retailers another chance if they try to make up for any delivery inconvenience.

Over nine in 10 or 93% are more likely to shop with a brand again if the retailer acknowledges or rectifies a poor delivery experience. Even more consumers, 96%, say fast and honest updates about a shipping issue makes them less likely to be upset. Adding they are also less likely to have a negative perception of the brand.

Image: Depositphotos.com

This article, “A Customer’s Shipping Experience More Important Than Ever” was first published on Small Business Trends