January 12, 2021
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Do you know anyone that likes to shop online?

Rolling TV stands are a great video and graphic solution for businesses. They help boost your presentations in conference rooms, trade shows, hotels, meetings, and other settings.

Because they are mobile you can take them in different places without having to worry about dislodging the displays from walls. And since most TV rolling stands are height adjustable and can be tilted, you can adjust them to your viewing preference.

Some TV stands come with shelves for storing items such as laptops, sound systems and speakers, allowing you to have your presentation on wheels. There is a wide range of rolling TV stands in the market. To help you narrow down the list, here are some of our picks for the best rolling TV stands.

 

Best Smart Security Cameras

 

VIVO Mobile TV Cart

VIVO Mobile TV Cart for 32-65 inch LCD LED Plasma Flat Panel Screen TVs up to 110 lbs

Top Pick: You can use the VIVO mobile TV cart for 32-65-inch plasma, LED, LCD, curved, OLED and Ultra HD TVs. It can support flat panel TV sets up to 110 pounds. You can tilt the display up to 15° for better viewing angles and it comes with four locking casters.

This TV stand also has a middle storage shelf with 19″ x 11.5″ dimensions capable of holding up to 10 pounds. This is enough to accommodate a laptop, receiver, and audio/ video equipment. Made from steel, it comes in at 29.4 x 13.6 x 7.1 inches, weighs 35.2 pounds and a three-year warranty.

VIVO Mobile TV Cart for 32-65 inch LCD LED Plasma Flat Panel Screen TVs up to 110 lbs, Pro Height Adjustable Rolling Black Stand

Buy on Amazon

 

PERLESMITH Rolling TV Stand

Mobile TV Cart with Wheels for 23-55 Inch LCD LED 4K Flat Curved Screen TVs

Runner Up: PERLESMITH’s mobile TV stand is compatible with most 23-55-inch LCD, LED flat screens and curved TVs. At 30.4 x 12.5 x 4.5 inches, it weighs 24.1 pounds can hold displays up to 55-pounds. The stand comes with an additional adjustable audio/video tray that can hold 22 pounds. The stand has four rubber caster wheels that allow you to roll it without scratching your floor. You can also lock the wheels to keep the stand stable.

Made with sturdy steel the unit can withstand high traffic environments and comes with a built-in wire management solution in the metal column. This allows easy management and concealment of wires and cables in the back of the stand.

Mobile TV Cart with Wheels for 23-55 Inch LCD LED 4K Flat Curved Screen TVs – Height Adjustable Shelf Trolley Floor Stand Holds up to 55lbs

Buy on Amazon

 

Kanto MTM65PL Adjustable Mobile TV Stand

Kanto MTM65PL Height Adjustable Mobile TV Stand

Best Value: Kanto’s adjustable stand works with TV sizes ranging from 37 to 65-inch and it can support a total weight of 80 pounds. Users can adjust the position of the television from 44.1 to 60.2-inches in height. The telescopic center columns offer 20 inches of height adjustment and include integrated cable management for a tidy setup.

The stand weighs 47.3lbs and comes in at 33.3 x 28.2 x 79.9 inches. The middle shelf is also height adjustable to store devices weighing up to 10 pounds. The stand has four swiveling wheels that make it easy to move it around the floor. Two of the wheels have locking castors that hold the stand in place.

Kanto MTM65PL Height Adjustable Mobile TV Stand with Adjustable Shelf for 37-inch to 65-inch TVs

Buy on Amazon

 

ONKRON TS27-71TV Stand

ONKRON Universal Mobile TV Stand

ONKRON TV stand has a heavy-duty aluminum alloy construction that can support a maximum of 100 pounds. The stand comes with two middle shelves for your accessories with a load capacity of up to 10 pounds each.

The four swivel caster wheels give you easy mobility and they also come with a locking mechanism to keep the stand securely in place. The telescopic columns lower or raise your TV screen without any tools and heights can be adjusted from 37.4 to 62.9-inches off the floor in 2-inch increments.

Weighing just 37.2 pounds it comes in at 40.94 x 20.87 x 7.09 inches. The stand fits most 40 to 75-inch LCD TVs both flat and curved screens. This unit comes with all the hardware you need, including three sets of most bolts for mounting your screen.

ONKRON Universal Mobile TV Stand with Shelves TV Cart on Wheels for 40” – 75 Inch Flat Panel Curved LCD LED OLED Screens up to 100 lbs

Buy on Amazon

 

Husky TV Mount Stand

Husky Mount Mobile TV Stand with Wheels Heavy Duty Universal Rolling TV Cart

Heavy-duty steel construction gives this stand a maximum load capacity of 132 pounds. And you can move it around using the swivel caster wheels as well as brakes. The poles are 60 inches high and can accommodate most flat-screen LED and LCD TVs from 32 to 70 inches. It offers a maximum TV height of 58 inches and you can tilt it for optimum viewing angle to reduce glare.

The lower 19” X 12” metal shelf can hold up to 25 pounds for a media player, notebook, or other equipment. It can also have its height elevated up to 27 inches. What is even more impressive is the manufacturer offers a 25-year warranty.

Husky Mount Mobile TV Stand with Wheels Heavy Duty Universal Rolling TV Cart Fits Most 32” – 70” LED LCD TVs with Shelf and Mount Max Load 132 LBS

Buy on Amazon

 

5Rcom Cart Rolling TV Stand

5Rcom Mobile TV Cart Large Rolling TV Stand

The 5Rcom rolling TV stand supports plasma and LCD Flat screens, curved TVs, monitors, and displays from 32 inches to 70 inches in size. And it can be tilted up and down by 15 degrees for optimal viewing experience.

The cart provides a combined weight capacity of 88 pounds for the top and bottom. It offers 5 levels of height adjustments from 51’’ to 67’’. The lower media component tray shelf is height adjustable from 9″ to 29″ and can accommodate other computing and audio-visual equipment. It weighs 28.1 pounds and comes with a five-year warranty.

5Rcom Mobile TV Cart Large Rolling TV Stand with Wheels Height Adjustable Flat Screen/Curved TVs Monitors Portable TV Floor Stand with Laptop Shelf Display

Buy on Amazon

 

YAHEETECH 32 to 65 Inch Mobile TV Cart

YAHEETECH 32 to 65 Inch Mobile TV Cart Universal Flat Screen Rolling TV Stand

YAHEETECH’s TV stand has a sturdy metal frame that secures up to 110-pound TVs for sizes ranging from 32 to 65 inches. The stand weighs 28.5 pounds and has brackets that allow users to tilt the TV sets in a range of 13° of viewing angle. You can adjust the height using the telescopic pole to lower or raise the TV without tools between 43.3 to 63 inches.

 

The middle storage shelf comes in at 17.9 x 11.6 inches for storing everything from a laptop to audio-visual equipment. The stand has four wheels that allow you to move around the floor coupled with a locking mechanism to keep the stand in a fixed position. You can use the two hollow columns to hide cables and wires inside for discreet cable management.

YAHEETECH 32 to 65 Inch Mobile TV Cart Universal Flat Screen Rolling TV Stand Trolley Console Stand with Mount for LED LCD Plasma Flat Panels on Wheels

Buy on Amazon

 

What to look for in a Rolling TV Stand 

  • Compatibility: When you are thinking about investing in a TV stand make sure you consider the type of TV you will be using. Find out if the brackets of the TV mount are adjustable and fit your TV. Also, check to make sure it can carry the weight of the TV as well.
  • Height adjustable: Most TV stands offer the ability to adjust viewing heights. This helps to provide an appropriate viewing height whether you are watching alone or with a group of people.
  • Internal Cable Management Mechanism: An internal cable management mechanism can help you put the wires and cables out of the way. By avoiding cables from getting tangled underfoot inside the structure of the mount, you can avoid accidents and prevent cables from getting damaged.
  • Tilt options: A tilt feature will help viewers from having to strain to watch the display. And it can also prevent glare if there is too much lighting in the room.
  • Additional shelves: With an additional one or two shelves you can place other items such as laptops, sound systems and speakers. They help store complementary equipment by allowing easy and convenient options. Also, make sure to check if the shelves can be adjusted for extra convenience.
  • Casters: The wheels of the rolling TV stand should be sturdy as well as easy to move in many floor surfaces. And the locking mechanism should be able to keep the entire unit securely in place once.

Benefits of a Rolling TV Stand

Rolling TV stands help free up space in your office and help you cut costs by sharing displays across departments. Not only do you have a TV display wherever you want, but they also come with additional surfaces and storage compartments for computing and multimedia devices. They are ideal for your in-office presentations as well as when you are traveling for trade shows and exhibitions.

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Images: Amazon

This article, “Best Rolling TV Stand for Your Office” was first published on Small Business Trends

January 12, 2021
  • by

Are you ready to start your online business now?

Keys to Success B2B Influencer Marketing 2021

Keys to Success B2B Influencer Marketing 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months.

Why the confidence? 77% of marketers say their prospective customers rely on advice from industry experts with 84% engaging influencers to create brand awareness and 69% counting on influencers for lead generation.

Influence plays a role across the entire B2B customer lifecycle from awareness to advocacy and with B2B marketing going decidedly digital during the pandemic and uncertainty of 2020, the importance of peer, expert and influencer recommendations through social and digital media are more important than ever.

Without question, the uncertainties driven by economic, political and public health have affected business customers in a variety of ways from pausing on purchasing to taking more time to do research on solutions. How B2B marketers adapt to these changes is essential for success in 2021 and beyond.

So how are B2B brands like LinkedIn, SAP, monday.com and others finding marketing wins during a time of uncertainty? One way is through understanding which voices are most influential to their customers and then partnering with those influencers to collaborate on content used for thought leadership, brand engagement and lead generation.

Based on research of hundreds of B2B marketers, several best practices have emerged to optimize content with influence. The most successful B2B influencer marketing programs share certain characteristics including:

  • Engaging in ongoing (Always-On) influencer marketing vs. periodic campaigns
  • Rely on industry experts and analysts vs. purely social influencers
  • Use blogs as content publishing platforms
  • Use software to identify and qualify influencers vs. gut feel
  • Create interactive content with influencers
  • Have a centralized influencer marketing program
  • Have a documented influencer marketing strategy

But what can B2B brands expect from influencers? Everything from increased social reach to improved credibility of brand content to increases in leads in sales.

Working with the right influencers, you build credibility with the audience you are trying to reach. influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement, how you can work with your influencers to create meaningful engagement that leads to the right outcomes for your brand.
Amisha Gandhi, VP Influencer Marketing and Communications at SAP

B2B Influence in Action: Monday.com

When the pandemic swept through the world in 2020, monday.com identified an opportunity to help support teams that had gone from working in-office to working remotely. To help position itself as a valuable resource for remote teams, Monday.com partnered with TopRank Marketing to develop an influencer marketing program featuring remote work experts that could reach and engage teams facing remote work challenges more effectively than the brand on its own.

By engaging influencers with audiences hungry for information about remote work best practices, the Monday.com influencer program added value to the target audience and increased awareness of Monday.com’s solutions.

  • 1,790% above goal social reach from influencer shares
  • 300k organic brand social impressions from influences
  • Nearly 3k video views of a livestream featuring 2 influencers during the first week

Learn more about Monday.com’s best practices approach to working with B2B influencers in this case study.

Engaging influencers creates a competitive advantage for B2B brands.

Influencers’ industry expertise lends credibility that results in convincing and converting your target audience.
Rani Mani, Head of Employee Advocacy at Adobe

Our research supports Rani’s insight with 77% of marketers saying their prospective customers rely on advice from industry experts.

What B2B marketers can do to take advantage of the influence opportunity is to decide what topics the brand wants to be known for that customers are seeking. Using topics of influence, a content marketing program can be developed that incorporates industry experts that are influential about those same topics.

Collaborating on content of mutual value provides influencers an incentive to help share that content with potential customers that are likely ignoring ads and formal brand marketing. As B2B brands continue to engage influencers, benefits include content for demand and lead gen as well as relationships with trusted voices that can organically advocate for the brand.

For many B2B marketers, the challenges of this past year have forced an even greater focus on marketing that is more in line with how buyers are discovering, engaging and acting on digital information. These challenges have also put a greater emphasis on marketing strategies that create a true return and impact on the business. Engaging with relevant, trusted influencers provides an opportunity to do both.

B2B Influencer Marketing Report Preview
Learn more about B2B influencer marketing best practices from the most successful B2B brands by getting your copy of the State of B2B Influencer Marketing Research Report.

The post How the Most Successful B2B Marketers Approach Influencer Marketing in 2021 appeared first on B2B Marketing Blog – TopRank®.

January 12, 2021
  • by

Do you know anyone that likes to shop online?

Keys to Success B2B Influencer Marketing 2021

Keys to Success B2B Influencer Marketing 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months.

Why the confidence? 77% of marketers say their prospective customers rely on advice from industry experts with 84% engaging influencers to create brand awareness and 69% counting on influencers for lead generation.

Influence plays a role across the entire B2B customer lifecycle from awareness to advocacy and with B2B marketing going decidedly digital during the pandemic and uncertainty of 2020, the importance of peer, expert and influencer recommendations through social and digital media are more important than ever.

Without question, the uncertainties driven by economic, political and public health have affected business customers in a variety of ways from pausing on purchasing to taking more time to do research on solutions. How B2B marketers adapt to these changes is essential for success in 2021 and beyond.

So how are B2B brands like LinkedIn, SAP, monday.com and others finding marketing wins during a time of uncertainty? One way is through understanding which voices are most influential to their customers and then partnering with those influencers to collaborate on content used for thought leadership, brand engagement and lead generation.

Based on research of hundreds of B2B marketers, several best practices have emerged to optimize content with influence. The most successful B2B influencer marketing programs share certain characteristics including:

  • Engaging in ongoing (Always-On) influencer marketing vs. periodic campaigns
  • Rely on industry experts and analysts vs. purely social influencers
  • Use blogs as content publishing platforms
  • Use software to identify and qualify influencers vs. gut feel
  • Create interactive content with influencers
  • Have a centralized influencer marketing program
  • Have a documented influencer marketing strategy

But what can B2B brands expect from influencers? Everything from increased social reach to improved credibility of brand content to increases in leads in sales.

Working with the right influencers, you build credibility with the audience you are trying to reach. influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement, how you can work with your influencers to create meaningful engagement that leads to the right outcomes for your brand.
Amisha Gandhi, VP Influencer Marketing and Communications at SAP

B2B Influence in Action: Monday.com

When the pandemic swept through the world in 2020, monday.com identified an opportunity to help support teams that had gone from working in-office to working remotely. To help position itself as a valuable resource for remote teams, Monday.com partnered with TopRank Marketing to develop an influencer marketing program featuring remote work experts that could reach and engage teams facing remote work challenges more effectively than the brand on its own.

By engaging influencers with audiences hungry for information about remote work best practices, the Monday.com influencer program added value to the target audience and increased awareness of Monday.com’s solutions.

  • 1,790% above goal social reach from influencer shares
  • 300k organic brand social impressions from influences
  • Nearly 3k video views of a livestream featuring 2 influencers during the first week

Learn more about Monday.com’s best practices approach to working with B2B influencers in this case study.

Engaging influencers creates a competitive advantage for B2B brands.

Influencers’ industry expertise lends credibility that results in convincing and converting your target audience.
Rani Mani, Head of Employee Advocacy at Adobe

Our research supports Rani’s insight with 77% of marketers saying their prospective customers rely on advice from industry experts.

What B2B marketers can do to take advantage of the influence opportunity is to decide what topics the brand wants to be known for that customers are seeking. Using topics of influence, a content marketing program can be developed that incorporates industry experts that are influential about those same topics.

Collaborating on content of mutual value provides influencers an incentive to help share that content with potential customers that are likely ignoring ads and formal brand marketing. As B2B brands continue to engage influencers, benefits include content for demand and lead gen as well as relationships with trusted voices that can organically advocate for the brand.

For many B2B marketers, the challenges of this past year have forced an even greater focus on marketing that is more in line with how buyers are discovering, engaging and acting on digital information. These challenges have also put a greater emphasis on marketing strategies that create a true return and impact on the business. Engaging with relevant, trusted influencers provides an opportunity to do both.

B2B Influencer Marketing Report Preview
Learn more about B2B influencer marketing best practices from the most successful B2B brands by getting your copy of the State of B2B Influencer Marketing Research Report.

The post How the Most Successful B2B Marketers Approach Influencer Marketing in 2021 appeared first on B2B Marketing Blog – TopRank®.

January 11, 2021
  • by

Do you know anyone that likes to shop online?

2021 January 8 Fortella Chart

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable

Why B2B marketers need to bet big on ‘The Big Long’
Brand investment is key for providing business value according to data from the 2030 Marketing Trends report from Linkedin’s The B2B Institute, and Marketing Week explores five of the key benefits that come from building a B2B brand. Marketing Week

The Top 20 Content Marketing Hashtags, Topics, and Searches
71 percent of content marketers use a digital marketing hashtag alongside their content marketing tag, while strategy, SEO, and social media are the top three topics discussed with content marketing, according to newly-released study data from SEMrush examining more than 600,000 tweets and Google searches, the firm announced. MarketingProfs

Most Covered Terms Of 2020: ‘COVID-19,’ ‘Digital,’ ‘Personalization,’ ‘Meaningful’
COVID-19, “meaningful” and “personalization” led the way when it came to the most covered search terms during 2020 at MediaPost, in its annual look at the most-referenced terms of the year. MediaPost

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
Microsoft’s Bing has added new functionality to its Bing Webmaster Tools utilities, with additional metrics that can aid marketers in spotting potential trouble-spots, the firm recently announced. Search Engine Land

2021 January 8 Statistics Image

Emerging New Brand Role: Enabler Of Personal Innovation
Brands increasingly see success when they create conditions that foster personal innovation, according to recently-released annual trend report data showing a variety of new forms of interaction and brand-shaping. MediaPost

Amazon acquires podcast network Wondery
Amazon has acquired the podcasting network Wondery, the firm recently announced, noting that the newly-acquired podcast network will be added to Amazon Music, offering new opportunities for digital marketers seeking to promote podcast content. TechCrunch

Apple Granted Patent Supporting Further Development Of Search Technology
Apple has received a patent that will allow it to delve further into search engine functionality, with domain-based influencer scoring among the firm’s search technologies that were granted a patent, Apple recently announced. MediaPost

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments
64 percent of B2B marketers find budgeting resources to be a top challenge, followed by tracking, quality data, and finding the right talent, according to recently-released survey data exploring top challenge strategies and tactics employed by marketing executives at leading B2B companies. MarTech Series

ON THE LIGHTER SIDE:

2021 January 8 Marketoonist Comic

A lighthearted look at “we’re going agile” by Marketoonist Tom Fishburne — Marketoonist

Adweek’s Most Popular Online Stories of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — Global CMO of SAP Discusses Intersectionality in The Business of Marketing — Adweek

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for another edition of our B2B marketing news, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations appeared first on B2B Marketing Blog – TopRank®.

January 10, 2021
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Do you need help with marketing material or software?

productivity hacks

Many successful entrepreneurs, including founders of multi-billion dollar companies, got to where they are through a combination of unique idea generation and hard work. Naturally, most of us aspire to achieve something similar—even if we can’t hope to replicate that scale.

That’s one reason why I like to read and discover some of the unique productivity hacks, habits, and behaviors that helped those successful entrepreneurs achieve their status. I’ve listed some of my favorites below.

Productivity Hacks from Top Entrepreneurs

Try these interesting productivity hacks from some of the most successful entrepreneurs of our era:

1. Elon Musk: Schedule your day in 5-minute intervals

Elon Musk, founder of Tesla and SpaceX, uses time blocking to schedule his day in intervals as small as 5 minutes. In other words, he breaks his day down into 5-minute chunks, and schedules tasks, meetings, and events accordingly. You don’t have to think in 5-minute intervals, but any effort you make to block your time can be helpful. You can also improve your efficiency by “batching” similar tasks together; for example, you can block out 45 minutes to catch up on emails in the morning.

2. Jeff Bezos: Keep meetings small with the 2-pizza rule

Jeff Bezos, founder of Amazon and richest man in the world, uses the 2-pizza rule to estimate appropriate meeting attendance. He will only invite a number of people to a meeting who can be fed by a total of 2 pizzas. Obviously, this is not a precise calculation. The point is, you should be restricting your meetings to only the people who matter most. This will be helpful for facilitating better, more productive discussions; plus, you’ll cut down on the amount of total time wasted, since fewer people will be spending time.

3. Ray Dalio: Meditate on a daily basis

Ray Dalio, founder of Bridgewater Associates, credits his success to daily meditation. He’s encouraged his employees to practice transcendental meditation, and has even written a book on the subject. There are many meditation practices you can experiment with, stemming from different philosophies and backgrounds, but most of them attempt to achieve a similar goal: clearing your mind and improving your focus. Give it a try, and make it a habit to see if it works for you.

4. Mark Zuckerberg: Minimize decision fatigue

It’s been a known secret for many years that Mark Zuckerberg, founder of Facebook, wears the same clothes to work every day. But why? Zuckerberg’s idea here is to eliminate (or at least reduce) decision fatigue, or the accumulation of stress and anxiety as you make decisions throughout the day. If you can eliminate some decisions from your daily schedule (like choosing what to wear), you’ll cut down on decision fatigue, power up your thought leadership, and make important decisions (like choosing a vendor) much less stressful.

5. Jack Dorsey: Rely on day theming

Jack Dorsey, founder of Twitter, assigns themes to each day of the workweek. This is useful for splitting up your priorities, and remaining focused on the work that matters most. For example, you could use Monday as a day for meetings and catching up communications. You could use Tuesday for heads-down, focused work, and Wednesday for high-level strategic planning. It becomes even more effective if you turn it into a consistent routine.

6. Dustin Moskowitz: Keep one day completely free

In line with this, Dustin Moskowitz, founder of Asana, always keeps one day of the week completely free of meetings and scheduled events. In the scenario we outlined above, this could be Tuesday—a day in which there are no meetings, whatsoever. Meetings aren’t necessarily bad, but they often distract you from your individual priorities.

7. Tim Ferriss: Apply the 80/20 rule

Tim Ferriss, author of The 4-Hour Workweek, recommends using the Pareto principle (or the 80/20 rule) to be more selective about your work. The basic idea is that 80 percent of your results come from 20 percent of your inputs—in other words, 80 percent of your value in a day comes from 20 percent of your working hours. Which types of tasks matter most, and how can you prioritize them over others?

Uncovering Your Own Productivity Hacks

While I certainly enjoy reading and learning from some of history’s greatest entrepreneurs, I also think it’s important to avoid succumbing to hero worship or survivorship bias. Just because an entrepreneur found success doesn’t mean they’re good at everything, and just because a habit or trick worked well for one entrepreneur doesn’t mean it’s going to work for you.

Experiment with different tools, strategies, scheduling approaches, and time management techniques—and be sure to measure your results. Find a combination of strategies that best suits your personality and work style, and don’t be afraid to work new approaches into your rotation.

Image: Depositphotos

This article, “7 Productivity Hacks from 7 Successful Entrepreneurs” was first published on Small Business Trends

January 10, 2021
  • by

Did you lose your job or business in this pandemic?

thrive during pandemic business

You still have a few days to register for what may be the most important webinar you’ll attend in 2021.

If things have gone sideways trying to run your small business through this COVID emergency, you’ll want to be there for “The Sh*t’s Hit the Fan – NOW WHAT? 99 Recession Proof Tips for Small Business” where you’ll learn specific steps to take to navigate this “new economy” and get your company through the pandemic.

Join author Rhonda Abrams and Small Business Trends publisher Anita Campbell this Thursday and come out of it with tips to not only survive this economy, but also thrive in it. Register for the webinar following the link below.

Register Now

And if you can’t make it, check out some of the other small business events coming up later this year in our weekly events roundup.



Featured Events, Contests and Awards

Do You Know the Tax Advantages of LLCs, S-Corps and Corporations?Do You Know the Tax Advantages of LLCs, S-Corps and Corporations?
January 20, 2021, Online

There are many advantages to incorporating a business and forming an LLC or electing S-Corp status. One of those benefits is tax savings. But which entity provides the best savings? In this FREE webinar, Nellie Akalp of CorpNet.com will explain the different tax benefits of each. Register today!


Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Depositphotos

This article, “Thrive During the Pandemic with Helpful Tips from Upcoming Webinar” was first published on Small Business Trends

January 9, 2021
  • by

Do you know anyone that likes to shop online?

closed business

Small businesses across the country will be looking to rebound quickly as we move forward in the year 2021.

Earlier this week, we got some deflating news that some of the gains in the COVID economic rebound were lost in the last month of 2020. The latest ADP Small Business Report showed that small businesses cut about 13,000 jobs in December.

And the numbers were any better for franchise businesses or bigger businesses, either.

Some pandemic-related business closure orders likely contributed to the overall loss of small business jobs. Restaurants, many of which are small businesses, in several big states – like New York, California, and Pennsylvania – were ordered to close in-person dining operations during one of their busiest months of the year and some remain closed today.

Small Business News Roundup – January 8, 2021

Here’s a look at some of the other big headlines for small businesses this past week.

SBA Expands Women’s Business Centers Nationwide

The US Small Business Administration (SBA) has announced the launch of 20 new Women’s Business Centres (WBC) across the United States. The centers are designed to serve rural, urban and underserved communities alike. The opening of the new centers marks the biggest single expansion of WBCs in the US in the administration’s 30-year history.

SBA Extends EIDL Loan Application Deadline Thru End of 2021

The Small Business Administration (SBA)has announced the extension of the deadline for businesses to apply for the Economic Injury Disaster Loan (EIDL) program to December 31, 2021. The new deadline extension for the second round of EIDL funding comes after the second COVID-19 relief bill of $900 billion was signed into law on December 27th, 2020.

These are the Best Cities for Gig Delivery Work in the US

Some states seem to be well suited for gig delivery work compared to others according to data from AdvisorSmith. The data examined 376 cities to find the 50 best cities for gig economy delivery workers as well as places where gig workers earn the most on a cost-of-living adjusted basis. This is a timely report as more consumers are using delivery services for many different reasons.

Zoho Invoice Built to Grow With Your Small Business

Getting paid is one of the most important elements of running a small business. Unfortunately, creating invoices and managing payments from customers can be complicated. That’s where Zoho Invoice comes in. Zoho Invoice is an online invoicing and payments tool built for small businesses. But it’s designed to scale with users as they grow as well.

QoQer is Helping Manufacturing Startups Get Off the Ground

Working out a concept for a manufactured product but not sure how to built it? QoQer can help. This startup streamlines the whole manufacturing process. They design, create and ship products for the entrepreneurs who envision them. Small Business Trends contacted spokesman Stephen Burton to find out how this new service helps small businesses launch products.

Zenefits Launches Online Health Insurance Shopping for Small Businesses

As a small business owner, wouldn’t you love to be able to shop, compare, select and administer health, dental and vision benefit plans? Compared to large companies, small businesses pay more – cost per employee – for health insurance. It’s a fact. Companies with fewer than 500 employees pay 18% more than large companies. Zenefits says you can change that.

Image: Depositphotos

This article, “In the News: Latest Jobs Report Deflating for Small Business” was first published on Small Business Trends

January 8, 2021
  • by

Do you know anyone that likes to shop online?

Professional with cellphone and laptops image.

Professional with cellphone and laptops image.

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade.

When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” 

Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

To our credit, I think marketers already knew this. We just had to convince the rest of the organization. 

For the most part,  we marketers have more leeway to choose the best way to reach our audience. And, of course, with that freedom comes responsibility. 

How do we hit the sweet spot of what our audience wants to hear, and what our brand is trying to get across? How do we give them that value that inspires reciprocity?

Here’s how B2B marketers can get closer to their audience in 2021.

#1: Ask the Sales Team

Let’s make 2021 the year we finally ditch the sales v. marketing mentality for good. Tighter alignment between the members of the Revenue Squad can only benefit everyone. 

The sales team has a wealth of insights about your target audience. They’re the ones taking meetings, answering questions, talking one-on-one with members of the buying committee.

In short, sales can tell you where the sticking points are, where more persuasion is needed, and what type of content ultimately sways people toward a purchase. Tight alignment with sales will make your content more relevant to your audience and more useful for your sales team.

#2: Flip the Script on SEO 

Are you still thinking of SEO as, “The way to get search engines to recommend our content?” If so, it’s time to update that mentality. 

The most valuable function of keyword research right now is to determine what humans are searching for and how those queries are worded. It’s all about guiding content creation to match your audience’s demand, from the planning stages through execution.

The best SEO strategy is to create content that genuinely meets — and exceeds — your audience’s needs. If your content doesn’t meet a proven need, no amount of keyword stuffing or H1 tagging will grant it visibility.

Make your keyword research a tool for understanding your audience. What do they want? How are they trying to find it? How can you be the best answer?

[bctt tweet=”“The most valuable function of keyword research right now is to determine what humans are searching for and how those queries are worded.” — Joshua Nite @NiteWrites” username=”toprank”]

#3: Broaden Your Horizons

B2B buyers don’t spend their entire waking lives thinking about work. If we want to know our audiences better, we need to think about the broader context of their lives, too. 

When we see our potential buyers more holistically, we have a much broader canvas for relevant content. We can talk about maintaining work-life balance, the challenges of remote work, even the challenges that working parents face in relating to their children.  

Any topic for content is relevant, provided that 1) Your employees or brand has expertise on it, and 2) It serves to make your audience’s life better in some meaningful way. 

If you’ve been stuck writing “X more reasons you should try our solution” style content, let this broader context inspire you to write more useful, helpful content that takes the whole person into consideration.

#4: Explore Influence

At the heart of it, marketers are trying to earn people’s attention. It makes perfect sense to take lessons from the folks who have already captured that interest — people who are already engaging and serving your target audience.

Tools like Traackr and Buzzsumo can help you determine which voices your audience is listening to. From there, you can see what type of content they’re creating, how they’re capturing interest, and let that inform your own content creation.

And, of course, you can take it to the next level: Co-creating content with these influencers and reaching their audience directly (see our 2020 State of B2B Influencer Marketing report for more).

#5: Above All, Be Useful

When we see our target audience as people, rather than B2B buyers (or a target audience, for that matter), we can begin to practice truly radical empathy. Not just the empathy that lets us walk in someone’s shoes long enough to sell them something, either. 

I mean the type of empathy that leads us to find out how to improve their personal and professional lives, to be genuinely useful, to lift people up because we care about them. Content that sets out with this aim in mind is guaranteed to pull you and your customers closer together.

And, of course, helping people and caring about their success is a great way to earn attention, build relationships, and develop long-standing loyalty to your brand.

[bctt tweet=”“Helping people and caring about their success is a great way to earn attention, build relationships, and develop long-standing loyalty to your brand.” — Joshua Nite @NiteWrites” username=”toprank”] 

In fact, it may be the only way we have left to do all of the above.

Need help creating content that gets you closer to your customers? We’ve got you covered.

The post How B2B Marketers Can Get Closer to Their Customers appeared first on B2B Marketing Blog – TopRank®.

January 8, 2021
  • by

Did you lose your job or business in this pandemic?

Professional with cellphone and laptops image.

Professional with cellphone and laptops image.

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade.

When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” 

Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

To our credit, I think marketers already knew this. We just had to convince the rest of the organization. 

For the most part,  we marketers have more leeway to choose the best way to reach our audience. And, of course, with that freedom comes responsibility. 

How do we hit the sweet spot of what our audience wants to hear, and what our brand is trying to get across? How do we give them that value that inspires reciprocity?

Here’s how B2B marketers can get closer to their audience in 2021.

#1: Ask the Sales Team

Let’s make 2021 the year we finally ditch the sales v. marketing mentality for good. Tighter alignment between the members of the Revenue Squad can only benefit everyone. 

The sales team has a wealth of insights about your target audience. They’re the ones taking meetings, answering questions, talking one-on-one with members of the buying committee.

In short, sales can tell you where the sticking points are, where more persuasion is needed, and what type of content ultimately sways people toward a purchase. Tight alignment with sales will make your content more relevant to your audience and more useful for your sales team.

#2: Flip the Script on SEO 

Are you still thinking of SEO as, “The way to get search engines to recommend our content?” If so, it’s time to update that mentality. 

The most valuable function of keyword research right now is to determine what humans are searching for and how those queries are worded. It’s all about guiding content creation to match your audience’s demand, from the planning stages through execution.

The best SEO strategy is to create content that genuinely meets — and exceeds — your audience’s needs. If your content doesn’t meet a proven need, no amount of keyword stuffing or H1 tagging will grant it visibility.

Make your keyword research a tool for understanding your audience. What do they want? How are they trying to find it? How can you be the best answer?

[bctt tweet=”“The most valuable function of keyword research right now is to determine what humans are searching for and how those queries are worded.” — Joshua Nite @NiteWrites” username=”toprank”]

#3: Broaden Your Horizons

B2B buyers don’t spend their entire waking lives thinking about work. If we want to know our audiences better, we need to think about the broader context of their lives, too. 

When we see our potential buyers more holistically, we have a much broader canvas for relevant content. We can talk about maintaining work-life balance, the challenges of remote work, even the challenges that working parents face in relating to their children.  

Any topic for content is relevant, provided that 1) Your employees or brand has expertise on it, and 2) It serves to make your audience’s life better in some meaningful way. 

If you’ve been stuck writing “X more reasons you should try our solution” style content, let this broader context inspire you to write more useful, helpful content that takes the whole person into consideration.

#4: Explore Influence

At the heart of it, marketers are trying to earn people’s attention. It makes perfect sense to take lessons from the folks who have already captured that interest — people who are already engaging and serving your target audience.

Tools like Traackr and Buzzsumo can help you determine which voices your audience is listening to. From there, you can see what type of content they’re creating, how they’re capturing interest, and let that inform your own content creation.

And, of course, you can take it to the next level: Co-creating content with these influencers and reaching their audience directly (see our 2020 State of B2B Influencer Marketing report for more).

#5: Above All, Be Useful

When we see our target audience as people, rather than B2B buyers (or a target audience, for that matter), we can begin to practice truly radical empathy. Not just the empathy that lets us walk in someone’s shoes long enough to sell them something, either. 

I mean the type of empathy that leads us to find out how to improve their personal and professional lives, to be genuinely useful, to lift people up because we care about them. Content that sets out with this aim in mind is guaranteed to pull you and your customers closer together.

And, of course, helping people and caring about their success is a great way to earn attention, build relationships, and develop long-standing loyalty to your brand.

[bctt tweet=”“Helping people and caring about their success is a great way to earn attention, build relationships, and develop long-standing loyalty to your brand.” — Joshua Nite @NiteWrites” username=”toprank”] 

In fact, it may be the only way we have left to do all of the above.

Need help creating content that gets you closer to your customers? We’ve got you covered.

The post How B2B Marketers Can Get Closer to Their Customers appeared first on B2B Marketing Blog – TopRank®.

January 7, 2021
  • by

Do you need help with marketing material or software?

zoho invoice

Getting paid is one of the most important elements of running a small business. Unfortunately, creating invoices and managing payments from customers can be complicated. That’s where Zoho Invoice comes in.

Zoho Invoice is an online invoicing and payments tool built for small businesses. But it’s designed to scale with users as they grow as well.

The tool has been serving small businesses since 2008, constantly updating with new features through the years. Recently, Zoho announced a series of updates aimed at helping small businesses through a challenging time.

Zoho Invoice Product Expert Harikrishna told Small Business Trends, “We’ve been focused on helping businesses making the transition from traditional to online. We really wanted to get ahead and support our customers, especially small businesses that have been most affected this year.”

Zoho Invoice

The invoicing and payments tool within the Zoho One suite, Zoho Invoice has been downloaded more than 100,000 times. And businesses across more than 160 countries have used it.

The tool is meant to be scalable. Freelancers can use it to send out simple invoices. And businesses can use it to automate various parts of the payments process. It’s popular with everyone from musicians to consultants to retail shops.

Features include invoicing, expense tracking, project billing, and even client communication. Basically everything revolves around the main goal of helping users get paid faster.

Invoicing

Zoho Invoice gives users the ability to customize their invoicing process. There are more than 15 invoice templates available. And you can customize each one further once you get started. Invoices are available for both goods and services. And you can set them up to send one time or to send on a recurring basis.

There are also custom project billing options for those who charge on an hourly or per-project basis. You can set up time sheets or even use timers within the Zoho app and customize the amount charged for time on each specific task.

Zoho also allows you to send estimates and collect payments at various parts of the process. For example, users can get an estimate approved, then send out an invoice for their initial retainer fee. Then they can later go back and collect payment for the rest once the project is complete. There are even options for setting up payment approvals to multiple stakeholders within a company. And of course, you can send these out via various channels like texts, email, or a customer portal so your clients can respond quickly.

Beyond Invoicing

Zoho Invoice users can also take advantage of features for managing expenses and other payments. There are options for tracking both billable and non-billable expenses. For example, you can include materials purchased for a project, mileage used to meet with clients, and even parking meter fees. The app even lets users scan receipts and mark up expenses by a given rate to bill clients accordingly.

Another unique feature is the customer portal. This gives end users all of their billing info, estimates, and statements in one place. They can also access contact info or chat with users right in the app. The whole experience is designed to make things as easy as possible for end users, so those sending invoices and estimates can get responses quickly.

Zoho Invoice Product Expert Sachin Nishil told Small Business Trends, “This lets customers chat directly with you within the portal. So if they have questions or want to discuss something, it simplifies that process for both sides.”

Payments

When it comes to payments, Zoho Invoice also offers plenty of customization. There are both global and local payment modes available. Options include direct deposit, credit and debit cards, cash, check, and various local platforms.

They’ve also added late and partial payment options. So if a client isn’t able to pay everything up front, they can still send what they have. And users can set up reminders or fees for late payments. This is also designed to save companies time on running down clients to collect on those invoices.

Nishil adds, “We often have customers say that the software saved me this many hours that I would have spent reminding customers about payments and doing other very simple tasks.”

Compliance

There are several compliance issues to contend with when it comes to payments and communication with customers. But Zoho Invoice has thought of that too. The tool offers country specific compliance options for businesses that operate in a specific area. And there’s a global edition for those who operate internationally. These are made with compliance standards like ISO 9001 and GDPR in mind.

The self service portal and invoicing options also offer a wide array of languages and currency options to fit the needs of global customers.

New Features

Zoho Invoice is constantly taking input from customers into account. So trends like mobile payments and quickly pivoting to online sales have already made an impact on the platform.

To facilitate easier invoice payments on mobile devices, Zoho recently unveiled QR codes.

Harikrishna says, “The percentage of payments being made on mobile devices is on the rise. So when you send invoices with this option, the end customers can just scan the QR code and pay right through mobile. We’re not even a month in with this feature and many of our customers are already noticing results.”

Zoho also recently added payment links. This feature is designed to help those who want to simplify the invoicing process even more. It may be especially relevant for companies that sell products directly to consumers after pivoting online this year.

Harikrishna adds, “The traditional invoice process is not really designed with the B2C segment in mind. So we made it even simpler so you can simply send a checkout link and only then will the invoice be created. It eliminates the separate process of creating an invoice document so you can get paid faster.”

Other updates include:

  • A chat feature directly in the customer portal
  • Expected revenue and budgeting features for projects
  • Volume based pricing for customers who buy in bulk

The company is also currently working on a few additional features that may become available in the coming months, including:

  • HIPAA compliance
  • Multi-currency support for customers that have to pay from multiple countries
  • Custom modules and widgets within the app

This article, “Zoho Invoice Built to Grow With Your Small Business” was first published on Small Business Trends