September 4, 2020
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best affiliate programs

As a website owner, writer, blogger or social media influencer you work hard creating quality content. Chances are you dream of finding the best ways to make money from your efforts — and that includes the best affiliate programs.

Savvy content creators look for the highest earning opportunities that are relevant to their audience. That way they can earn cash at the same time as they serve their readers, by highlighting products and services they’ve taken the time to investigate and carefully select.

The great news is that even people with small social followings or the owners of small blogs can make money from their content. With affiliate marketing you can literally earn while you sleep — waking up to see a nice juicy commission in your dashboard. Wouldn’t that be wonderful?

The only problem is, there are thousands of affiliate earning opportunities. How do you find the top affiliate programs? That’s where this article can be your guide. We help you focus on choosing the best programs and networks for your needs.

What is an Affiliate Program?

An affiliate program is a program set up by a merchant to pay other parties for each new lead or sale they bring in. The party bringing in the lead or sale is usually a website publisher, content creator or blogger, called an “affiliate.” From the merchant’s standpoint, the model is attractive because the merchant only pays if a defined action occurs leading to increased sales.

Marketing affiliates like this business model because they make money by serving their readers with great suggestions for products and services. And they don’t have to create their own products to sell — they simply insert affiliate links in their content. Creators can focus on content and maintaining good relations with their audience — while the merchant handles sales, invoicing, delivery and customer support process.

Finding the Best Affiliate Programs

With so many programs to choose from, it’s daunting to select a handful to promote. So we’ve curated a list of what we consider the best affiliate programs for entrepreneurs, small business owners, creators and bloggers. We further broke down the list by popular categories that may be attractive to you.

Not every category will be relevant to your audience. Focus on finding the best programs covering offerings your audience cares about. Likewise, you should have a passion for the offerings you are going to promote. If you are not interested in them, then skip over them — because your lack of interest will be obvious.

Last but certainly not least, choose from among the affiliate programs that will pay you more. After all, you’re going to work hard on your content to serve your audience. So you should be paid well.

Best Recurring Commission Affiliate Program

Recurring commission affiliate programs are where you earn repeat commissions from the same sale, over time. For example, let’s say a reader uses your affiliate ID to sign up for a monthly software service at $20.00 per month. You earn a 30% commission initially — or $6.00 (20 x .30 = 6). But in this case, you would also earn 30% or $6.00 every month thereafter as a recurring commission, as long as the reader continues to use that service. In a year, you would make $72.00.

That’s just from one affiliate sale. Imagine over time that you make 100 sales. That would bring you up to $7,200 a year (72 x 100 = 7,200). See the potential? Here are the best recurring revenue affiliate programs:

SEMRush

SEMush’s affiliate program Berush, offers up to 40% in lifetime commission from SEMRUSH subscription sales. This follows a revenue-sharing model where the affiliate promotes SEMrush and gets a commission on every sale made in return. The process takes three simple steps: join BeRush; advertise and start earning commissions. BeRush comes with pre-designed banners, landing pages, links to SEMrush with affiliate’s unique reference ID and SEMrush widgets. Commissions are paid twice a month on the 10th and 25th of each month.

LeadPages

The Leadpages Affiliate Partner Program offers a suite of lead generation tools. With this affiliate program you get 30% monthly commissions for the lifetime of the customer. It also provides a 50% recurring commission on all sales generated, for as long as the referrals remain customers. This also expands to renewals and upgrades of their Leadpages plan.  Leadpages comes with free hosting on a Leadpages domain, more than 200 mobile responsive landing pages templates, text-to-Opt-in comes/ SMS campaigns and much more.

AWeber

Aweber’s affiliate program is an email opt-in marketing tool. Its templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard provides insights on visitors and sales statistics. It comes with newsletters emailing, auto responding, and RSS-to-email converting features as well. This affiliate program give a commission rate of 30% for recurring referral payments.

Ezoic

Wwith Ezoic, an affiliate can earn 3% of a publisher’s total revenue on all traffic they send through Ezoic for the lifetime they use the Ezoic platform. Referrers also receive direct help from Ezoic to support their introduction to new website owners and publishers. The minimum threshold for payment however is $20 and you must have at least one conversion. Conversion takes place when a publisher starts generating revenue through Ezoic’s platform.

GetResponse

GetResponse affiliate program provides marketing automation, landing pages, opt-in forms, webinars, customer relationship management and more. GetResponse offers two programs. An affiliate bounty program offering $100 for every sale referred and affiliate recurring program which pays 33% for every sale referred. The programs also offer free promotional materials including banners, videos and sales copy.

Pabbly

Pabbly offers a commission rate of 30% for recurring sales. Pabbly subscription plans start at $19.00 a month and there is a free version as well. The program gives you two functional dashboards to manage both traders and developers’ campaigns. The merchant dashboard offers affiliate settings, commissions, and click results. While the affiliate dashboard provides information related to subscription, invoice, transaction, profile and affiliate information.

Kajabi

Kajabi affiliate partners can earn a 30% lifetime commission for any new member they sign up that stays active past two years. This comes with special rewards package as you bring in more revenues. Kajabi’s partner dashboard allows users to track your rewards, trailing referrals, earnings and total campaigns.

Unbounce

Unbounce’s Affiliate program provides the opportunity to earn 20% of the recurring revenue for every customer they refer to Unbounce. This landing page platform helps users design converting landing pages for SaaS businesses, e-commerce sites, and agencies. Furthermore, site visitors or social media followers get 20% off their first three months using Unbounce. All these come with support tools that include a Partner coach, a dashboard to track progress, and training and promotional materials.

Teachable

Teachable is an online course platform that allows bloggers and website owners to build their classes to sell to their students. They offer a 30% commission for every signup done within 90 days. Its platform program gives you access to A/B tested funnels containing information about Teachable’s target audience.

ConvertKit

ConvertKit comes with a visual automation builder and can create triggers based on website actions and actions inside of emails. They offer a 30% commission per month. The company does not cut-off the revenue of an affiliate as long as they are active and paying.

Kinsta

Kinsta’s affiliate program starts by paying an initial commission, followed by a recurring 10% monthly payment. They can earn up to $500 initially, depending on the type of plan the referral has purchased. Plans include Starter ($30); Pro ($100), Business ($150) and Enterprise ($500). Support also comes by way of a custom-made affiliate dashboard that allows real-time tracking of subscriptions, analytics and payments.

Best Loan Affiliate Marketing Programs

These are programs that help you become an affiliate marketer for a lending platform and start generating a secondary stream of income. The following is a brief list of the top loan programs in the market that you could consider joining.

BlueVine

BlueVine is an online lender that provides multiple financing products for small-business owners. BlueVine offers invoice factoring, where the company purchases your unpaid invoices at a discount. It allows partners to refer their unqualified or declined deal-flow to BlueVine for invoice financing up to $5 million and lines of credit up to $250,000. For referrals, it provides support and residual commissions.

Credibly Business Loans

Credibly’s Referral Partners send leads to Credibly and receive a commission on the deals that fund. The sales process is handled internally by Credibly’s Customer Success Team and provides reports on which leads have been successfully funded. Businesses are generally funded in fewer than 48 hours from approval. Credibly works with referral partners in various industries and has incentives ranging from straight commissions to bonus miles and others.

SmartBiz

SmartBiz’s marketing partner program is ideal for alternative lenders, financial consultants, accounting firms and small business aggregators. Its dedicated online portal helps an affiliate refer loans as well as track the status of the sale.

Kabbage

As a Kabbage affiliate, you can get $250 for every referred customer who qualifies for the loan, and they get an additional $50 when the referral gets approved. Each small business referred to Kabbage will also receive one $50 gift card once they’re approved by Kabbage. There is no limit to the number of referrals one can make or the amount they can receive. Kabbage’s program is supported by APIs to put the power of growth directly into the hands of small business owners

OnDeck

OnDeck is an online small business lender and offers two types of business loans: short term loans and revolving lines of credit. Payouts are set at 2% for advertising performance campaigns to your audience on your blog, website, newsletter, search landing page.

Fundbox

Fundbox helps each affiliate to integrate its solutions into their platform to send over referrals to them. Affiliate partners can have their customers join Fundbox’s B2B credit and payments network by either integrating it into your workflow or through a referral link. Its partner portal dashboard provides easy status updates on your referrals, commission structure and renewals.

Funding Circle

FundingCircle is a business that allows anybody to lend small amounts of money to businesses in return for interest. It offers partnership opportunities through the landing page where you leverage FundingCircle’s brand API integration.

Fora Financial

As a Fora Financial affiliate partner, you can earn money online through commissions on all new deals and renewals. Additionally, Fora Financial’s account management team will be part of your support team.

Fundera

Fundera is a business funding matchmaker who will match businesses with funders. Any time you refer a small business using their unique affiliate link they get $1,000. However, you have to sign up for the referral program.

LendingClub

LendingClub offers each affiliate the opportunity to drive traffic to LendingClub and get commissions. It will provide commissions from referrals for its loans, investment accounts and auto refinance loans through banners and links.

Best Gaming Affiliate Marketing Programs

For content creators who stream or review games on their site or through YouTube, the following gaming affiliate programs are the best:

Alienware

Alienware is a subsidiary of Dell. The PC gaming company provides sales commissions ranging from 1-6%. The affiliate program provides banners as well as a 90-day cookies. It also helps you earn $71.86 through Earnings Per Click (EPC).

HP

HP is offering influencers to partner with who have audiences that are passionate about gaming, imaging, entertainment, or business technology. Through this program each time a visitor from your site clicks through to the HP online Store and makes a qualifying purchase, you earn a sales commission. Orders are tracked and sales credited to your site through the use of cookie technology.

Microsoft

Microsoft 365 for business Affiliate Program allows an affiliate to start earning money online through commissions on Microsoft 365 referrals. There are no limits on the amount of commission you can earn and comes with a referral window of 30 days.

Playstation

PlayStation Store offers affiliate marketing to earn commissions by referring new customers to PlayStation Store. Through online marketing, an affiliate can earn a commission rate of 5% on all sales generated by their links.

Best Buy

Best Buy offers the opportunity to start earning money by directing visitors to BestBuy.com. Every time your visitors click on Best Buy’s content and make a qualifying purchase, you earn a commission. The program includes all your necessary online marketing offerings like banners, text links, and copy aimed to improve conversion rates.

Gamestop

GameStop is a retailer providing video games, consoles, digital goods, and electronics. Its affiliate program pays a commission rate of 5% on all goods with a 1% commission on select goods. For gaming fanatics, this offers opportunities to earn a commission for click-throughs and purchases on GameStop.

Gamefly

each time a visitor signs up for a free trial and becomes a paying member on Gamefly you can earn commissions. On average commissions are $15 with a $20 commission for those able to refer 500+ sign ups a month. A 5% commission rate is earned for new game consoles as well as further improving affiliate earnings.

Newegg

Newegg helps you earn money when your website or blog refers a customer to them. In addition, when your audience makes a purchase, you earn a commission. Support comes by way of text and banner links, support team, product catalog, RSS feeds and more.

Tiger Direct

Tiger Direct is an online retailer dealing in electronics. It offers up to a 3% commission rate for sales of its products. You can add links to your site and access reports online so you can see how well you’re doing as an affiliate.

Best Web Hosting Affiliate Marketing Programs

Web hosting affiliate programs are one of the most popular categories. Is your audience interested in places to host a blog or website? Do you cater to do-it-yourselfers or developers who need to find hosting? Then web hosting affiliates are worth exploring as they one of the highest commissions.

Bluehost

Bluehost’s affiliate program includes banner ads on your site to drive interested readers to Bluehost’s products. This comes with easy-to-use instructions and widgets, by simply embedding an HTML code you can add banners to your website. Plans start at $2.95 per month with one-time payouts starting at $65 for each qualified web hosting plan purchase. Considered among the highest paying affiliate programs, payments are processed between 45 and 60 days after the sales are made.

Hostgator

Using HostGator’s new signup custom coupon codes and tracking links you can start getting commissions per signup. Hostgator is also another affiliate program with one of the highest payouts. It offers up to $100 per signup, a flexible commission structure, co-branded landing pages and others offers. Payouts are tiered starting from $65 and can go up to $125 for more than 21 sign-ups.

GreenGeeks

GreekGeeks is a web hosting service that has support for WordPress websites, offering reseller and VPS hosting for your websites or applications. Through its partner program, it offers a reward of $50 per sale, placing it among the highest paying affiliate programs. It has a cookie 30 days and the platform will immediately track the sale back to you and generate the equivalent commission.

Flywheel

Through Flywheel’s referral program you can earn 300% of the first month’s payment on any plan up to $500 for every referral. By using Flywheel’s custom referral links to promote Flywheel on your blog, your social media channels or sites get paid per referral. However, if your customers use a promotional code or coupon, payouts will be adjusted accordingly.

Namecheap

By placing a Namecheap affiliate link on your site you can start generating commissions. Namecheap will provide you banners and text links for your referral offers. You can earn revenues for every new customer along with real-time reporting on their earnings.

DreamHost

Dreamhost offers a $120 commission per signup for customers looking for a web hosting service. Referrals can reach up to $200. It offers a variety of ready-to-use banners and tracks URLS to ensure that every person that signs up through your affiliate link is tracked. Its dashboard also helps you track of the high commissions the company pays out.

Best Website Tool Affiliate Marketing Programs

These are affiliate programs that allow you to join programs under categories like web hosting, website builders, VPNs and technology.

Fiverr

Fiverr is great if you are into promotion. It has over 250 categories to promote and include logo design, writing, programming, WordPress and business services. Its Cost Per Action goes of up to $150 and this comes with no referral limit along with lifetime attribution. Another benefit of the Fiverr program is its user-friendly dashboard, as well as the portfolio of creative resources that you can use to promote Fiverr.

Wix

Wix offers unlimited payouts with minimum effort. This site builder has over 100 million users and offers $100 per premium referral. Wix’s support includes links, banners and multi-language landing pages. However, there is a minimum sales target of $ 300 per month.

Constant Contact

Constant Contact offers unlimited commissions through its email marketing platforms. Partners earn $5 for each referral that signs up to free trial and get an additional $105 when referrals pay for a full account.

Squarespace

Affiliate partners can earn payouts for every website or commerce subscription that you drive from a first-time Squarespace customer. They are also eligible to receive commissions as long as their audience is converting.

WordPress.com

WordPress affiliate programs allow partners to promote WordPress.com, Jetpack, and WooCommerce to earn referral rewards. The program was created for WordPress professionals including site and plugin developers, designers, theme creators, and others who are part of the WordPress ecosystem and its associated products. Because the program is only open to a select number of partners, specifically those who can deliver demonstrated new traffic and sign-ups to WordPress.com, Jetpack, and WooCommerce. Partners who have less than $100 in accrued rewards on a consistent basis will be removed from the program.

GoDaddy

GoDaddy offers a 40% commission in addition visitors who click through to GoDaddy from ads are considered referrals as well. If they make a qualified purchase, you can automatically earn a commission. Its cookies last for 45 days and average commissions range from 10-15% per sale. GoDaddy offers over 1,000 affiliate links including banners.

Best eCommerce Affiliate Marketing Programs

Ecommerce platforms have become very popular, and some offer excellent affiliate programs. With many working towards working with affiliates. Here are some examples:

BigCommerce

BigCommerce lets you earn 200% of the customer’s first monthly payment or $1,500 per enterprise customer. Promotions can be made through referral links, pre-made banners, emails and other marketing tools. BigCommerce’s dashboard allows users insights on clicks, trials, sales and commissions. As an affiliate, you can also use it to track earnings, performance and also receive support from a dedicated account manager.

Shopify

The world’s most popular e-commerce website builder boasts of having over 500,000 merchants and a substantial 200% commission on paid stores. When referrals sign up for a Shopify Plus account, they get paid a flat $2,000 bounty payment. Once you are an affiliate, you can get support for your own Shopify store, as well as free Shopify content to use for promotion.

3dcart

3dcart is another eCommerce platform that hosts its own program and offers a 300% commission for paid conversions. It focuses on SEO and provides tools to build, promote, and grow the online store of an affiliate. The affiliate program runs on both the Commission Junction and ShareASale networks, and both offer the same commission and 120-days cookie life.

Volusion

Volusion’s e-commerce solution helps small businesses to create, manage, and expand their online stores. It provides customers with support for domain purchase, web design, cart integration, SEO, and security. It offers commission for clients that you refer to Volusion with back end marketing support. With it, you can earn a 200% one-time commission payment of your client’s monthly hosting plan. visitors who arrive at Volusion through your referral link are yours.

Weebly

Weebly is a website builder with over 45 million users. Its drag and drop interface make it easy to build a quick site. In its affiliate program, it offers a 30% recurring commission for as long as the customer is active, and features a 120-day cookie window. Through its third-party affiliate, ShareASale provides an affiliate with third-party tracking, real-time reporting, and monthly commission checks.

Flippa

Flippa’s makes it possible to make 15% on all and any successful site, store, app or digital property sale referrals. They also have the option to further earn another 15% on all and any site, store, app or digital property listing referrals.

Best Big Box Store Affiliate Programs

Well known big retail websites can be very lucrative because of the value of each sale. Think big screen TVs, electronics, home improvement products and more. One of the biggest challenges with the companies in this category is going to through the product list. We’ve combined them all here under the banner “big box stores.”

Amazon

Through its affiliate program, Amazon provides commissions between 1% and 10%, depending on the category of the product purchased. The most lucrative items to promote are clothes and luxury beauty products, both of which can earn a 10% cut on the price. If visitors end up on Amazon through your link and buys something other than what your content links you get a commission on the shopper’s entire cart. To be a member of Amazon Associates, you must have an active site, blog, app, or YouTube channel

Bloggers, publishers and creators with a qualifying site or mobile app can participate in the Amazon Associates Program. Amazon also has a separate influencer program.

Walmart

Walmart’s Affiliate Program allows participants to earn commission by placing banner ads or text links on their site and referring customers. They can earn money each time a visitor follows a link and then completes a qualifying purchase. Commissions are between 1-4% of the item’s sale amount or $10.00 per item. One of the biggest challenges with the likes of Walmart and the others in this category is going to through the product list.

eBay

Enjoying over one billion listings from a wide range of product categories, eBay’s affiliate program offers high conversion rates and a diverse selection of products.

Through its partner network, it pays out commissions of 50% to 70% of auction fees. This means that for each item sold, eBay gets a cut by charging the seller an auction fee. An affiliate can then earn a percentage of the revenue eBay earns from that purchase, based on the product category. Items such as parts, accessories and fashion often generate good commissions.

Target

Target’s affiliate program allows users to place links via banners, widgets, text links and other tools on websites. In return, visitors are tracked within a 7-day cookie window until they place orders. There are no charges to join the Target affiliate program. The program has four categories for earning commission for affiliates. These include apparel & accessories; home & outdoor living; baby gear & furniture; and health & Beauty. These commissions range from 1% to 8%, depending on the category the sales affiliates

Best Buy

Advertise Best Buy products on your social media, your blog or site, and get a commission from every product sold via your link. Best Buy offers free tools, content, and weekly banner ads to add to your site.

Home Depot

Affiliates who join Home Depot’s affiliate program can start earning revenues on every qualified sale they refer to homedepot.com. They will receive support by way of text links, display banners, project and buyer guides. Commissions include 1% on products, mobile, and buy online pick up in-store orders, 1% on appliances, and 8% on select home decor merchandise.

Lowes

Lowe’s affiliate program is managed by Commission Junction (CJ). To be eligible as an affiliate you have to have a website and be focused on home improvement, construction, design and similar areas. Lowe’s pays 2% in commissions and cookies last for one day.

Costco

You can earn commissions as an affiliate marketer by referring new customers to Costco through Skimlinks and Commission Junky.

Sam’s Club

Sam’s Club offers commissions on sale when visitors click on a SamsClub.com ad from your site and complete a qualifying sale through SamsClub.com. Just like the other big box stores this is a company with a lot of products in its inventory. So there is a great opportunity to earn commissions.

Best Office Supply Affiliate Marketing Programs

Office supply chains in the digital and physical world are highly competitive. One of the ways they stay on top is by using affiliates and their digital presence. Here are the top office supply affiliate programs.

Office Depot

Through the Office Depot affiliate program, you can earn income by placing text links, product links, and graphic banners from OfficeDepot.com directly to your site. Each transaction made through these links from your site earns you a percentage from the transaction of the item. For example, office accessories such as binders commissions are set at 6% while a 4% commission is available for paper, inkjet cartridges and toners.

Staples

With the Staples affiliate program you have a choice thousands of office supplies. By referring your visitors to Staples and having them purchase items you can receive commissions between 1-5% in sales commission.

Quill

Quill’s affiliate program allows influencers to promote Quill products by using links to divert traffic to its site and earn a commission per sale. Through VigLink technology, it automatically monetizes terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time auctions. Quill’s solutions work across sites, apps, and social networks.

Best Furniture Affiliate Marketing Programs

These are paying affiliate programs that feature furniture retailers. They come in handy if you as an influencer or website owner have a strong following in interior design, home furnishing and related topics.

Wayfair

Wayfair affiliates program allows websites and blog owners to promote Wayfair through affiliate links and earn commission on orders from those links. Wayfair offers thousands of items across all major home categories, giving affiliates more choices and opportunities. Affiliates in return get dedicated in-house management, 7% commissions, and a 7-day referral period.

Overstock

Overstock is an online retailer offering commissions with deals on designer brands and home goods. Affiliates can earn 6% on commissions on all items, a 14-day referral period and paid media opportunities. Overstock partners with CJ affiliate for tracking, reporting, and payment for its affiliate partner program.

West Elm

West Elm is a retailer for modern furniture and home decor featuring inspiring designs and colors.  Affiliate marketers can earn 3% commissions of sales through the VigiLink platform.

Houzz

Houzz is a platform for home remodeling and design. Its affiliate program provides commissions of up to 5% per sales, a 30 day cookie duration and a catalogue of 9 million products available for purchase.

Anthropologie

Anthropologie needs affiliates to showcase its ads, banners and links on its site. In return, they receive a 6% commission on net sales, real-time reporting and sales tracking, a 30 day cookie window and other perks.

Best Educational Affiliate Marketing Programs

Help your audience increase their skills and education levels — and earn at the same time. Online courses and remote learning have become tremendously popular during the CVOID-19 pandemic, and are likely to continue long beyond that. Here are course or educational affiliates.

Kajabi

As a Kajabi affiliate marketer, you can receive a 30% recurring commission for any new member you sign up and stays active past their trial period. If you sign up one member who sticks around for two years that means you made around $1,000. Kajabi’s dashboard helps you track clicks, form submissions, conversions and conversion rates.

Coursera

Through its paying affiliate marketing program, this online learning platform offers between 20-45% in commissions with a cookie life of 30 days. Coursera has over 4,000 courses on offer and makes the generous commission worth exploring.

Teachable

Teachable is an online course platform that allows bloggers and website owners to build their classes to sell to their students. They offer a 30% commission for every signup done within 90 days. Its platform program gives you access to A/B tested funnels containing information about Teachable’s target audience.

Udemy

Udemy is probably the skill-learning platform that has the highest number of courses. It boasts of offering 150,000 courses and having 24 million students. It offers a baseline commission of 20% with a 7-day cookie.

Skillshare

Skillshare is another learning platform that provides 29,000 online and video classes. It offers a fixed commission of $7 for every new customer you refer to it with a 30-day cookie life. Each affiliate creates a custom account through Impact Radius that tracks their referrals in real-time.

DIY.org

DIY’s influencer program allows you to earn money by promoting memberships to it creative online community. It hosts courses targeting children, and commissions are given per converted sign-up or for each trial you refer to.

Best Cosmetic and Makeup Affiliate Programs

Do you run a site or blog in the beauty niche? Are you an influencer on social media who often shares makeup tips and product ideas? These cosmetic affiliate programs are for you. These programs are really good for those who have a makeup tutorial or beauty YouTube channel. The category often includes something called influencer programs.

As an influencer, you can tap into your social media following, blog or website to review products or help promote them. By joining an influencer program you use your creativity to create compelling content with advertisers to reach out to your audiences.

Murad

Murad the skincare products for acne, anti-aging, cellulite, age spot treatments has an affiliate program. Website owners can help promote special Murad deals and special promotions. It offers commission on sales of their products starting from 6%.

Jane

Jane is a boutique marketplace featuring women’s fashion, home decor, and children’s clothing. Through the ShareSale affiliate network it provides opportunities for bloggers working in baby products, home goods, clothing and other opportunities to earn revenue. With Jane commissions from new customers are 9% and for returning customers it is set at 8%.

Yves Rocher

Yves Rocher offers a selection of beauty products, including skin and body care. It offers a 15% commission with a 30-day cookie duration.

Scentbird

Scentbird has an n affiliate program for those interested in perfumes. The company helps affiliates earn $14 per sale or subscription generated through your link. This means for just 1 subscription sign up per day affiliates could earn $420 a month. Scentbird has a 45-day cookie and provides text links, product links and banners.

BH Cosmetics

Through BH Cosmetics affiliate program each time you direct a visitor to BHCosmetics.com and they make a purchase within 60 days of their visit, you earn an 8% commission rate on that order. Additional perks include bonuses, personalized creative content for your website and much more.

MAC

Mac is a cosmetics company globally recognized as one off the leading brands in the industry. It offers affiliate marketing opportunities through Skimlinks where websites or blogs owners can send traffic to them using tracked links. Sales that are generated from that link will earn the affiliate a commission rate.

ULTA Beauty

The Ulta affiliate program simply places links, promotional banners and available products on your website to start making commissions. Additional incentive offers include free shipping, exclusive free gifts with qualifying purchases, buy one and get one free promotion, affiliate special offers and more.

Sally Beauty

Sally Beauty’s program will help you earn a commission rate on every transaction referred from your site. As one of the biggest suppliers in the industry, the company has a lot of merchanidise. As a matter of fact, it has more than 6,000 hair, skin, and nail products for customers to choose from.

Best Affiliate Networks

A merchant is the or advertiser and is often the creator of the product or services. While an affiliate network acts as an intermediary between the merchant and the affiliate marketer. They help merchants find affiliate marketers to help them make sales and conduct marketing campaigns. Their job as matchmakers is to help businesses select affiliate marketers which is a good fit or them.

For affiliate marketers they help provide you with a portfolio of companies and products that can meet your niche. Very often affiliate networks work around a specific industry thus offering specialized expertise for businesses. This includes identifying the best influencers, blogs or websites that can best leverage a product or products and services.

Impact Radius

Impact Radius manages a number of affiliate programs, and by joining their marketplace as a media partner you gain access to these advertisers. These include merchants such as Best Buy, Door Dash, Cabela’s, Kohl’s, McAfee, Walmart, Lenovo and Adidas.

Using multi-layered tracking methodologies, it claims to be able to combat cookie blocking and deliver close to 100% tracking accuracy thus yielding 17% in higher revenues on the same traffic.

Commission Junction CJ

Commission Junction (CJ) like other affiliate networks helps affiliates earn commissions by driving traffic and conversion to advertisers through websites or blogs. CJ affiliate offers a pay-per-call solution enabling the promotion of advertisers’ products or services through traceable distribution channels. CJ affiliate clients include Blue Apron, Acer, AT&T Samsung, Dell, Canon and others.

ClickBank

ClickBank is an affiliate network for merchants that affiliates can choose to promote based on the interest of their audience. It offers a product database that helps to navigate and find to promote. ClickBank is one of the biggest brands in this segment and the company has a lot of products. To date, ClickBank has paid more than $4.2 billion in commissions from the sale of its product line.

ShareASale

ShareASale is an affiliate network that houses affiliate programs for more than 4,500 merchants for affiliates to choose from. Some of their clients include Freshbooks, Reebok, Etsy, Weebly and Sally Beauty along with many other products and services to choose from. With the ShareASale dashboard you can sign up to all these merchants, generate links, view your statistics and earn commissions. However, you are required to individually apply to the merchants and get approved by each.

Commission Factory

Commission Factory works with affiliates that have ave a website, blog, mobile app or a social media presence. Affiliates can take advantage of the tools it offers to easily generate revenue through links, banners, click-less tracking, coupon codes and its API. It represents over 600 small and large brands and many items to choose from.

Rakuten

Rakuten is an online store stocking everything from high-end electronics to clothing. Here affiliates can apply to each individual brand they want to promote. The consumer insights it provides measures decisions based on impressions, clicks and other metrics.

Sovrn Commerce (Formerly VigLink)

Sovern’s affiliate program allows food bloggers to draw traffic to its clients’ sites. It works on Cost-Per-Thousand system where an affiliate gets paid for every thousand ads that are viewed. It has over 70,000 merchants and it can automatically route your links to the highest bidder who wants their product or service promoted.

Skimlinks

When signing up on Skimlinks you earn commissions through link referrals. When an affiliate signs up, they are required to simply copy and paste a short line of code into the footer of their site once. Links that you add from merchants that are signed up with the Skimlinks network will then earn you a commission rate when a reader clicks through the affiliate link and makes a purchase.

ShopHer

ShopHer is an affiliate program for women bloggers. This program helps female bloggers earn revenue through referrals to ShopHer’s network members. It provides affiliate links, sponsored posts and customized video female bloggers.

AWin (Affiliate Window)

Awin is another popular affiliate network that gives you access to over 13,000 different merchants. Some of the notable brands carried by AWin include Etsy, AliExpress, HP and Under Armour. They have a user-friendly system and offer twice-monthly payments with small minimum requirements in multiple currencies.

PeerFly.com

PeerFly is hailed as being the fastest-growing affiliate network program in the world. The program is a Cost-Per-Action (CPA) based affiliate ad network which means they are paid for their ads when those who view it complete the desired action. PeerFly has over 2,000 live offers and guarantees top pay-outs. In addition, it offers access to its rewards program and contests as an affiliate.

MaxBounty

MaxBounty is a performance marketing network which connects trusted affiliate marketers with high paying advertisers. For adverts placed on your site, this affiliate marketing program provides monetized rewards on a Cost-Per-Action basis.

Webgains

Webgains allows advertisers and publishing partners to generate additional revenue through its affiliate program. They offer support in terms of training to create content to drive clicks to brands, convert to sales and get paid. They cover industries that include technology, sports performance, lifestyle, travel and leisure, and more.

Pepperjam

Pepperjam allows an affiliate to help run promotions for its clients and earn revenues through commissions. Through its ascend platform it offers advanced tracking, robust reporting and payment flexibility.

Avantlink

AvantLink works with affiliate marketers on CPA and lead marketing. It offers multi-channel analytics and referral tracking for its affiliate marketers. Payouts are made through commissions, bonuses, paid placement earnings and cost-per-click earnings.

Reward Style

With Reward Style your job as an affiliate marketer is to bring new clients from external traffic sources to Reward Style’s network of clients. There are 5,000 retail partners and a higher number of products to choose from. As an influencer, you are required to generate mobile-first content that’s immediately shoppable and even applies on platforms like Instagram and Snapchat.

FlexOffers

Flexoffers provides programs from well-known brands and niche markets alike. As an affiliate marketer you have over 12,000 programs including JCPenney, Hulu, Microsoft, Lego, Gamefly, Lenovo, Nike, L.L. Bean, Xfinity.  With its FlexRev-$hare program, you can refer as many publishers as possible and earn up to 50% of the FlexOffers.com profit.

10 Criteria to Select Affiliate Programs

When selecting an affiliate program to promote on your website or blog, the following factors matter the most:

  • Relevance to your audience: who your audience is will help determine what products and services they will be more willing to purchase or use. For you to get started in affiliate marketing you will need to understand and segment your audience to leverage them for businesses that are looking for promotional partners. This will require an understanding of who your audience is, what products or services might be of interest to them. A large and engaged audience will raise your chances of generating higher revenue.
  • Commission rate: Commissions for market affiliates are often paid on a monthly basis. Some commissions for electronics such as PCs and smartphones can go as low as 1. %. Others offer high commissions and can go up by 200% for specialized services such as loans, health care, or web hosting.
  • Average order value: Average Order Value (AoV) calculates the average dollar amount a customer places on order on a website or mobile application. This helps determine the long term value a customer brings to the business rather than focus on individual purchases. Simply explained it is about the quality of customers you bring rather than the numbers. Customers with high AoV indicate you are driving high volume sales which means you earn more in commissions as well as bonuses and incentives from the advertisers.
  • Cookie length: also known as cookie life it is the amount of time when all actions made by a user, directed by you from your site, are commissioned to you. This is all about referred customers not deciding to move into action quickly. Some businesses offer a week others offer a 90 day period. The longer the cookie length it increases the window where you receive commissions and rewards in the event the customer decides to make the purchase or take action.
  • Recurring commissions: also called lifetime commission it is an offering that pays every month the customer is active with the companies product or service. This is often offered among software companies and membership programs.
  • Dashboard, data, and support: are important for you to measure progress on your promotional efforts. Unless you measure it, it will be difficult to know where you excel and where you need to improve. It is also important to have good and responsive marketing collateral to bring more impact to your marketing efforts. Support also should come in terms of offering incentives and reward packages for good performers to recognize their work and encourage them to do more.
  • Payout threshold: refers to the minimum amount of money you need to make for you to receive payment. Some merchants or networks require a minimum of $100. This is in a bid to encourage more sales as well as avoid transaction and processing costs for small payments.
  • Fair merchants: As an affiliate in marketing you are a promotions partner for the merchant. For your services, you require compensation in terms of commissions and rewards. Some merchants look for ways to avoid paying commissions per sale after the fact and don’t treat their partners fairly. To avoid such conflicts it is important that you as an affiliate make sure to do your due diligence to see if the merchants have a fair paying affiliate program offers.
  • Link generators – An affiliate referral link is used to promote a merchant’s website or products. It has the affiliate’s ID or username appended to the URL so a specific affiliate can be tracked when a visitor or customer visits your website. If the customer successfully completes an action a referral will be generated and the affiliate will be awarded a commission. They can also generate their own referral URL from the merchant by pasting the page URL.
  • Restrictions – Some merchants do not allow an affiliate to use coupon sites or discount pages. This might be because they do not want to have a lot of bargain seekers. Others will not give you commissions if your referrals opt to use discount codes for their product.
  • Discounts – Does the merchant offer discounts, free trials, or special offers to your affiliate? These will do a lot to help speed up conversions as people will automatically take on the impression their risk has been somewhat reduced as a consequence of the offer.

What is the best affiliate program to join?

It’s hard to pick just one “best affiliate program” because it depends on your audience and their interests, as well as your own interest in promoting an offering. Instead of looking for a single best program, make sure what is best for you and get started. The list herein broken down by categories should help you pick the best affiliate marketing solution for your situation.

Image via Shutterstock

This article, “Best Affiliate Programs – And the Highest Paying” was first published on Small Business Trends

September 4, 2020
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best affiliate programs

As a website owner, writer, blogger or social media influencer you work hard creating quality content. Chances are you dream of finding the best ways to make money from your efforts — and that includes the best affiliate programs.

Savvy content creators look for the highest earning opportunities that are relevant to their audience. That way they can earn cash at the same time as they serve their readers, by highlighting products and services they’ve taken the time to investigate and carefully select.

The great news is that even people with small social followings or the owners of small blogs can make money from their content. With affiliate marketing you can literally earn while you sleep — waking up to see a nice juicy commission in your dashboard. Wouldn’t that be wonderful?

The only problem is, there are thousands of affiliate earning opportunities. How do you find the top affiliate programs? That’s where this article can be your guide. We help you focus on choosing the best programs and networks for your needs.

What is an Affiliate Program?

An affiliate program is a program set up by a merchant to pay other parties for each new lead or sale they bring in. The party bringing in the lead or sale is usually a website publisher, content creator or blogger, called an “affiliate.” From the merchant’s standpoint, the model is attractive because the merchant only pays if a defined action occurs leading to increased sales.

Marketing affiliates like this business model because they make money by serving their readers with great suggestions for products and services. And they don’t have to create their own products to sell — they simply insert affiliate links in their content. Creators can focus on content and maintaining good relations with their audience — while the merchant handles sales, invoicing, delivery and customer support process.

Finding the Best Affiliate Programs

With so many programs to choose from, it’s daunting to select a handful to promote. So we’ve curated a list of what we consider the best affiliate programs for entrepreneurs, small business owners, creators and bloggers. We further broke down the list by popular categories that may be attractive to you.

Not every category will be relevant to your audience. Focus on finding the best programs covering offerings your audience cares about. Likewise, you should have a passion for the offerings you are going to promote. If you are not interested in them, then skip over them — because your lack of interest will be obvious.

Last but certainly not least, choose from among the affiliate programs that will pay you more. After all, you’re going to work hard on your content to serve your audience. So you should be paid well.

Best Recurring Commission Affiliate Program

Recurring commission affiliate programs are where you earn repeat commissions from the same sale, over time. For example, let’s say a reader uses your affiliate ID to sign up for a monthly software service at $20.00 per month. You earn a 30% commission initially — or $6.00 (20 x .30 = 6). But in this case, you would also earn 30% or $6.00 every month thereafter as a recurring commission, as long as the reader continues to use that service. In a year, you would make $72.00.

That’s just from one affiliate sale. Imagine over time that you make 100 sales. That would bring you up to $7,200 a year (72 x 100 = 7,200). See the potential? Here are the best recurring revenue affiliate programs:

SEMRush

SEMush’s affiliate program Berush, offers up to 40% in lifetime commission from SEMRUSH subscription sales. This follows a revenue-sharing model where the affiliate promotes SEMrush and gets a commission on every sale made in return. The process takes three simple steps: join BeRush; advertise and start earning commissions. BeRush comes with pre-designed banners, landing pages, links to SEMrush with affiliate’s unique reference ID and SEMrush widgets. Commissions are paid twice a month on the 10th and 25th of each month.

LeadPages

The Leadpages Affiliate Partner Program offers a suite of lead generation tools. With this affiliate program you get 30% monthly commissions for the lifetime of the customer. It also provides a 50% recurring commission on all sales generated, for as long as the referrals remain customers. This also expands to renewals and upgrades of their Leadpages plan.  Leadpages comes with free hosting on a Leadpages domain, more than 200 mobile responsive landing pages templates, text-to-Opt-in comes/ SMS campaigns and much more.

AWeber

Aweber’s affiliate program is an email opt-in marketing tool. Its templates simplify the process for creating visually attractive email marketing campaigns and the reporting dashboard provides insights on visitors and sales statistics. It comes with newsletters emailing, auto responding, and RSS-to-email converting features as well. This affiliate program give a commission rate of 30% for recurring referral payments.

Ezoic

Wwith Ezoic, an affiliate can earn 3% of a publisher’s total revenue on all traffic they send through Ezoic for the lifetime they use the Ezoic platform. Referrers also receive direct help from Ezoic to support their introduction to new website owners and publishers. The minimum threshold for payment however is $20 and you must have at least one conversion. Conversion takes place when a publisher starts generating revenue through Ezoic’s platform.

GetResponse

GetResponse affiliate program provides marketing automation, landing pages, opt-in forms, webinars, customer relationship management and more. GetResponse offers two programs. An affiliate bounty program offering $100 for every sale referred and affiliate recurring program which pays 33% for every sale referred. The programs also offer free promotional materials including banners, videos and sales copy.

Pabbly

Pabbly offers a commission rate of 30% for recurring sales. Pabbly subscription plans start at $19.00 a month and there is a free version as well. The program gives you two functional dashboards to manage both traders and developers’ campaigns. The merchant dashboard offers affiliate settings, commissions, and click results. While the affiliate dashboard provides information related to subscription, invoice, transaction, profile and affiliate information.

Kajabi

Kajabi affiliate partners can earn a 30% lifetime commission for any new member they sign up that stays active past two years. This comes with special rewards package as you bring in more revenues. Kajabi’s partner dashboard allows users to track your rewards, trailing referrals, earnings and total campaigns.

Unbounce

Unbounce’s Affiliate program provides the opportunity to earn 20% of the recurring revenue for every customer they refer to Unbounce. This landing page platform helps users design converting landing pages for SaaS businesses, e-commerce sites, and agencies. Furthermore, site visitors or social media followers get 20% off their first three months using Unbounce. All these come with support tools that include a Partner coach, a dashboard to track progress, and training and promotional materials.

Teachable

Teachable is an online course platform that allows bloggers and website owners to build their classes to sell to their students. They offer a 30% commission for every signup done within 90 days. Its platform program gives you access to A/B tested funnels containing information about Teachable’s target audience.

ConvertKit

ConvertKit comes with a visual automation builder and can create triggers based on website actions and actions inside of emails. They offer a 30% commission per month. The company does not cut-off the revenue of an affiliate as long as they are active and paying.

Kinsta

Kinsta’s affiliate program starts by paying an initial commission, followed by a recurring 10% monthly payment. They can earn up to $500 initially, depending on the type of plan the referral has purchased. Plans include Starter ($30); Pro ($100), Business ($150) and Enterprise ($500). Support also comes by way of a custom-made affiliate dashboard that allows real-time tracking of subscriptions, analytics and payments.

Best Loan Affiliate Marketing Programs

These are programs that help you become an affiliate marketer for a lending platform and start generating a secondary stream of income. The following is a brief list of the top loan programs in the market that you could consider joining.

BlueVine

BlueVine is an online lender that provides multiple financing products for small-business owners. BlueVine offers invoice factoring, where the company purchases your unpaid invoices at a discount. It allows partners to refer their unqualified or declined deal-flow to BlueVine for invoice financing up to $5 million and lines of credit up to $250,000. For referrals, it provides support and residual commissions.

Credibly Business Loans

Credibly’s Referral Partners send leads to Credibly and receive a commission on the deals that fund. The sales process is handled internally by Credibly’s Customer Success Team and provides reports on which leads have been successfully funded. Businesses are generally funded in fewer than 48 hours from approval. Credibly works with referral partners in various industries and has incentives ranging from straight commissions to bonus miles and others.

SmartBiz

SmartBiz’s marketing partner program is ideal for alternative lenders, financial consultants, accounting firms and small business aggregators. Its dedicated online portal helps an affiliate refer loans as well as track the status of the sale.

Kabbage

As a Kabbage affiliate, you can get $250 for every referred customer who qualifies for the loan, and they get an additional $50 when the referral gets approved. Each small business referred to Kabbage will also receive one $50 gift card once they’re approved by Kabbage. There is no limit to the number of referrals one can make or the amount they can receive. Kabbage’s program is supported by APIs to put the power of growth directly into the hands of small business owners

OnDeck

OnDeck is an online small business lender and offers two types of business loans: short term loans and revolving lines of credit. Payouts are set at 2% for advertising performance campaigns to your audience on your blog, website, newsletter, search landing page.

Fundbox

Fundbox helps each affiliate to integrate its solutions into their platform to send over referrals to them. Affiliate partners can have their customers join Fundbox’s B2B credit and payments network by either integrating it into your workflow or through a referral link. Its partner portal dashboard provides easy status updates on your referrals, commission structure and renewals.

Funding Circle

FundingCircle is a business that allows anybody to lend small amounts of money to businesses in return for interest. It offers partnership opportunities through the landing page where you leverage FundingCircle’s brand API integration.

Fora Financial

As a Fora Financial affiliate partner, you can earn money online through commissions on all new deals and renewals. Additionally, Fora Financial’s account management team will be part of your support team.

Fundera

Fundera is a business funding matchmaker who will match businesses with funders. Any time you refer a small business using their unique affiliate link they get $1,000. However, you have to sign up for the referral program.

LendingClub

LendingClub offers each affiliate the opportunity to drive traffic to LendingClub and get commissions. It will provide commissions from referrals for its loans, investment accounts and auto refinance loans through banners and links.

Best Gaming Affiliate Marketing Programs

For content creators who stream or review games on their site or through YouTube, the following gaming affiliate programs are the best:

Alienware

Alienware is a subsidiary of Dell. The PC gaming company provides sales commissions ranging from 1-6%. The affiliate program provides banners as well as a 90-day cookies. It also helps you earn $71.86 through Earnings Per Click (EPC).

HP

HP is offering influencers to partner with who have audiences that are passionate about gaming, imaging, entertainment, or business technology. Through this program each time a visitor from your site clicks through to the HP online Store and makes a qualifying purchase, you earn a sales commission. Orders are tracked and sales credited to your site through the use of cookie technology.

Microsoft

Microsoft 365 for business Affiliate Program allows an affiliate to start earning money online through commissions on Microsoft 365 referrals. There are no limits on the amount of commission you can earn and comes with a referral window of 30 days.

Playstation

PlayStation Store offers affiliate marketing to earn commissions by referring new customers to PlayStation Store. Through online marketing, an affiliate can earn a commission rate of 5% on all sales generated by their links.

Best Buy

Best Buy offers the opportunity to start earning money by directing visitors to BestBuy.com. Every time your visitors click on Best Buy’s content and make a qualifying purchase, you earn a commission. The program includes all your necessary online marketing offerings like banners, text links, and copy aimed to improve conversion rates.

Gamestop

GameStop is a retailer providing video games, consoles, digital goods, and electronics. Its affiliate program pays a commission rate of 5% on all goods with a 1% commission on select goods. For gaming fanatics, this offers opportunities to earn a commission for click-throughs and purchases on GameStop.

Gamefly

each time a visitor signs up for a free trial and becomes a paying member on Gamefly you can earn commissions. On average commissions are $15 with a $20 commission for those able to refer 500+ sign ups a month. A 5% commission rate is earned for new game consoles as well as further improving affiliate earnings.

Newegg

Newegg helps you earn money when your website or blog refers a customer to them. In addition, when your audience makes a purchase, you earn a commission. Support comes by way of text and banner links, support team, product catalog, RSS feeds and more.

Tiger Direct

Tiger Direct is an online retailer dealing in electronics. It offers up to a 3% commission rate for sales of its products. You can add links to your site and access reports online so you can see how well you’re doing as an affiliate.

Best Web Hosting Affiliate Marketing Programs

Web hosting affiliate programs are one of the most popular categories. Is your audience interested in places to host a blog or website? Do you cater to do-it-yourselfers or developers who need to find hosting? Then web hosting affiliates are worth exploring as they one of the highest commissions.

Bluehost

Bluehost’s affiliate program includes banner ads on your site to drive interested readers to Bluehost’s products. This comes with easy-to-use instructions and widgets, by simply embedding an HTML code you can add banners to your website. Plans start at $2.95 per month with one-time payouts starting at $65 for each qualified web hosting plan purchase. Considered among the highest paying affiliate programs, payments are processed between 45 and 60 days after the sales are made.

Hostgator

Using HostGator’s new signup custom coupon codes and tracking links you can start getting commissions per signup. Hostgator is also another affiliate program with one of the highest payouts. It offers up to $100 per signup, a flexible commission structure, co-branded landing pages and others offers. Payouts are tiered starting from $65 and can go up to $125 for more than 21 sign-ups.

GreenGeeks

GreekGeeks is a web hosting service that has support for WordPress websites, offering reseller and VPS hosting for your websites or applications. Through its partner program, it offers a reward of $50 per sale, placing it among the highest paying affiliate programs. It has a cookie 30 days and the platform will immediately track the sale back to you and generate the equivalent commission.

Flywheel

Through Flywheel’s referral program you can earn 300% of the first month’s payment on any plan up to $500 for every referral. By using Flywheel’s custom referral links to promote Flywheel on your blog, your social media channels or sites get paid per referral. However, if your customers use a promotional code or coupon, payouts will be adjusted accordingly.

Namecheap

By placing a Namecheap affiliate link on your site you can start generating commissions. Namecheap will provide you banners and text links for your referral offers. You can earn revenues for every new customer along with real-time reporting on their earnings.

DreamHost

Dreamhost offers a $120 commission per signup for customers looking for a web hosting service. Referrals can reach up to $200. It offers a variety of ready-to-use banners and tracks URLS to ensure that every person that signs up through your affiliate link is tracked. Its dashboard also helps you track of the high commissions the company pays out.

Best Website Tool Affiliate Marketing Programs

These are affiliate programs that allow you to join programs under categories like web hosting, website builders, VPNs and technology.

Fiverr

Fiverr is great if you are into promotion. It has over 250 categories to promote and include logo design, writing, programming, WordPress and business services. Its Cost Per Action goes of up to $150 and this comes with no referral limit along with lifetime attribution. Another benefit of the Fiverr program is its user-friendly dashboard, as well as the portfolio of creative resources that you can use to promote Fiverr.

Wix

Wix offers unlimited payouts with minimum effort. This site builder has over 100 million users and offers $100 per premium referral. Wix’s support includes links, banners and multi-language landing pages. However, there is a minimum sales target of $ 300 per month.

Constant Contact

Constant Contact offers unlimited commissions through its email marketing platforms. Partners earn $5 for each referral that signs up to free trial and get an additional $105 when referrals pay for a full account.

Squarespace

Affiliate partners can earn payouts for every website or commerce subscription that you drive from a first-time Squarespace customer. They are also eligible to receive commissions as long as their audience is converting.

WordPress.com

WordPress affiliate programs allow partners to promote WordPress.com, Jetpack, and WooCommerce to earn referral rewards. The program was created for WordPress professionals including site and plugin developers, designers, theme creators, and others who are part of the WordPress ecosystem and its associated products. Because the program is only open to a select number of partners, specifically those who can deliver demonstrated new traffic and sign-ups to WordPress.com, Jetpack, and WooCommerce. Partners who have less than $100 in accrued rewards on a consistent basis will be removed from the program.

GoDaddy

GoDaddy offers a 40% commission in addition visitors who click through to GoDaddy from ads are considered referrals as well. If they make a qualified purchase, you can automatically earn a commission. Its cookies last for 45 days and average commissions range from 10-15% per sale. GoDaddy offers over 1,000 affiliate links including banners.

Best eCommerce Affiliate Marketing Programs

Ecommerce platforms have become very popular, and some offer excellent affiliate programs. With many working towards working with affiliates. Here are some examples:

BigCommerce

BigCommerce lets you earn 200% of the customer’s first monthly payment or $1,500 per enterprise customer. Promotions can be made through referral links, pre-made banners, emails and other marketing tools. BigCommerce’s dashboard allows users insights on clicks, trials, sales and commissions. As an affiliate, you can also use it to track earnings, performance and also receive support from a dedicated account manager.

Shopify

The world’s most popular e-commerce website builder boasts of having over 500,000 merchants and a substantial 200% commission on paid stores. When referrals sign up for a Shopify Plus account, they get paid a flat $2,000 bounty payment. Once you are an affiliate, you can get support for your own Shopify store, as well as free Shopify content to use for promotion.

3dcart

3dcart is another eCommerce platform that hosts its own program and offers a 300% commission for paid conversions. It focuses on SEO and provides tools to build, promote, and grow the online store of an affiliate. The affiliate program runs on both the Commission Junction and ShareASale networks, and both offer the same commission and 120-days cookie life.

Volusion

Volusion’s e-commerce solution helps small businesses to create, manage, and expand their online stores. It provides customers with support for domain purchase, web design, cart integration, SEO, and security. It offers commission for clients that you refer to Volusion with back end marketing support. With it, you can earn a 200% one-time commission payment of your client’s monthly hosting plan. visitors who arrive at Volusion through your referral link are yours.

Weebly

Weebly is a website builder with over 45 million users. Its drag and drop interface make it easy to build a quick site. In its affiliate program, it offers a 30% recurring commission for as long as the customer is active, and features a 120-day cookie window. Through its third-party affiliate, ShareASale provides an affiliate with third-party tracking, real-time reporting, and monthly commission checks.

Flippa

Flippa’s makes it possible to make 15% on all and any successful site, store, app or digital property sale referrals. They also have the option to further earn another 15% on all and any site, store, app or digital property listing referrals.

Best Big Box Store Affiliate Programs

Well known big retail websites can be very lucrative because of the value of each sale. Think big screen TVs, electronics, home improvement products and more. One of the biggest challenges with the companies in this category is going to through the product list. We’ve combined them all here under the banner “big box stores.”

Amazon

Through its affiliate program, Amazon provides commissions between 1% and 10%, depending on the category of the product purchased. The most lucrative items to promote are clothes and luxury beauty products, both of which can earn a 10% cut on the price. If visitors end up on Amazon through your link and buys something other than what your content links you get a commission on the shopper’s entire cart. To be a member of Amazon Associates, you must have an active site, blog, app, or YouTube channel

Bloggers, publishers and creators with a qualifying site or mobile app can participate in the Amazon Associates Program. Amazon also has a separate influencer program.

Walmart

Walmart’s Affiliate Program allows participants to earn commission by placing banner ads or text links on their site and referring customers. They can earn money each time a visitor follows a link and then completes a qualifying purchase. Commissions are between 1-4% of the item’s sale amount or $10.00 per item. One of the biggest challenges with the likes of Walmart and the others in this category is going to through the product list.

eBay

Enjoying over one billion listings from a wide range of product categories, eBay’s affiliate program offers high conversion rates and a diverse selection of products.

Through its partner network, it pays out commissions of 50% to 70% of auction fees. This means that for each item sold, eBay gets a cut by charging the seller an auction fee. An affiliate can then earn a percentage of the revenue eBay earns from that purchase, based on the product category. Items such as parts, accessories and fashion often generate good commissions.

Target

Target’s affiliate program allows users to place links via banners, widgets, text links and other tools on websites. In return, visitors are tracked within a 7-day cookie window until they place orders. There are no charges to join the Target affiliate program. The program has four categories for earning commission for affiliates. These include apparel & accessories; home & outdoor living; baby gear & furniture; and health & Beauty. These commissions range from 1% to 8%, depending on the category the sales affiliates

Best Buy

Advertise Best Buy products on your social media, your blog or site, and get a commission from every product sold via your link. Best Buy offers free tools, content, and weekly banner ads to add to your site.

Home Depot

Affiliates who join Home Depot’s affiliate program can start earning revenues on every qualified sale they refer to homedepot.com. They will receive support by way of text links, display banners, project and buyer guides. Commissions include 1% on products, mobile, and buy online pick up in-store orders, 1% on appliances, and 8% on select home decor merchandise.

Lowes

Lowe’s affiliate program is managed by Commission Junction (CJ). To be eligible as an affiliate you have to have a website and be focused on home improvement, construction, design and similar areas. Lowe’s pays 2% in commissions and cookies last for one day.

Costco

You can earn commissions as an affiliate marketer by referring new customers to Costco through Skimlinks and Commission Junky.

Sam’s Club

Sam’s Club offers commissions on sale when visitors click on a SamsClub.com ad from your site and complete a qualifying sale through SamsClub.com. Just like the other big box stores this is a company with a lot of products in its inventory. So there is a great opportunity to earn commissions.

Best Office Supply Affiliate Marketing Programs

Office supply chains in the digital and physical world are highly competitive. One of the ways they stay on top is by using affiliates and their digital presence. Here are the top office supply affiliate programs.

Office Depot

Through the Office Depot affiliate program, you can earn income by placing text links, product links, and graphic banners from OfficeDepot.com directly to your site. Each transaction made through these links from your site earns you a percentage from the transaction of the item. For example, office accessories such as binders commissions are set at 6% while a 4% commission is available for paper, inkjet cartridges and toners.

Staples

With the Staples affiliate program you have a choice thousands of office supplies. By referring your visitors to Staples and having them purchase items you can receive commissions between 1-5% in sales commission.

Quill

Quill’s affiliate program allows influencers to promote Quill products by using links to divert traffic to its site and earn a commission per sale. Through VigLink technology, it automatically monetizes terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time auctions. Quill’s solutions work across sites, apps, and social networks.

Best Furniture Affiliate Marketing Programs

These are paying affiliate programs that feature furniture retailers. They come in handy if you as an influencer or website owner have a strong following in interior design, home furnishing and related topics.

Wayfair

Wayfair affiliates program allows websites and blog owners to promote Wayfair through affiliate links and earn commission on orders from those links. Wayfair offers thousands of items across all major home categories, giving affiliates more choices and opportunities. Affiliates in return get dedicated in-house management, 7% commissions, and a 7-day referral period.

Overstock

Overstock is an online retailer offering commissions with deals on designer brands and home goods. Affiliates can earn 6% on commissions on all items, a 14-day referral period and paid media opportunities. Overstock partners with CJ affiliate for tracking, reporting, and payment for its affiliate partner program.

West Elm

West Elm is a retailer for modern furniture and home decor featuring inspiring designs and colors.  Affiliate marketers can earn 3% commissions of sales through the VigiLink platform.

Houzz

Houzz is a platform for home remodeling and design. Its affiliate program provides commissions of up to 5% per sales, a 30 day cookie duration and a catalogue of 9 million products available for purchase.

Anthropologie

Anthropologie needs affiliates to showcase its ads, banners and links on its site. In return, they receive a 6% commission on net sales, real-time reporting and sales tracking, a 30 day cookie window and other perks.

Best Educational Affiliate Marketing Programs

Help your audience increase their skills and education levels — and earn at the same time. Online courses and remote learning have become tremendously popular during the CVOID-19 pandemic, and are likely to continue long beyond that. Here are course or educational affiliates.

Kajabi

As a Kajabi affiliate marketer, you can receive a 30% recurring commission for any new member you sign up and stays active past their trial period. If you sign up one member who sticks around for two years that means you made around $1,000. Kajabi’s dashboard helps you track clicks, form submissions, conversions and conversion rates.

Coursera

Through its paying affiliate marketing program, this online learning platform offers between 20-45% in commissions with a cookie life of 30 days. Coursera has over 4,000 courses on offer and makes the generous commission worth exploring.

Teachable

Teachable is an online course platform that allows bloggers and website owners to build their classes to sell to their students. They offer a 30% commission for every signup done within 90 days. Its platform program gives you access to A/B tested funnels containing information about Teachable’s target audience.

Udemy

Udemy is probably the skill-learning platform that has the highest number of courses. It boasts of offering 150,000 courses and having 24 million students. It offers a baseline commission of 20% with a 7-day cookie.

Skillshare

Skillshare is another learning platform that provides 29,000 online and video classes. It offers a fixed commission of $7 for every new customer you refer to it with a 30-day cookie life. Each affiliate creates a custom account through Impact Radius that tracks their referrals in real-time.

DIY.org

DIY’s influencer program allows you to earn money by promoting memberships to it creative online community. It hosts courses targeting children, and commissions are given per converted sign-up or for each trial you refer to.

Best Cosmetic and Makeup Affiliate Programs

Do you run a site or blog in the beauty niche? Are you an influencer on social media who often shares makeup tips and product ideas? These cosmetic affiliate programs are for you. These programs are really good for those who have a makeup tutorial or beauty YouTube channel. The category often includes something called influencer programs.

As an influencer, you can tap into your social media following, blog or website to review products or help promote them. By joining an influencer program you use your creativity to create compelling content with advertisers to reach out to your audiences.

Murad

Murad the skincare products for acne, anti-aging, cellulite, age spot treatments has an affiliate program. Website owners can help promote special Murad deals and special promotions. It offers commission on sales of their products starting from 6%.

Jane

Jane is a boutique marketplace featuring women’s fashion, home decor, and children’s clothing. Through the ShareSale affiliate network it provides opportunities for bloggers working in baby products, home goods, clothing and other opportunities to earn revenue. With Jane commissions from new customers are 9% and for returning customers it is set at 8%.

Yves Rocher

Yves Rocher offers a selection of beauty products, including skin and body care. It offers a 15% commission with a 30-day cookie duration.

Scentbird

Scentbird has an n affiliate program for those interested in perfumes. The company helps affiliates earn $14 per sale or subscription generated through your link. This means for just 1 subscription sign up per day affiliates could earn $420 a month. Scentbird has a 45-day cookie and provides text links, product links and banners.

BH Cosmetics

Through BH Cosmetics affiliate program each time you direct a visitor to BHCosmetics.com and they make a purchase within 60 days of their visit, you earn an 8% commission rate on that order. Additional perks include bonuses, personalized creative content for your website and much more.

MAC

Mac is a cosmetics company globally recognized as one off the leading brands in the industry. It offers affiliate marketing opportunities through Skimlinks where websites or blogs owners can send traffic to them using tracked links. Sales that are generated from that link will earn the affiliate a commission rate.

ULTA Beauty

The Ulta affiliate program simply places links, promotional banners and available products on your website to start making commissions. Additional incentive offers include free shipping, exclusive free gifts with qualifying purchases, buy one and get one free promotion, affiliate special offers and more.

Sally Beauty

Sally Beauty’s program will help you earn a commission rate on every transaction referred from your site. As one of the biggest suppliers in the industry, the company has a lot of merchanidise. As a matter of fact, it has more than 6,000 hair, skin, and nail products for customers to choose from.

Best Affiliate Networks

A merchant is the or advertiser and is often the creator of the product or services. While an affiliate network acts as an intermediary between the merchant and the affiliate marketer. They help merchants find affiliate marketers to help them make sales and conduct marketing campaigns. Their job as matchmakers is to help businesses select affiliate marketers which is a good fit or them.

For affiliate marketers they help provide you with a portfolio of companies and products that can meet your niche. Very often affiliate networks work around a specific industry thus offering specialized expertise for businesses. This includes identifying the best influencers, blogs or websites that can best leverage a product or products and services.

Impact Radius

Impact Radius manages a number of affiliate programs, and by joining their marketplace as a media partner you gain access to these advertisers. These include merchants such as Best Buy, Door Dash, Cabela’s, Kohl’s, McAfee, Walmart, Lenovo and Adidas.

Using multi-layered tracking methodologies, it claims to be able to combat cookie blocking and deliver close to 100% tracking accuracy thus yielding 17% in higher revenues on the same traffic.

Commission Junction CJ

Commission Junction (CJ) like other affiliate networks helps affiliates earn commissions by driving traffic and conversion to advertisers through websites or blogs. CJ affiliate offers a pay-per-call solution enabling the promotion of advertisers’ products or services through traceable distribution channels. CJ affiliate clients include Blue Apron, Acer, AT&T Samsung, Dell, Canon and others.

ClickBank

ClickBank is an affiliate network for merchants that affiliates can choose to promote based on the interest of their audience. It offers a product database that helps to navigate and find to promote. ClickBank is one of the biggest brands in this segment and the company has a lot of products. To date, ClickBank has paid more than $4.2 billion in commissions from the sale of its product line.

ShareASale

ShareASale is an affiliate network that houses affiliate programs for more than 4,500 merchants for affiliates to choose from. Some of their clients include Freshbooks, Reebok, Etsy, Weebly and Sally Beauty along with many other products and services to choose from. With the ShareASale dashboard you can sign up to all these merchants, generate links, view your statistics and earn commissions. However, you are required to individually apply to the merchants and get approved by each.

Commission Factory

Commission Factory works with affiliates that have ave a website, blog, mobile app or a social media presence. Affiliates can take advantage of the tools it offers to easily generate revenue through links, banners, click-less tracking, coupon codes and its API. It represents over 600 small and large brands and many items to choose from.

Rakuten

Rakuten is an online store stocking everything from high-end electronics to clothing. Here affiliates can apply to each individual brand they want to promote. The consumer insights it provides measures decisions based on impressions, clicks and other metrics.

Sovrn Commerce (Formerly VigLink)

Sovern’s affiliate program allows food bloggers to draw traffic to its clients’ sites. It works on Cost-Per-Thousand system where an affiliate gets paid for every thousand ads that are viewed. It has over 70,000 merchants and it can automatically route your links to the highest bidder who wants their product or service promoted.

Skimlinks

When signing up on Skimlinks you earn commissions through link referrals. When an affiliate signs up, they are required to simply copy and paste a short line of code into the footer of their site once. Links that you add from merchants that are signed up with the Skimlinks network will then earn you a commission rate when a reader clicks through the affiliate link and makes a purchase.

ShopHer

ShopHer is an affiliate program for women bloggers. This program helps female bloggers earn revenue through referrals to ShopHer’s network members. It provides affiliate links, sponsored posts and customized video female bloggers.

AWin (Affiliate Window)

Awin is another popular affiliate network that gives you access to over 13,000 different merchants. Some of the notable brands carried by AWin include Etsy, AliExpress, HP and Under Armour. They have a user-friendly system and offer twice-monthly payments with small minimum requirements in multiple currencies.

PeerFly.com

PeerFly is hailed as being the fastest-growing affiliate network program in the world. The program is a Cost-Per-Action (CPA) based affiliate ad network which means they are paid for their ads when those who view it complete the desired action. PeerFly has over 2,000 live offers and guarantees top pay-outs. In addition, it offers access to its rewards program and contests as an affiliate.

MaxBounty

MaxBounty is a performance marketing network which connects trusted affiliate marketers with high paying advertisers. For adverts placed on your site, this affiliate marketing program provides monetized rewards on a Cost-Per-Action basis.

Webgains

Webgains allows advertisers and publishing partners to generate additional revenue through its affiliate program. They offer support in terms of training to create content to drive clicks to brands, convert to sales and get paid. They cover industries that include technology, sports performance, lifestyle, travel and leisure, and more.

Pepperjam

Pepperjam allows an affiliate to help run promotions for its clients and earn revenues through commissions. Through its ascend platform it offers advanced tracking, robust reporting and payment flexibility.

Avantlink

AvantLink works with affiliate marketers on CPA and lead marketing. It offers multi-channel analytics and referral tracking for its affiliate marketers. Payouts are made through commissions, bonuses, paid placement earnings and cost-per-click earnings.

Reward Style

With Reward Style your job as an affiliate marketer is to bring new clients from external traffic sources to Reward Style’s network of clients. There are 5,000 retail partners and a higher number of products to choose from. As an influencer, you are required to generate mobile-first content that’s immediately shoppable and even applies on platforms like Instagram and Snapchat.

FlexOffers

Flexoffers provides programs from well-known brands and niche markets alike. As an affiliate marketer you have over 12,000 programs including JCPenney, Hulu, Microsoft, Lego, Gamefly, Lenovo, Nike, L.L. Bean, Xfinity.  With its FlexRev-$hare program, you can refer as many publishers as possible and earn up to 50% of the FlexOffers.com profit.

10 Criteria to Select Affiliate Programs

When selecting an affiliate program to promote on your website or blog, the following factors matter the most:

  • Relevance to your audience: who your audience is will help determine what products and services they will be more willing to purchase or use. For you to get started in affiliate marketing you will need to understand and segment your audience to leverage them for businesses that are looking for promotional partners. This will require an understanding of who your audience is, what products or services might be of interest to them. A large and engaged audience will raise your chances of generating higher revenue.
  • Commission rate: Commissions for market affiliates are often paid on a monthly basis. Some commissions for electronics such as PCs and smartphones can go as low as 1. %. Others offer high commissions and can go up by 200% for specialized services such as loans, health care, or web hosting.
  • Average order value: Average Order Value (AoV) calculates the average dollar amount a customer places on order on a website or mobile application. This helps determine the long term value a customer brings to the business rather than focus on individual purchases. Simply explained it is about the quality of customers you bring rather than the numbers. Customers with high AoV indicate you are driving high volume sales which means you earn more in commissions as well as bonuses and incentives from the advertisers.
  • Cookie length: also known as cookie life it is the amount of time when all actions made by a user, directed by you from your site, are commissioned to you. This is all about referred customers not deciding to move into action quickly. Some businesses offer a week others offer a 90 day period. The longer the cookie length it increases the window where you receive commissions and rewards in the event the customer decides to make the purchase or take action.
  • Recurring commissions: also called lifetime commission it is an offering that pays every month the customer is active with the companies product or service. This is often offered among software companies and membership programs.
  • Dashboard, data, and support: are important for you to measure progress on your promotional efforts. Unless you measure it, it will be difficult to know where you excel and where you need to improve. It is also important to have good and responsive marketing collateral to bring more impact to your marketing efforts. Support also should come in terms of offering incentives and reward packages for good performers to recognize their work and encourage them to do more.
  • Payout threshold: refers to the minimum amount of money you need to make for you to receive payment. Some merchants or networks require a minimum of $100. This is in a bid to encourage more sales as well as avoid transaction and processing costs for small payments.
  • Fair merchants: As an affiliate in marketing you are a promotions partner for the merchant. For your services, you require compensation in terms of commissions and rewards. Some merchants look for ways to avoid paying commissions per sale after the fact and don’t treat their partners fairly. To avoid such conflicts it is important that you as an affiliate make sure to do your due diligence to see if the merchants have a fair paying affiliate program offers.
  • Link generators – An affiliate referral link is used to promote a merchant’s website or products. It has the affiliate’s ID or username appended to the URL so a specific affiliate can be tracked when a visitor or customer visits your website. If the customer successfully completes an action a referral will be generated and the affiliate will be awarded a commission. They can also generate their own referral URL from the merchant by pasting the page URL.
  • Restrictions – Some merchants do not allow an affiliate to use coupon sites or discount pages. This might be because they do not want to have a lot of bargain seekers. Others will not give you commissions if your referrals opt to use discount codes for their product.
  • Discounts – Does the merchant offer discounts, free trials, or special offers to your affiliate? These will do a lot to help speed up conversions as people will automatically take on the impression their risk has been somewhat reduced as a consequence of the offer.

What is the best affiliate program to join?

It’s hard to pick just one “best affiliate program” because it depends on your audience and their interests, as well as your own interest in promoting an offering. Instead of looking for a single best program, make sure what is best for you and get started. The list herein broken down by categories should help you pick the best affiliate marketing solution for your situation.

Image via Shutterstock

This article, “Best Affiliate Programs – And the Highest Paying” was first published on Small Business Trends

September 2, 2020
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better k 401k

Wealth management firm Rebalance recently announced the launch of a new 401(k) product called Better K, which offers a personalized approach to retirement planning for small business owners and employees. 

The product is unique in the market due to an investment strategy based on the business owner’s or employees’ personal needs instead of a cookie-cutter approach used by many companies, Rebalance said. Better K provides plan participants with a personalized risk assessment, which it uses to select the optimal retirement portfolio for each participant.

Better K from Rebalance is a 401K Plan Designed for Small Business

One way Better K benefits small businesses is by reducing fees for plan participants and administrators. Traditionally, small businesses with 100 employees or fewer pay significantly higher annual fees for their 401(k) plans than larger employers. 

The fee reduction strategy puts small businesses on an equal footing with larger employers, enabling business owners to offer competitive retirement benefits at an affordable price point. Rebalance also assumes an investment advisor’s role and bears most of the fiduciary responsibilities, reducing a business owner’s liability exposure.

“Small businesses often get punished when it comes to options and fees associated with traditional 401(k) plans,” said Rebalance Managing Director Mitchell Tuchman. “With Better K, small business owners and their employees can reduce their annual 401(k) fees by up to 50%. Not only that, at a time when more employers are getting sued over fiduciary issues related to their 401(k) plan, the added feature of greatly reduced legal risk to the business owner is a huge benefit.”

The company’s experience over the past decade of working with individual investors was the impetus for developing the new product, Tuchman added. 

“Time and time again, clients have come to us with 401(k) plans from previous employers that clearly weren’t developed with their best interest in mind,” he said. “While many companies offer 401(k) plans to their employees, they provide no guidance or investment education. Employees are left to their own devices to select from a laundry list of investment options with no support from a professional financial planner or investment manager.”

Better K was developed by the Rebalance Investment Committee, a group consisting of wealth managers of several successful global investment plans and endowments.

Plan participants can access their accounts 24/7 via a mobile app, website, or telephone support. For more information about Better K by Rebalance, visit their site

READ MORE:

Image: Rebalance

This article, “Better K from Rebalance Is a 401K Plan for Small Business” was first published on Small Business Trends

September 1, 2020
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How easy is it to market online?

LinkedIn Influencer Engagement

LinkedIn Influencer Engagement

With over 700 million community members in 200+ countries and territories, LinkedIn is without question the place for businesses to do business. With 91% of marketing executives using LinkedIn as a content source (SocialPilot) it’s easy to understand why 94% of B2B marketers using LinkedIn to distribute content (CMI). In fact, there’s been a 50% year over year increase in content shared on the LinkedIn platform (LinkedIn).

With many social network options, LinkedIn has proven to be an effective choice for B2B marketers. A study from HubSpot showed that traffic from LinkedIn generates the highest visitor to lead conversion rate, 277% higher than Facebook and Twitter.

While there are robust opportunities to connect with potential customers on LinkedIn, the platform is busier than ever, making it hard to stand out. There are also challenges in terms of reduced organic visibility and the trend towards distrust of sales outreach and what brands publish directly. With so much information, many buyers are suffering what I call Content Attention Deficit.

One of the most promising growth areas within the B2B marketing mix is working with influencers. In our research we found that 77% of marketers say their prospective customers rely on advice from industry experts. and 96% of marketers that engage influencers consider their program to be successful.

Trusted experts that have the attention of customers can help B2B brands attract and engage potential customers in more meaningful ways. But what are the best ways to engage with B2B influencers on LinkedIn? How are B2B brands successfully working with influencers to achieve marketing goals using the LinkedIn platform?

To help B2B marketers think about how they can better engage with influencers on LinkedIn, here are several examples of how TopRank Marketing and a few clients are doing just that:

1. Give the Gift of Recognition to Influencers

Give Gift Recognition Influencers
For small B2B brands and those of any size that do not have relationships with influencers, a good starting point to warm up the influencer community is to recognize them. When you come to a party bearing gifts, it makes an impression and with influencers, it’s no different except instead of a bottle of spirits, you’re giving the gift of recognition.

For our 2020 State of B2B Influencer Marketing Research Report, we followed our own best practices and identified 20 top B2B influencer marketing professionals working for B2B brands and published a list in the report and as a blog post. Sharing that list on LinkedIn while tagging each person along with a small infographic featuring the group provided relevant and credible recognition. The result was tens of thousands of views on LinkedIn, hundreds of reactions and over 50 comments. More importantly, the post helped generate goodwill among those mentioned, inspiring new connections, conversations and engagement opportunities.

2. Grow Credible Awareness of a Brand Solution

Build Credible Awareness with Influencers

Mitel wanted to create awareness, credibility and consideration of their Remote Working Solutions and what better way to do that than by engaging remote work experts in conversations around topics that highlight the issues and solutions so many companies are considering in today’s new normal. A variety of remote work influencers and content formats were used to accomplish program awareness including a livestream video broadcast on LinkedIn. To showcase the topic of remote work with credibility, several paid influencers were engaged to share their expertise along with a Mitel executive on a LinkedIn Live. With an audience of professionals, Linkedin was the perfect place to highlight remote work conversation and in a format that is increasingly important for B2B engagement  – live video.

While there were multiple influencers and content formats involved with this program, the LivesStream on LinkedIn had the highest engagement of all, helping Mitel achieve meaningful their awareness, credibility and consideration goals.

3. Increase Brand Engagement with Authentic Stories

Stories Influencer Engagement

While LinkedIn is the most relevant platform for reaching business decision makers, reaching and connecting with both marketers and sales professionals has become increasingly difficult due to  information overload. LinkedIn also faced this challenge, even on their own platform. 

In order to reach business decision makers in a meaningful way, LinkedIn Marketing and Sales Solutions set out to create a social influencer content campaign characterized by:

  • Increasing engagement and help humanize LinkedIn as a brand by partnering with well respected industry experts to share real-life struggles, stories and obstacles with a focused audience. 
  • Driving new audiences to targeted Showcase Pages via the influencer’s audiences (that were not already following or engaging with the LinkedIn brand).
  • Continuing to nurture and grow relationships with sales and marketing influencers as part of an ongoing influencer program.
  • Engaging the audience in-channel on the LinkedIn platform (versus sending to alternate content elsewhere).

Since much of B2B marketing is more mechanical than meaningful, LinkedIn decided to forego marketing and sales tips content and emphasize stories from respected influencers about experiences they’ve had in their careers. Influencers were asked to share:

  • A defining moment in your career and how it shaped you as a marketer or sales professional.
  • One thing NOT on your LinkedIn profile that people should about you?
  • One rising star in your field that you’d like to recognize? What makes them amazing? 

By making the shift to a combination of professional and personal content, we were able to better engage the audience around their own professional opportunities and provide them a platform to engage directly with people that they respect. 

With the goal to drive authentic engagement, on platform, between LinkedIn and their customers, the reach from influencers’ brand mentions exceeded 54 million and there was a 1,000% increase in post engagements over the previous 12 months. This tactic was also part of an ongoing influencer marketing program that won the ANA B2 Marketing Award. 

While it would be expected that LinkedIn working with a top B2B influencer marketing agency like TopRank Marketing and a premium group of influencers would achieve results like these, the overall story about the opportunity with B2B influencer marketing is a bit different. The State of B2B Influencer Marketing Research Report found that while 12X more marketers who run ongoing influencer engagement efforts are very successful compared to those who run periodic campaigns, only 19% of B2B marketers are running ongoing influencer programs.

4. Improve Reach of a Brand Webinar

LinkedIn Carousel Promotion
Prophix software was looking for more more interesting ways to get the attention of LinkedIn followers of the brand to help promote an upcoming brand webinar about the 2020 CFO Benchmark Report. Since the amount of content being published on LinkedIn has risen 50% year over year, the competition for organic attention has too. Fortunately, LinkedIn offers an opportunity for members or brands to upload vertical PDF files to create a carousel of messages that can tell a story or communicate a series of connected messages very different than what the normal feed can.

For the webinar in question, a key financial industry influencer, Jack McCullough of the CFO Leadership Council was engaged to collaborate on the report highlighted in the webinar and was also featured in the carousel promotion. The same 3rd party credibility effect that helped the report and webinar also provided validation to the LinkedIn post which had over 1,500 organic impressions and referred nearly 200 visitors to the registration page.

5. Connect Brand Executive with Influencers

Brand Executives and Influencers
Research has show that B2B buyers favorably view brands with senior executives that engage on social media. In an effort to connect with customers while also creating relationships with respected industry influencers, the CEO of HRS engages in content creation and sharing on social networks like LinkedIn. In this example, Tobias Ragge posted an article on his LinkedIn profile page featuring a group of travel and tech industry influencers to provide them with recognition in the context of topics important to the HRS brand and customers.

By featuring relevant industry influencers in content from the CEO of the company, HRS was able to inspire meaningful engagement and goodwill with these respected voices as well as to build influence for the CEO as well.

Before you get started with B2B influencer engagement on LinkedIn, it’s essential that you have a documented influencer marketing strategy. For the most successful B2B influencer marketers, our research found that having a documented strategy (68%) is one of the key differentiators over less successful marketers (25%) so it’s a very important step. Here are some basic questions to get you thinking about developing your own B2B influencer marketing plan:

  • Topic – What topic do you want to be influential about?
  • Influencers – Identify, and qualify relevant influencers
  • Collect – Activate influencers for a project or program
  • Co-Create – Collaborate on content: text, audio, video, interactive, live
  • Publish – Will content live on LinkedIn, off or both?
  • Promote – Promote via brand LinkedIn page, influencers, ads
  • Optimize – Monitor tracking URLs, LinkedIn engagement, adjust

Of course if you are looking for assistance in understanding what role influencer marketing can play in your B2B marketing mix, be sure to reach out.

The post 5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn appeared first on Online Marketing Blog – TopRank®.

August 31, 2020
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Did you know you could market your business online at a very low cost?

Professional Label Maker

Do you want to step up labeling in your small business? If yes, then the recent offering from Brother can interest you.

Brother International Corporation recently added the newest member to its CUBE Bluetooth® wireless technology label maker series. Named as P-touch CUBE XP (PT-P910BT), this label maker is designed considering the needs of businesses.

Brother P-touch CUBE XP Label Maker

It comes with pre-designed templates that users can access through Brother’s software applications to make label printing easier.

An Overview

The P-touch CUBE XP is a connected label maker. And it offers high-print resolution up to 1½” (36mm).

The label maker has the following features:

Print High-Quality Label Tapes

WIth P-touch CUBE XP, you can get high-resolution printing for durable, crisp, easy-to-read labels at up to 360 dpi for sharp graphics, texts, and barcodes. What’s more, you can use Brother P-touch TZe laminated label tapes up to ~1½ in. (36mm) wide for durable labeling.

Brother P-touch TZe laminated label tapes come in a wide range of types and colors. So you can easily get labeling to meet your needs.

Simple App Integration

You can easily print labels using either iPrint&Label app or P-touch Design&Print2 app from your smartphone or tablet via Bluetooth. With P-touch Editor, you can create customized templated with various designs.

What’s more, with Brother Software Development Kits (SDK), you can access to label printing within your own app or software.

Easy to Get Started

P-touch CUBE XP is shipped with a ~1.4” (36mm) wide x ~13.1’ (4m) long white laminated starter label tape. So you can start printing labels right out of the box.

It features a 2-year limited warranty along with Brother At Your Side support for the life of the label maker. And P-touch CUBE XP costs $299.99, according to Brother’s US website.

How Small Business can Leverage P-touch CUBE XP

P-touch CUBE XP can help help your small business in many ways.

Following are some organization and identification Ideas:

  • Create and print custom barcodes that can help you efficiently manage and track your business’s assets
  • Handle storage and general labeling tasks easily with a variety of tape sizes and colors
  • Create clear, influential signage labels for office and warehouse areas
  • Prints price tags for your products
  • Create different labels for cables and files for easy identification

In short, you can employ P-touch CUBE XP to handle any organization & identification task.

Jacquie Hunter, Director of Labeling Product Marketing at Brother, said in a prepared statement, “Finding ways for your retail shop, restaurant, or small business to stand out is more important than ever in this evolving business landscape,”

“We developed the P-touch CUBE XP specifically with small and medium business users in mind, and are excited to introduce business and developer audiences to a tool that enhances their brand by bringing another level of professionalism and consistency to their customer,” Jacquie concluded.

About Brother International Corporation

Brother International Corporation is a leading company offering world-class printers, sewing machines, and many other acclaimed business solutions. It is a wholly-owned subsidiary of Brother Industries Ltd. Click here to know more about the company.

Image: brother-usa.com

This article, “Brother Unveils New Professional Label Maker” was first published on Small Business Trends

August 31, 2020
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Are you ready to start your online business now?

Intentional Integrity

When the Penn State “Sandusky” scandal hit the news, I sat down and cried.

During my junior and senior years, I worked for the football office. Paterno was insane about integrity.  If a player didn’t have a 3.0 on Friday night, he didn’t play on Saturday. If a player got in trouble, the team had to clean the stadium after the game. I can go on, but I won’t because Penn State leadership’s lapse in integrity decimated a century’s worth of hard-earned reputation.

“Most companies think they have integrity, until they get exposed by data, skewered by the press, boycotted by customers, dropped by investors, and protested by their own employees. They’ll punish and apologize for transgressions but throw up their hands about how to prevent them — even though they van cost a company everything.” — Robert Chestnut

You Can’t Outsource Integrity

Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution by Robert Chestnut is a brand new book, released in the midst of the COVID-19 pandemic.  And this is a perfect time because corporations and their communications strategies have been disrupted like never before.

According to Chestnut, corporate ethics have been tested sorely, as he notes in an updated chapter on leading with integrity during a crisis.

“Suddenly business leaders had to answer questions on the fly. How to handle layoffs, adapt to customer expectations and shifting government requirements, and to transition entire workforces online?”

This crisis pointed out how important it is to have a culture of integrity.  For example, if one of your values is employee safety, then it’s a lot easier to make decisions about whether to prioritize profitability or employee health benefits.

 

Rob Chestnut’s Relationship With Integrity

The author started his career as an attorney with the U.S. Justice Department.  He was an Assistant US Attorney in Northern Virginia.  As a federal prosecutor he ran the Major Crimes Unit where he prosecuted a wide range of crimes including CIA employee Aldrich Ames who was prosecuted for espionage.

In 1999, Chestnut shifted his career and joined the private sector.  First with eBay where he got involved in fraud detection and prevention.  Then he joined LiveOps, Chegg and most recently, AIrbnb where he grew the legal team from 30 to over 150 and started the “Integrity Belongs Here” program to drive ethics throughout the culture of the company.

It’s Never Too Late for Integrity

In Intentional Integrity, Chestnut strives to show leaders that integrity isn’t a roadblock to getting things done, but a “potential superpower.” The book shows you how you can set the tone and set an example with your words and actions.

When leaders embrace that integrity and responsibility are important elements of your job.

Your employees are a reflection of who you are and what you do.  And when you practice intentional integrity, there’s a ripple that goes throughout your company and into the community.  Being integrity consistently over time, will ultimately build trust and give your organization a long-term advantage.

The 6Cs Process is a Roadmap Toward Intentional Integrity

To infuse integrity into your organization, Chestnut proposes the 6Cs process and this is what the entire book is devoted to.  Each chapter is one step of the 6Cs process.

  1. Chief: If the CEO of the company doesn’t embrace integrity, you can stop there.
  2. Customized Code of Ethics: Assuming your CEO has a level of integrity, your next step is to publish a code of conduct.
  3. Communicating the Code: This means regular and varied types of communication of the code throughout the organization.
  4. Clear Reporting System: Make it easy for employees to report ethical lapses.
  5. Consequences: The integrity code must be enforced.
  6. Constant: The last “C” is about being constant, consistent, pervasive, ubiquitous — yes, everywhere and all the time throughout your organization.

Is There Hope for Integrity?

On the first day of “Business Law” in graduate school, the professor walked in. Plopped his briefcase on the desk and then sat on the desk, with his legs dangling over the edge and asked: “Do you know why we have lawyers?”

The entire class sat in silence.

He waited for a few seconds and then said “We have lawyers because people are no damned good.”

When he said “people are no damned good” he didn’t mean that people were “bad” or “evil”.  What he meant was that people didn’t behave with integrity; they would say one thing and do something else.  They would promise to do something and not do it.  People would say they valued something and then act like they actually value something completely different.

Integrity vs Ethics

In Intentional Integrity, the author combines ethics and integrity into one package. I’m not sure that is entirely fair and accurate.

We understand integrity to mean “honesty”.  But the true foundational meaning of integrity means to be whole and undivided.  In other words, at its core, integrity means that your actions match your values.

I posit that CEOs (especially of large enterprises) have integrity (meaning that their behavior is consistent with their values).  But not all leaders have ethics, which are moral principles that guide behavior.

And this book is written for those CEOs who are committed to having their ethics reflected in their values and those values be clearly communicated throughout their organization — thereby creating INTEGRITY (being whole and undivided).

What’s Odd About This Book

I would say Intentional Integrity is the motherhood and apple pie of leadership books.

But, to be honest, it’s preaching to the choir.  The people who will most enjoy this book are the people who are already running their business with a high level of ethics and integrity,  And these people will get a roadmap toward shifting your values and ethics out of your head and throughout your organization.

In some ways, it’s like Chestnut is writing to those people who may have strayed from the ethical straight and narrow. Maybe it’s people who have started their business with high-minded values, but who have been challenged by the complexities and impossible choices between people and profits.

Ultimately, the message underneath Intentional Integrity is that ethics and integrity count. And that one simple lapse in judgment can decimate the business you’ve worked so hard to build.

Image: amazon.com

This article, “The Road to Intentional Integrity is Paved With Good Intentions” was first published on Small Business Trends

August 30, 2020
  • by

Did you lose your job or business in this pandemic?

2020 August 28 Pubmatic Chart

2020 August 28 Pubmatic Chart

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year
Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts

US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets
B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that 43 percent of U.S. B2B marketers said they plan to reallocate live event spending to content creation. eMarketer

Engagement with sponsored influencer posts doubled during lockdowns
Between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to recently-released report data from Shareablee. Business of Apps

Enterprise CMO Survey: COVID-19’s Impact on Budgets and Tactics
61 percent of enterprise CMOs said they created special customer communication during the pandemic, topping the list of actions taken by large global firms, with 47 percent noting that they deployed customer sentiment tools, while 42 percent developed scenarios for planning purposes, according to recently-released survey data. MarketingProfs

Facebook launches a Shop tab in its app, just like Instagram
Facebook has rolled out a global test of its shopping feature — Facebook Shop — occupying its own new tab in the platform’s app, in a move aligning in-app purchasing features with those already present in its Instagram offering, the social media giant recently announced. The Verge

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web
More digital advertisers who utilize mobile app ad buys are embracing real-time bidding programmatic-like auctions, according to MoPub, in a shift that could affect how marketers allocate spending. Ad Exchanger

2020 August 28 Statistics Image

Email Falls Behind WhatsApp As Customer Request Channel: Study
Small to medium size global businesses have seen rising use of digital communication channels during the pandemic, with use of WhatsApp rising some 76 percent, SMS text by 56 percent, and traditional email 10 percent, according to recently-released survey data of interest to online marketers. MediaPost

Which YouTube TrueView for Action Direct-Response Ads Are Tops So Far in 2020?
Google’s YouTube platform has released an algorithmic list of its top-performing ads that utilize the video giant’s TrueView for Action automated bidding system, YouTube recently announced. Adweek

U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
The largest advertisers and digital media helped overall U.S. advertising spending tally its best month during July since the effects of the pandemic began, as April’s decrease of 35 percent in ad spending had fallen to 14 percent in July — two of several items of interest to digital marketing in newly-released report data. MediaPost

Mobile ad spend jumps 71% amid pandemic recovery
Spending on mobile advertising soared some 71 percent globally during the second quarter compared to 2019, with rates in the U.S. even higher at 77 percent, and a global increase of 8 percent over first-quarter mobile ad spending, according to recently-released study data. Mobile Marketer

ON THE LIGHTER SIDE:

2020 August 28 Marketoonist Comic

A lighthearted look at “business as usual” by Marketoonist Tom Fishburne — Marketoonist

Wendy’s Spices Up Other Brands’ Twitter Profile Pictures — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • SAP — 3 Actionable Insights with… SAP global CMO Alicia Tillman — The Drum
  • Anne Leuman — What’s Trending: Make B2B Content More Memorable — LinkedIn (client)
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — New Horizons

Have you come across your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for reading our weekly B2B marketing industry news, and we hope that you’ll return next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads appeared first on Online Marketing Blog – TopRank®.

August 30, 2020
  • by

How easy is it to market online?

Zoho One

As part of the final Educational Webinar series, Zoho is going to showcase Zoho One and show you how you can use it to optimize your digital presence.

Zoho One for Every Business Need is going to be held on September 23, 2020, from 1- 2 p.m. EDST.

The previous webinars tackled Setting Up Your Website, Establishing Your Brand Story and Elements of Website Design, and Converting Visitors to Leads: Web Forms, CTAs (Call to Actions)

Together these free webinars are intended to provide a basic understanding of getting online. Whether you are trying to create your first eCommerce site or blog, you will know how to get started.

With Zoho One, you can take this knowledge and use the more than 40 applications in the suite to run your online business. This includes applications to grow sales, market your business, do your accounting, communicate with teammates and customers, and much more.

Click the red button and register now to attend Zoho One for Every Business Need.

Register Now



Featured Events, Contests and Awards

Educational Webinar: Establishing Your Brand StoryEducational Webinar: Establishing Your Brand Story
September 2, 2020, Online

Learn how to find, incorporate, and use your brand’s voice throughout your website to increase website traffic, improve customer engagement, and drive brand loyalty.


Educational Webinar: Elements of Website DesignEducational Webinar: Elements of Website Design
September 9, 2020, Online

Join us to learn about fonts, color schemes, and gain a basic understanding of visual hierarchy.


Educational Webinar: Converting Visitors to LeadsEducational Webinar: Converting Visitors to Leads
September 16, 2020, Online

Learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on their site.


Getting Started with Zoho OneGetting Started with Zoho One
September 23, 2020, Online

In this presentation, we will walk through an overview of Zoho One using real case studies from Zoho customers to demonstrate different ways Zoho One can support your business.


Small Business Expo 2020 - PHILADELPHIASmall Business Expo 2020 – PHILADELPHIA
October 28, 2020, Philadelphia, PA

Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts. If you are serious about starting or growing your business, Small Business Expo is a “must attend” event. Small Business Expo is the #1 Business to Business Networking Event for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business.


LinkUpConferenceShowLinkUpConferenceShow
November 12, 2020, Online

LinkUpConferenceShow (LUCS) is a digital networking conference that merges the incredibly dynamic worlds of tech and comedy to provide informative and personalized networking opportunities designed to help executives, entrepreneurs, business leaders and tech professionals grow and scale their businesses. LUCS is the tech conference that combines Silicon Valley insights with New York’s nonstop energy to bring the technology community a totally new virtual experience designed to inspire, engage and entertain.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Zoho

This article, “Zoho One Showcased at Upcoming Webinar” was first published on Small Business Trends

August 29, 2020
  • by

Do you need help with marketing material or software?

Positive First Impression

Customers’ first impression of your brand can make a major impact on whether they choose to buy from you. Making a good first impression requires lots of work. You need to create valuable content on your blog and social media. You need to build a personal brand. And you may even need to learn about new options for starting a business. Check out the tips below from members of the online small business community to help you make a positive impression.

Make a Great First Impression with These Techniques

You only get one chance to make a good first impression on potential customers. So you need to carefully plan what you want customers to take from their initial interaction with your brand. The techniques in this Crowdspring post by Katie Lundin can help your business stand out.

Justify Your Price to Customers

Price is often one of the first things consumers look for when considering your products or services. If you want to charge enough to cover your costs and earn a profit, you need to justify it to customers. Ivana Taylor explains how in this DIY Marketers post.

Make Use of Google “People Cards”

Your personal brand can make a big impact on people’s impression of your business. Many people perform a simple Google search when researching a company or founder. So a new feature called “people cards” may help you make an impression. Learn more in this Search Engine Land post by George Nguyen.

Build a Personal Brand

If you have yet to build much of a brand for yourself online or off, doing so many help your business. In this Biz Epic post, Ivan Widjaya discusses the benefits for building a personal brand.

Use Blogging to Build Your Personal Brand

In fact, blogging is one of the best ways to build a brand for yourself online. For those interested, Rachel Strella of Strella Social Media offers thoughts here. You can see more conversation surrounding the post over on BizSugar.

Get in Front of People on Instagram

Instagram can be an effective way to get new eyes on your brand. Once you’ve created an image that can help you make a positive impression, it’s time to get it out to as many people as possible. Learn more in this Social Media Examiner post by Marly Broudie.

Start Microblogging on Instagram

One of the best ways to make a positive impression once you grab attention on Instagram is through captions. In fact, you can basically use Instagram as a microblog to share useful content. Moss Clement of Moss Media elaborates here. And BizSugar members joined the conversation here.

Learn How Franchising Works

Franchising can be a great way for new entrepreneurs to jump into the business world. But understanding the ins and outs of the business is a must before you get started. Joel Libava of The Franchise King offers some insights here.

Make the Most of Email Marketing

Email is often one of the first methods you use to communicate with customers. If your business is relatively new, the beginner’s guide in this GetResponse post by Irek Klimczak may help.

Launch a Successful Blog

A blog can be a business in and of itself. Or it can be a marketing channel to help you make a good first impression on potential customers. Regardless of your reasons for starting, proper planning is a must. Check out the tips in this Blogging Brute post by Mike Allton for more.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos.com

This article, “10 Tips for Making a Positive First Impression and Building a Strong Brand” was first published on Small Business Trends

August 29, 2020
  • by

Do you need help with marketing material or software?

2020 August 28 Pubmatic Chart

2020 August 28 Pubmatic Chart

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year
Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts

US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets
B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that 43 percent of U.S. B2B marketers said they plan to reallocate live event spending to content creation. eMarketer

Engagement with sponsored influencer posts doubled during lockdowns
Between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to recently-released report data from Shareablee. Business of Apps

Enterprise CMO Survey: COVID-19’s Impact on Budgets and Tactics
61 percent of enterprise CMOs said they created special customer communication during the pandemic, topping the list of actions taken by large global firms, with 47 percent noting that they deployed customer sentiment tools, while 42 percent developed scenarios for planning purposes, according to recently-released survey data. MarketingProfs

Facebook launches a Shop tab in its app, just like Instagram
Facebook has rolled out a global test of its shopping feature — Facebook Shop — occupying its own new tab in the platform’s app, in a move aligning in-app purchasing features with those already present in its Instagram offering, the social media giant recently announced. The Verge

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web
More digital advertisers who utilize mobile app ad buys are embracing real-time bidding programmatic-like auctions, according to MoPub, in a shift that could affect how marketers allocate spending. Ad Exchanger

2020 August 28 Statistics Image

Email Falls Behind WhatsApp As Customer Request Channel: Study
Small to medium size global businesses have seen rising use of digital communication channels during the pandemic, with use of WhatsApp rising some 76 percent, SMS text by 56 percent, and traditional email 10 percent, according to recently-released survey data of interest to online marketers. MediaPost

Which YouTube TrueView for Action Direct-Response Ads Are Tops So Far in 2020?
Google’s YouTube platform has released an algorithmic list of its top-performing ads that utilize the video giant’s TrueView for Action automated bidding system, YouTube recently announced. Adweek

U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
The largest advertisers and digital media helped overall U.S. advertising spending tally its best month during July since the effects of the pandemic began, as April’s decrease of 35 percent in ad spending had fallen to 14 percent in July — two of several items of interest to digital marketing in newly-released report data. MediaPost

Mobile ad spend jumps 71% amid pandemic recovery
Spending on mobile advertising soared some 71 percent globally during the second quarter compared to 2019, with rates in the U.S. even higher at 77 percent, and a global increase of 8 percent over first-quarter mobile ad spending, according to recently-released study data. Mobile Marketer

ON THE LIGHTER SIDE:

2020 August 28 Marketoonist Comic

A lighthearted look at “business as usual” by Marketoonist Tom Fishburne — Marketoonist

Wendy’s Spices Up Other Brands’ Twitter Profile Pictures — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • SAP — 3 Actionable Insights with… SAP global CMO Alicia Tillman — The Drum
  • Anne Leuman — What’s Trending: Make B2B Content More Memorable — LinkedIn (client)
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — New Horizons

Have you come across your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for reading our weekly B2B marketing industry news, and we hope that you’ll return next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads appeared first on Online Marketing Blog – TopRank®.

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