January 7, 2021
  • by

Did you lose your job or business in this pandemic?

Happy businesswoman using multiple devices image.

Happy businesswoman using multiple devices image.

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.

Let’s jump in with our collection of handy tools and platforms to boost your marketing experiences.

1 — Awario

Awario

Awario is a social media and web monitoring tool offering a variety of real-time social listening and analytics features, focused on bringing brands insights about their customers, competitors, and industries.

Awario also hosts an active industry blog, which our CEO and co-founder Lee Odden has mentioned in “Over 50 Top Social Media Marketing Blogs.”

The competitive intelligence and instant social listening feature set Awario offers can also be helpful for B2B influencer marketing, providing insight into whether mentions are positive or not, as well as other functions including global location data, topic clouds, and additional demographic information that can help ward off potential customer care issues.

2 — Descript

Descript

Descript allows marketers to create podcasts, videos, transcripts and more through a collection of powerful collaborative tools, highlighted by the ability to edit audio using text instead of traditional wave-forms.

The collection of utilities Descript has brought together aims to make video editing similar to a video word processor, to speed up development time and increase productivity and efficiency — all areas busy marketers are looking to do better in 2021.

3 — Telegram

Telegram

While more a platform than a tool at heart, by recently courting the half billion user mark, cross-platform, cloud-based instant messaging and video call platform Telegram — noted for its word-of-mouth insight — now represents a wealth of opportunities for marketers looking for new customer engagement sources.

In 2021, marketers will likely see the free service launch its first advertising platform, presenting opportunities via its public one-to-many channels.

4 — Clubhouse

Clubhouse

Audio-based social platform Clubhouse has generated considerable interest for a limited-release service, in part due to Silicon Valley backing that has led to some 600,000 invitation-only users registering to use its pop-up audio chat room features. Active involvement of celebrities on the platform has also played a part, and the app’s recent “Creator Pilot Program” has also increased interest among curious marketers.

Marketers have for the most part cautiously observed Clubhouse, yet 2021 is nearly certain to see more brands — undoubtedly including certain B2B firms — testing the waters at Clubhouse when it becomes publicly available. Some marketers including industry veteran Dennis Yu have shared their initial forays into using Clubhouse, while others such as A. Lee Judge are actively seeking marketing perspectives for embracing the new platform.

Creative professionals in multiple industries are weighing in as well, such as photographers and those in technology.

5 — DATAtab Statistics Calculator

DATAtab

Bringing complex statistical calculation functionality to private and secure web browser sessions is the specialty of DATAtab, a simple and swift tool marketers can use to perform browser-based data analysis without having to send important data to the cloud.

The service forgoes tracking cookies and third party providers, offering more secure handling of sensitive data.

An additional bonus spreadsheet-related tool from Microsoft allows marketers to incorporate certain elements of machine learning into Microsoft Excel data, providing a glimpse of how artificial intelligence (AI) is increasingly being used in various aspects of marketers’ lives.

Get Off The Marketing Assembly Line With Helpful Tools

via GIPHY

We hope you’ve found several new-to-you marketing tools and up-and-coming platforms among those we’ve taken a look at here, and that you’ll find them helpful as you build new campaigns in 2021, and that they’ll also help build your own team’s knowledge.

Need more helpful tools? Here are several articles we’ve written exploring additional tools for B2B marketers:

The post 5 More Handy Tools For 2021’s Busy B2B Marketers appeared first on B2B Marketing Blog – TopRank®.

January 7, 2021
  • by

Did you lose your job or business in this pandemic?

The ADP National Employment Report has some distressing numbers across the board. For small business, it was a loss of 13,000 jobs. And overall, nationally 123,000 jobs were lost for the month of December.

And while the pandemic is in great part responsible for these numbers, this is the first decline since April 2020. This is what Ahu Yildirmaz, vice president and co-head of the ADP Research Institute, said in the press release.

Ahu goes on to say, “As the impact of the pandemic on the labor market intensifies, December posted the first decline since April 2020.” Adding, “The job losses were primarily concentrated in retail and leisure and hospitality.”

December 2020 ADP Small Business Report

Small business employment greatly contributes to the overall job numbers in the U.S., so declines in this segment are worrying. But not all the small business sectors were down. While the goods-producing sector was down by 19,000, the service-providing sector was up by 6,000 jobs.

When it comes to business size very small businesses with 1-19 employees were hit the hardest with -16,000 jobs. On the other hand, those with 20-49 employees faired better by adding 3,000 jobs.

Franchises Also Down

While franchises only lost 5,300 jobs in December, some of the segments did well. Auto parts and dealers were the biggest winners with 9,100 jobs, with real estate at 300, and food retailers at 100 jobs.

On the downside, restaurants lost 6,700 jobs, which is not surprising considering many of the closures and restrictions across the country. Likewise, accommodations was also down with 4,500 lost jobs and business services also came in with 1,300 fewer jobs.

National Employment Report

With a loss of 123,000 jobs in nonfarm private sector employment, the national numbers were grim in December. The one bright spot overall is midsized companies with 50-499 employees, which gained 37,000 jobs.

However, small and large businesses were responsible for losing 160,000 jobs for the month. Segment responsible for job gains are financial activities (2,000 jobs), construction (3,000 jobs), education and health (8,000 jobs), and professional and business (12,000 jobs).

Again, the hardest hit segment is leisure and hospitality with 58,000 job losses and trade, transportation, and utilities losing another 50,000 jobs.

 

Images: ADP

This article, “ADP Report: Small Business Jobs Down 13,000 in December” was first published on Small Business Trends

January 6, 2021
  • by

Did you know you could market your business online at a very low cost?

Happy businesswoman using multiple devices image.

Happy businesswoman using multiple devices image.

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.

Let’s jump in with our collection of handy tools and platforms to boost your marketing experiences.

1 — Awario

Awario

Awario is a social media and web monitoring tool offering a variety of real-time social listening and analytics features, focused on bringing brands insights about their customers, competitors, and industries.

Awario also hosts an active industry blog, which our CEO and co-founder Lee Odden has mentioned in “Over 50 Top Social Media Marketing Blogs.”

The competitive intelligence and instant social listening feature set Awario offers can also be helpful for B2B influencer marketing, providing insight into whether mentions are positive or not, as well as other functions including global location data, topic clouds, and additional demographic information that can help ward off potential customer care issues.

2 — Descript

Descript

Descript allows marketers to create podcasts, videos, transcripts and more through a collection of powerful collaborative tools, highlighted by the ability to edit audio using text instead of traditional wave-forms.

The collection of utilities Descript has brought together aims to make video editing similar to a video word processor, to speed up development time and increase productivity and efficiency — all areas busy marketers are looking to do better in 2021.

3 — Telegram

Telegram

While more a platform than a tool at heart, by recently courting the half billion user mark, cross-platform, cloud-based instant messaging and video call platform Telegram — noted for its word-of-mouth insight — now represents a wealth of opportunities for marketers looking for new customer engagement sources.

In 2021, marketers will likely see the free service launch its first advertising platform, presenting opportunities via its public one-to-many channels.

4 — Clubhouse

Clubhouse

Audio-based social platform Clubhouse has generated considerable interest for a limited-release service, in part due to Silicon Valley backing that has led to some 600,000 invitation-only users registering to use its pop-up audio chat room features. Active involvement of celebrities on the platform has also played a part, and the app’s recent “Creator Pilot Program” has also increased interest among curious marketers.

Marketers have for the most part cautiously observed Clubhouse, yet 2021 is nearly certain to see more brands — undoubtedly including certain B2B firms — testing the waters at Clubhouse when it becomes publicly available. Some marketers including industry veteran Dennis Yu have shared their initial forays into using Clubhouse, while others such as A. Lee Judge are actively seeking marketing perspectives for embracing the new platform.

Creative professionals in multiple industries are weighing in as well, such as photographers and those in technology.

5 — DATAtab Statistics Calculator

DATAtab

Bringing complex statistical calculation functionality to private and secure web browser sessions is the specialty of DATAtab, a simple and swift tool marketers can use to perform browser-based data analysis without having to send important data to the cloud.

The service forgoes tracking cookies and third party providers, offering more secure handling of sensitive data.

An additional bonus spreadsheet-related tool from Microsoft allows marketers to incorporate certain elements of machine learning into Microsoft Excel data, providing a glimpse of how artificial intelligence (AI) is increasingly being used in various aspects of marketers’ lives.

Get Off The Marketing Assembly Line With Helpful Tools

via GIPHY

We hope you’ve found several new-to-you marketing tools and up-and-coming platforms among those we’ve taken a look at here, and that you’ll find them helpful as you build new campaigns in 2021, and that they’ll also help build your own team’s knowledge.

Need more helpful tools? Here are several articles we’ve written exploring additional tools for B2B marketers:

The post 5 More Handy Tools For 2021’s Busy B2B Marketers appeared first on B2B Marketing Blog – TopRank®.

January 6, 2021
  • by

Do you know anyone that likes to shop online?

A smart security camera provides one of the most affordable and effective solutions for protecting your property/assets. Whether it is your home, office, store, or any other location security cameras are a proven solution. By installing these cameras, you provide employees and customers with peace of mind knowing that someone is looking out for their wellbeing.

Another benefit of a security camera is it is a visual deterrent to anyone thinking of engaging in criminal behavior. They also help to monitor activities in an organization by helping collect evidence for decision making regarding infractions within the workplace.

No matter what kind of business you run, there is a smart security camera for your office that will serve your needs. Below are some of our top picks, and their standout features.

Best Smart Security Cameras

 

 Arlo Pro 3 Spotlight Camera

Arlo (VMS4240P) Pro 3 – Wire-Free Security 2 Camera System

Top Pick: The Arlo security camera produces footage in 2K video and HDR at 2560 pixels with infrared night vision and 1600 field of view. A two-way audio feature lets you control the device using Alexa and Google Assistant while also getting mobile notifications on activities. This is a wire-free and weather-resistant security camera weighing just 3.44 pounds.

Additional features include color night vision, the ability to zoom in on objects, a nighttime spotlight to ward off intruders, smart alerts on your smartphone, and 30 days of cloud storage. This battery-powered unit (6-month battery life) comes with a solar panel, dual charging station, and indoor and outdoor cables. The wire-free setup with a magnetic mount makes it easy to install and adjust the camera. You can get a single camera or as many as six as part of this system.

Arlo Pro 3 – Wire-Free Security 2 Camera System | 2K with HDR, Indoor/Outdoor, Color Night Vision, Spotlight, 160° View, 2-Way Audio, Siren | Works with Alexa

Buy on Amazon

 

Firstrend Wireless Security Camera System

Wireless Security Camera System, Firstrend 8CH 1080P Wireless NVR System with 4pcs 1.3MP IP Security Camera

Runner Up: As a real P2P plug and play surveillance system, Firstrend ships the camera and NVR (network video recorder) already paired. This means all you have to do is connect the cameras and NVR, power it up and you are set.

The Firstrend wireless solution is compatible with Android and iOS mobile platforms. After you download the free app you can remote view and playback recordings. The 960P HD bullet cameras have night vision (up to 65 feet) and they are IP66 rated so you can install them indoors or outdoors.

You can add up to 8 cameras and 4TB of HDD storage for the NVR.

Wireless Security Camera System, Firstrend 8CH 1080P Wireless NVR System with 4pcs 1.3MP IP Security Camera with 65ft Night Vision and Easy Remote View,P2P CCTV Camera System(No Hard Drive)

Buy on Amazon

 

Night Owl 5MP Extreme HD 8 Ch 1 TB HDD

Night Owl 5MP Extreme HD 8 Ch 1 TB HDD and 4 x 5MP Cameras C-841-PIR5MPN

Best Value: Night Owl is a recognized brand in the security technology industry manufacturing security DVRs, NVR’s, and cameras. And this allows the company to deliver great value to its customers. One of the best features of Night Owl is it does not charge monthly fees to view or control your cameras over the internet or smartphone. And it also offers 24/7/365 technical support along with instructional videos and support articles online.

When it comes to the cameras, they have dual sensor technology with real-time motion alerts and enhanced night vision. This is a wired system, so you get 24/7 uninterrupted recording with no internet required. However, you can view, access, and playback your security recording from anywhere on your computer, smartphone, or tablet.

Night Owl 5MP Extreme HD 8 Ch 1 TB HDD and 4 x 5MP Cameras C-841-PIR5MPN

Buy on Amazon

 

Blink Wireless HD Security Cameras

All-new Blink Outdoor and Indoor – wireless, HD security cameras

The new Blink Outdoor and Indoor system is created by Amazon. With three outdoor and three indoor smart security cameras, it can cover the office of most small businesses.

In addition to the number of cameras, the system is easy to setup and use. It doesn’t require any wiring or professional installation. And because it works with Alexa, you can use your voice to monitor the cameras with Alexa-enabled devices. Using the Blink app you can see, hear, and speak to anyone in front of the cameras with live view in real-time and two-way radio features. And the cameras are powered with two AA lithium batteries (included) that last for two years.

Blink Outdoor and Indoor – wireless, HD security cameras with two-year battery life and motion detection – 6 camera kit

Buy on Amazon

 

Google Nest Cam Indoor

Google Nest Cam Indoor 3 Pack - Wired Indoor Camera for Home Security

The Google Nest Cam security camera offers a 24/7 live 1920 x 1080 HD video feed. The camera provides a 1300 wide angel vantage point with 8X zoom. Additional features include night vision, built-in speaker and microphone, and you can control it with an app on your phone from anywhere.

The installation process is as easy as following the instructions on the Nest app and connecting your cameras. This waterproof camera is powered by plugging into an electric outlet and it can detect both motion and sound alerts. If it detects anything, it will send you alerts to your phone or email.

There is a free trial of Nest Aware for 30 days. This is a service that lets you experience 10-day video history, intelligent alerts, and Activity Zones.

Google Nest Cam Indoor 3 Pack – Wired Indoor Camera for Home Security – Control with Your Phone and Get Mobile Alerts – Surveillance Camera with 24/7 Live Video and Night Vision

Buy on Amazon

 

Ring Indoor Cam, Compact Plug-In HD Security Camera

Introducing Ring Indoor Cam, Compact Plug-In HD security camera

The Ring brand and system is popular because it is affordable, easy to install and more importantly it does what it says. This offer includes three indoor compact plug-in HD security cameras with two-way talk. You can see, hear, and speak on your smartphone or tablet as well as some Echo devices because it is Alexa enabled.

With the live view, you can check your office anytime through the Ring app. And if you want to record, the Ring Protect Plan allows you to review up to 60 days of recordings. The installation process is as easy as plugging your camera and following the steps in the app to connect to WiFi. And with that, you are now ready to monitor your office.

Ring Indoor Cam, Compact Plug-In HD security camera with two-way talk, White, Works with Alexa – 3-Pack

Buy on Amazon

 

D-Link Indoor WiFi Security Camera

D-Link Indoor WiFi Security Camera

Sometimes a single camera is all you need for your office. The D-Link security camera is a WiFi, 1080P HD solution with two-way audio along with motion detection and night vision. And it also works with Alexa and Google Assistant. So, it ticks all the boxes for what a security camera is supposed to do.

It also provides 24/7 smart alerts with automatic push notifications when it detects sound or motion. And if you want to record there is an option with the mydlink app either with a free and paid cloud recording or a MicroSD.

D-Link Indoor WiFi Security Camera, HD 1080p, Two-Way Audio, Motion Detection & Night Vision, Works with Alexa & Google Assistant

Buy on Amazon

 

Key Features to Look for in a Smart Security Camera for Your Office

 

  • Video quality: The purpose of a security camera is to get the best available image quality. Choppy and pixelated video that don’t provide high-quality images with great details will not cut it. Look for cameras with at least 720 pixels resolution.
  • Viewing angle: Your security camera should offer a wide angel vantage point so it can cover as much ground as possible. You will however need to balance this out. A camera with a narrower field of view will capture less while offering greater detail. While a camera with a wider viewing angle will make the camera appear further away and allow you to see more without having to rotate the camera. Security cameras that you can position or rotate remotely can resolve some of these issues. And If a zoom feature is also available, you can concentrate on a particular spot to investigate in detail.
  • Motion sensors: Motion-sensing capabilities make the camera active only when it senses something moving. Instead of recording 24/7, which can quickly fill up both local and cloud storage, with motion sensing, you can pause recording until something moves within the frame. Depending on the system, you can also receive alerts on your phone or computer when it detects something.
  • Two-way audio: Speakers on a security camera help you to communicate with intruders or visitors when you are not on location. You can also use the feature to notify perpetrators that you have called the police and they better leave.
  • Night vision: Criminal activity typically takes place when the office is mostly abandoned or at night. There is a good selection of security cameras with infra-red LEDs for nighttime recording. These infrared cameras are built with motion detection technology and the infrared lights are only activated if the device senses movement.
  • Subscription: Make sure the system you purchase doesn’t require a subscription service unless you want one. Some systems have a low purchase price but will demand a costly subscription plan. Find out the features the device comes with out of the box and what you have to pay for before you buy.

 

Environment

It is important to note that not all camera systems are the same. You will need to determine where you want to use your security camera, is it for indoor, outdoor, or mixed environment use. Outdoor cameras come with additional features that protect the camera from the elements this includes sunlight, moisture, dust, cold, and other weather-related factors.

 

Storage

One of the key features of a smart security camera is storing the footage it records. You have several options when it comes to storage. Systems can store the footage on pre-installed hard drives for local storage, a Micro SD card, or cloud storage. Local storage and a Micro SD card give you more control because you physically own the recordings. If protecting the privacy of the people you record is an issue, this is the best option.

On the other hand, cloud storage eliminates the need to have a physical drive. And it allows you to access the recording anytime and anywhere. The one drawback with this option is, you don’t have 100% control/ownership. If the server where the footage is stored gets hacked, it can land in the wrong hands. Even though this is unlikely, it is a possibility.

 

Video Technology

Thankfully, security camera technology has come a long way from the early days where you only had grainy videos. Today you have multiple options in terms of security cameras offering high video quality, functionality, and value.

From standard definition to HD and all the way to 4K, your camera won’t miss a thing. And when it comes to accessibility, you can sync your system with your smartphone and monitor what is going from the other side of the world. And as for value, you can create your own surveillance system without a security company. But even the monitoring options are now more affordable than ever.

YOU MIGHT ALSO LIKE:

Images: Amazon

This article, “Best Smart Security Camera for Your Office” was first published on Small Business Trends

January 5, 2021
  • by

Did you lose your job or business in this pandemic?

B2B influencer marketing statistics

B2B influencer marketing statistics
We’ve finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of inspiration I’ve found effective are the insights from industry research. That’s one of the main reasons we conducted the first research survey around B2B influencer marketing.

Having watched the growth of influence in marketing for B2B companies closely over the past 9 years, 2021 represents a significant opportunity for marketers to connect with the trusted voices in their industry to co-create content, inspire meaningful engagement and community, motivate authentic brand advocacy and boost influence of brand executives and subject matter experts as well as the brand itself.

The data for B2B influencer marketing are compelling:

  • 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand
  • 63% of marketers agree that marketing would have better results if it included a B2B influencer marketing program
  • 12X more marketers are very successful who run always-on influencer programs vs. those who do periodic campaigns
  • 60% of marketers who do not implement ongoing influencer marketing programs report not having the right skills in-house or knowledge to execute

But where should you start? Where should you optimize? What are successful B2B marketers doing when it comes influencer marketing? To help answer those questions and more, I’ve pulled out 45 key statistics from the State of B2B Influencer Marketing Research Report:

The B2B Influence Advantage

  • 96% of B2B brands are confident about influencer marketing
  • 90% of B2B companies expect their budget for influencer marketing to increase or stay the same in the next 12 months
  • 77% of marketers say their prospective customers rely on advice from industry experts
  • 84% of B2B marketers work with influencers to create brand awareness
  • 69% of B2B marketers work with influencers to help generate new leads
  • 78% of B2B marketers achieved increased social reach of brand content working with influencers
  • 64% of B2B marketers increased the credibility of brand content working with influencers
  • 53% of B2B marketers increased new leads by working with influencers
  • 34% of B2B marketers increased sales by working with influencers
  • 91% of B2B marketers say relevance of audience is the top criteria for selecting an influencer

“Engaging with influencers provides a myriad of competitive advantages.” Rani Mani, Head of Employee Advocacy at Adobe

See how Monday.com created a marketing advantage working with influencers to drive 1,790% above goal social reach from influencer shares of brand content. Case Study

The Engine of B2B Influence is Always On

  • 60% of B2B marketers who use always-on influencer marketing are very successful vs. 5% of those who use periodic campaigns
  • 34% of B2B marketers engage in always-on influencer marketing programs
  • 25% of B2B marketers engage in intermittent influencer marketing campaigns
  • 75% of marketers using always-one influencer engagement saw an increase in views of brand content
  • 94% of B2B marketers using an always-on approach believe influencer marketing will grow in importance in the next 12 months
  • 89% of B2B marketers using an always-on approach expect their budgets to increase or remain the same in the next 12 months
  • 87% of B2B marketers collaborate on content with influencers
  • 82% of B2B marketers engage influencers to promote brand content
  • 66% of B2B marketers engage influencers to participate in events
  • 58% of B2B marketers work with influencers as brand ambassadors
  • 35% of B2B marketers work with influencers as brand advisors

“B2B brands would be wise to adopt an always-on influencer engagement approach and they look to build true brand advocates.” Garnor Morantes, Group Marketing Manager at LinkedIn

See how LinkedIn approached building a 75 strong influencer community organically with an always-on approach to influencer engagement resulting in nearly 2,000 brand mentions and 84 million in reach. Case Study

B2B Influencer Marketing Integration

  • 90% of B2B marketers integrate influencer marketing with social media marketing
  • 83% of B2B marketers integrate influencer marketing with content marketing
  • 56% of B2B marketers integrate influencer marketing with public relations
  • 50% of B2B marketers integrate influencer marketing with SEO
  • 32% of B2B marketers integrate influencer marketing with ABM
  • 83% of B2B marketers work with influencers to create blog posts
  • 67% of B2B marketers work with influencers to create recorded video
  • 64% of B2B marketers work with influencers to create webinars
  • 59% of B2B marketers work with influencers to create interviews
  • 52% of B2B marketers work with influencers to create podcasts
  • 48% of B2B marketers work with influencers to create live video

“Integrating influencer content is a direct line to building trust and customer confidence.” Ann Handley, Chief Content Officer at MarketingProfs

See how Cherwell Software integrated their influencer marketing with content and social media to achieve a 342% better click through rate on content reaching a relevant audience that was 90% new. Case Study

B2B Influencer Marketing Operations

  • 39% of marketers say their top challenge with influencer marketing is that the process is too manual
  • 25% of less successful B2B marketers use software vs. 50% of the most successful to identify influencers
  • 68% of the most successful influencer marketers have a documented strategy vs. 25% of the least successful marketers
  • 76% of B2B marketers use software to identify influencers
  • 66% of B2B marketers use software to monitor influencer social network activity
  • 64% of B2B marketers use software to qualify influencers
  • 63% of B2B marketers use software to measure and report on influencer campaign results
  • 43% of B2B marketers use software to manage influencer campaigns
  • 41% of B2B marketers use software to manage and nurture influencer relationships

“You need to come up with a strategy, plan of action and a process. All incorporate various tools and techniques and will give you the knowledge and skills to run a successful influencer marketing program.” Ursula Ringham, Global Head of Influencer Marketing at SAP

See how SAP’s influencer driven podcast, Tech Unknown was operationalized for multiple internal and external objectives resulting in a reach of 128 million from influencer shares and a 66% increase in downloads. Case Study

B2B Influencer Marketing Report Preview
Whether you’re just getting started and considering a pilot project or you’re looking to optimize your existing influencer marketing efforts, you can find insights and inspiration from the State of B2B Influencer Marketing Report as well as the Inside B2B Influence interview series featuring top B2B brand marketers from companies like Adobe, Citrix, Dell, IBM, LinkedIn, Onalytica, Oracle, Salesforce, SAP, Sprinklr, Spirion, and Traackr.

The post 45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing appeared first on B2B Marketing Blog – TopRank®.

January 4, 2021
  • by

How easy is it to market online?

Digital Presence

As a small business, if you have not improved your e-commerce and digital presence in this pandemic, your company is probably suffered. What can you do during this unique holiday season to boost your revenue?

On The Small Business Radio Show this week, Mary Ellen Coe, President of Google Customer Solutions discusses the strategies that can lead to online success.

Mary Ellen explains that consumers searches for supporting local businesses during the pandemic has increased 20,000% . This is because the supply chain has been interrupted plus people also want to do something for their local community.

The key, according to Mary Ellen, is to show up and be visible online. Consumers need to know that you are open and what your current hours are. They are now searching to see if your business has safety protocols like contactless payments. During COVID, Mary Ellen says that searches for “curbside pickup” increased 3000%.  A new tool launched by Google has a “link to purchase” in a small business’ Google My Business listing to allow consumers to either buy online or book appointments.

Mary Ellen points out innovations that many small businesses are implementing since consumers want safety and convenience. Restaurants have introduced at home family meal and baking kits for customers. There has also been a lot of changes in delivering health and wellness products online. Small businesses are creating YouTube videos so consumers can still experience their services and products while not at their locations.

In this holiday season, Mary Ellen says that behaviors are changing to ensure health and safety. She cites that 70% of US consumers are planning to shop online; plus they are more than ever open to trying new brands. Small business must have a digital presence to attract these new customers.

In the coming year, Mary Ellen believes that customers will value choice so being able to find your company online and offer contactless delivery methods are critical. Google is offering free personalize resources for small business.

Listen to the entire interview on The Small Business Radio Show.

Image: Mary Ellen

This article, “How Google Helps Improve Your Digital Presence During this Pandemic” was first published on Small Business Trends

January 3, 2021
  • by

Did you know you could market your business online at a very low cost?

Ransomware Attacks

Cybercrime is evolving rapidly thanks to the pace at which technology is improving. Ransomware is one of the most common forms of attack businesses face. Many large businesses have fallen victim to ransomware attacks, and unfortunately, this perpetuates the impression that small and medium-sized companies aren’t on an attacker’s radar. This is not the case.

In October 2019, an IT consulting firm based in Wisconsin paid an undisclosed sum to an attacker who had blocked client access to patient medical records. While just 20% of ransomware victims are small businesses, over 85% of security service providers report that ransomware is one of the most common threats a small business faces. 

To create a plan to protect yourself from a ransomware attack, you need to execute certain steps to make your business resilient. You also need to prepare for the worst-case scenario where you’ll be attacked. 

Let’s first examine what you can do to build resilience.

Preparation

The first step you need to take is to conduct a thorough review of your current security measures. Many small companies install cybersecurity systems and believe that this single solution will protect them. Cybersecurity is a continuous process, not a one-time job. You need to constantly conduct a cyber risk assessment and make sure your software is updated with the latest patches and upgrades.

Small businesses often can’t afford to install enterprise-grade security systems, but there are a few things you can do to overcome this obstacle. First, create a map of your assets and order them by the risk a breach in them poses to your business. If you have an IT department, it’s critical that both business and IT work together to create this map. Relying solely on IT to identify critical business assets might lead to an incomplete picture.

Develop a resilience plan for your most critical assets. A resilience plan includes backup schedules, business continuity plans, and recovery plans. For example, you could backup the data connected to your most critical assets more frequently than you do for others. You should also review the security of your backups and test the possibility of running operations with that data in case your primary systems are compromised.

It’s essential to create an asset risk map for your business because most small businesses respond to every threat in the same manner. A risk to a low criticality asset should not be treated with the same degree of urgency as a threat to a highly critical one. Since cybersecurity is a continuous process, you must devote additional resources to continue monitoring your plans for highly critical assets. 

Disaster Handling and Recovery

While installing top-notch protection is great, you must prepare for the worst and have a recovery plan. The first step to take is to review the guidance from the No More Ransom project. One of the most critical questions to ask yourself is are you willing to pay a ransom to unlock your files?

There’s no guarantee that the keys you receive from the attacker will help you recover your files. The standard advice is to refuse to negotiate with attackers. This is why your backup plans are important. It gives you a stronger negotiating position. Make sure your employees are aware of your official approach to an attack. Your entire organization has to be on the same page during such times. Luckily, small businesses tend to find it easy to communicate official stances to their employees due to there being a small number of them.

Most importantly, do not spare any time in reporting the incident. Ransomware spreads quickly, and the sooner you report an attack, the more it can be contained and resolved. Don’t think reporting a ransomware attack is embarrassing or that you’ll suffer a loss in reputation. Reporting an attack quickly will prove you’re a responsible organization.

An Evolving Threat

There isn’t a single solution to ransomware attacks. Like the rest of cybercrime, it’s an evolving threat that small businesses have to keep pace with. Reviewing your plans and installing best practices is the way forward. The framework you’ve just read will help you do this easily.

Testing your resilience is critical. Run frequent fire drills that simulate an attack. Review the results regularly and make sure your IT team is up to speed on the latest best practices in the industry. If possible, use a continuous monitoring security system that actively scans and simulates threats to your business. 

When training your employees, make sure you focus not just on making them aware of cyber threats but also on changing their behavior. Installing the latest anti-malware solution isn’t of much use if your employees are going to fall for phishing emails. Conduct interactive exercises instead of seminars and create collaborative workshops between technical and business users so that everyone is on the same page regarding cybersecurity.

Image: Depositphotos.com

This article, “How To Protect Your Business From Ransomware Attacks” was first published on Small Business Trends

January 3, 2021
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2021 January 1 MarketingCharts Chart

2021 January 1 MarketingCharts Chart

Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer

Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today

Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch

Google Ads Estimated List Size Now In Audience Manager
Handy list size estimates have been added to Google Ads’ Audience Manager for audience lists of 20K or more, along with other new features, the search giant recently announced. SEO Roundtable

How to Keep Your Team Motivated, Remotely
The Harvard Business Review takes a look at the changing roles of experimenting, adapting, and growing remote team productivity and motivation that have arisen during the pandemic. Harvard Business Review

Google Short Videos Carousel Displays TikTok & Instagram Videos
Google has expanded a test that previously only included YouTube videos within Google mobile search results, now also including videos from both Instagram and TikTok, Google recently revealed. SEO Roundtable

2021 January 1 Statistics Image

SAP-owned Qualtrics files for U.S. IPO
Online survey specialist software firm Qualtrics has filed for an initial public offering (IPO) in the U.S., for up to $100 million, the SAP-owned company recently announced. Reuters

Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
With a new funding round of $8.5 million, creative technology platform Runway — which hosts an app-store-like variety of creative tech — takes aim at a transition into a full-fledged serious creative tool firm. Adweek

Vimeo is becoming a standalone company after booming during the pandemic
IAC/InterActiveCorp plans to spin off its popular Vimeo video streaming service during the second quarter of 2021, after seeing particularly successful user growth during the global health crisis. The Verge

B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs
79 percent of mostly B2B marketers said that video was an important form of video for their organization, an increase from the 71 percent recorded in 2019, according to recently-released survey data of interest to online marketers. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 1 Marketoonist Comic

A lighthearted look at “marketing resolutions” by Marketoonist Tom Fishburne — Marketoonist

The Secret History of the First Microprocessor, the F-14, and Me — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Total Annarchy Newsletter 76: Brand Storytelling Template; My 2 Proven Ways to Increase Open, Click Rates — Total Annarchy

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for this special New Year’s Day edition of our B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO appeared first on B2B Marketing Blog – TopRank®.

January 3, 2021
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business entity webinar

Protecting your personal assets is extremely important when you start a new business. And the business structure you select will determine just how much you will put your personal assets at risk. Titled, What Business Structure is Right for You? CorpNet is going to be holding a webinar on Apr 28, 2021, 02:00 PM Eastern Time, to share some invaluable insights on business entities.

The CEO of CorpNet, Nellie Akalp along with the Founder and CEO of Small Business Trends, Anita Cambell will shed some light on the often confusing subject of business structures. The knowledge you gain from this webinar will protect your personal and business assets as you establish your new venture or change your existing enterprise.

Some of the subjects they will be addressing are:

  • The many benefits of incorporating a business or forming an LLC
  • Why the Sole Proprietorship of Partnership offers no liability protection for business owners
  • Details on the Limited Liability Company (LLC) and why it is so popular among business owners
  • The advantages and disadvantages of the S Corporation vs the LLC and what is best for which types of businesses
  • Insight on the C Corporation and which types of businesses benefit from this entity

 

Click on the register button and put this webinar on your calendar.

Register Now



Featured Events, Contests and Awards

WEBINAR: The Sh*t’s Hit the Fan - NOW WHAT? 99 Recession Proof Tips for Small BusinessWEBINAR: The Sh*t’s Hit the Fan – NOW WHAT? 99 Recession Proof Tips for Small Business
January 14, 2021, Online

The business world as we know it appears to have been turned upside down overnight by Covid-19. Perhaps there has never been another time when the economy has changed so radically so fast. How do you – as a small business owner – navigate this new world? In her new book, Rhonda Abrams, a recognized small business expert, shares specific do-it-now strategies for how your small business can survive – even thrive – in this Covid-19 world.


Women in Cloud Summit 2021Women in Cloud Summit 2021
January 28, 2021, Online

The Women in Cloud Summit is a three-day, life-changing event for women tech entrepreneurs, corporate and community leaders, policymakers, and allies from around the globe. Women are key drivers of economic growth, and the Summit strives to change the industry narrative by creating economic access for women in the cloud economy. Summit attendees will hear from inspirational speakers, connect and communicate with industry leaders and experts, and network with other community members and entrepreneurs. Join us virtually from January 28-30, 2021.


WEBINAR: What Business Structure is Right for You?WEBINAR: What Business Structure is Right for You?
April 28, 2021, Online

Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of CorpNet.com, will share insight on business entities to help guide you to the best decision for your new venture.


WEBINAR: Best State to IncorporateWEBINAR: Best State to Incorporate
July 28, 2021, Online

Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of CorpNet.com, will go in-depth to answer these questions and more in this webinar.


WEBINAR: Steps to Start Your BusinessWEBINAR: Steps to Start Your Business
October 20, 2021, Online

Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of CorpNet.com, will outline the steps necessary to legally start a business and get up and running on the right foot.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: CorpNet

This article, “Learn how to Protect your Assets by Establishing the Right Business Entity” was first published on Small Business Trends

January 2, 2021
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Do you know anyone that likes to shop online?

minimum wage

The increase of minimum wage by 25 states in 2021 is a good news/bad news announcement. While it is great for minimum wage workers, it could be the end of the road for many small businesses.

Some small business owners can well afford to pay their employees the new wages, which are up to $15 per hour in some states. And others will have to either cut their workforce or shut down their business if they can’t run their company with fewer employees.

Finding the balance is key for legislators as they try to give workers a living wage without crippling small businesses in their states.

Minimum Wages Increase in 25 States in 2021 is one of the articles covering issues that affect small businesses in this week’s roundup. As the new year gets going, you can count on Small Business Trends to keep you informed on all things small business.

Small Business News for January 1, 2021

 Here are some of the stories for this week:

Wireless Internet Connecting More Americans to Broadband in 2020

More Americans are using wireless technology to connect to the internet at broadband speeds. However, most home internet connections still rely on buried cables. But moving forward, wireless seems to be the technology service providers and consumers are most excited about. This according to The State of the Internet in 2020 report from HighSpeedInternet.com.

Now is the Time for Local Small Business to Consider Offering Gift Cards

Gift cards have been a great way to bump up your business bottom line for years. Small Business Trends contacted Ray Clopton, CEO of LocalGiftCards.com. We wanted the goods on what SMBs need to know about this important business tool. Clopton started with a brief history. “Gift cards used to be a plastic card with a magnetic stripe like a credit card.

How Women Owned Businesses Can Secure More Government Contracts

We have a real problem in the U.S. around supplier diversity with a significant gap with how much is spent on women-owned businesses.

10 New Years Resolutions to Consider for Your Small Business in 2021

Small businesses have to constantly grow and change to keep up with the market. The new year is an opportunity to evaluate where you’ve been and create goals. Members of the online small business community have tons of ideas for improving in the new year. If you don’t currently have a 2021 resolution for your business, here are some options.

3 Ways To Better Optimize Your Ecommerce Website

When your business operates using an ecommerce website, your main goal should be to have your website encourage anyone who visits to make a purchase and then make it as easy as possible for interested parties to complete their transactions. Sadly, not every online business knows the best ways to do this.

5 Simple Tips to Use Video Reviews to Grow Your Business

Testimonials and reviews are essential to driving sales online now. This is because, over the past few years, most people have faced scams and fake news stories that have made them suspicious. Adding simple reviews can increase sales, as 63% of customers are more likely to purchase from a site that has reviews.

Image: Depositphotos.com

This article, “In the News: In 2021 at Least 25 States Will Increase their Minimum Wage” was first published on Small Business Trends