November 5, 2020
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Are you ready to start your online business now?

Small Business Hiring

Small business hiring in October has seen some moderation from the previous month, declining by 0.13% nationally to 94.32 according to an index report by Paychex and IHS Markit. October’s figures show a 3.89 decline from the same period last year. 

Since its initial drop in April, the national index has seen an average monthly growth of 0.06% decrease during the past two quarters.  

The Small Business Jobs Index also dipped again in October, coinciding with the recent surge in COVID-19 cases. While hourly earnings growth stood at 2.88% in October, weekly hours worked remained positive, up 0.38 percent from last year.

Small Business Hiring in October Moderates Slightly

Other findings from the report include :

  • The South remains the top-ranked region for small business hiring. It has improved its pace of job growth for the second month in a row. Florida and Texas, the top two states for small business employment growth, both increased again in October and are the only states with indexes above 96.
  • California declined most among states in October, 0.56 percent, and is now equal to New York (92.65) and above only Washington (91.20).
  • In terms of wages, states in the NorthEast, New Jersey, Massachusetts, and Pennsylvania lead hourly earnings growth. They are the only states above four percent. 
  • New York’s year-over-year weekly hours worked growth remains above one percent in October.
  • Construction (97.77) continues to lead in hiring with financial services (97.12) coming in a close second. At the other end of the index, the leisure and hospitality (82.22) sector performed the least compared to other sectors.

The Small Business Jobs Index

The Index monitors performance in two areas: employment numbers and wages across the US. It provides insights into economic trends at the national, regional and local levels. The data comes from among 20 of the largest US states and seven major industries.

October’s figures come at the seven months mark since the CARES Act was passed. A recent survey of small business owners by Paychex indicates 44% of businesses support a second round of Paycheck Protection Program (PPP) loans.

Image: paychex.com

This article, “Small Business Hiring Moderates in October” was first published on Small Business Trends

November 4, 2020
  • by

Did you lose your job or business in this pandemic?

Woman With Illuminated Fingertips Image

Woman With Illuminated Fingertips Image

MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight.

This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of “25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during #MPB2B.

Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond.

10 Must-See Sessions at MarketingProfs B2B Forum 2020

1 — Influencer Love Affair: Dating With an Eye Towards Long-Term Commitment, Not One-Night Stands

Speaker: Rani Mani, Head of Global Employee Advocacy, Adobe*Rani Mani

Time: Wednesday, November 4 — 11:50 a.m. Eastern

Rani will take a close look at the numerous advantages of long-term commitment in the would of B2B influencer marketing, and “why you need to stop using influencers as just billboards and mouthpieces, and instead tap into their unique skills and talents,” along with sharing what it takes to build passionate and enduring influencer relationships.

Learn more from Rani in her interview with our CEO Lee Odden, “B2B Influencer Marketing Interview: Rani Mani, Adobe,” and in “20 B2B Influencer Marketing Pros to Follow from Top Brands.”

2 — How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons from the Past 8 Months

Speaker: Ann Handley, Chief Content Officer, MarketingProfs Ann-Handley

Time: Wednesday, November 4 — 1:00 p.m. Eastern

Ann will examine the elements that B2B marketers can combine to create memorable and successful newsletters, including proven tips and examples that specifically focus on how the pandemic has affected email newsletter marketing.

“Come to this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have,” Ann notes

Learn more from Ann in her interview with Lee, “B2B Marketing Spotlight: Ann Handley on Being a ‘Badaxe’ Marketer.”

3 — YouTube for B2B? Your Secret Weapon for Awareness and Demand

Speaker: Tim Matthews, CMO, HackerOneTim Matthews

Time: Thursday, November 5  — 11:45 a.m. Eastern

Join Tim for an insightful look at the power of YouTube in B2B marketing including its strength reaching target buyers, increasing awareness, along with setting demand generation targets — plus a look at the platform’s unique SEO challenges and opportunities.

“Most B2B CMOs know YouTube is the #2 search engine behind Google. Yet most phone it in when it comes to treating their YouTube channel as a serious marketing channel. That’s a mistake,” Tim suggests.

4 — How to Create Truly Memorable Content According to Neuroscience

Speaker: Joe Lazauskas, Head of Marketing, ContentlyJoe Lazauskas

Time: Thursday, November 5  — 12:20 p.m. Eastern

Joe will use neuroscience as a lens for more clearly seeing what it takes for B2B marketers to create memorable and engaging content, with an examination of Steady State Topography (SST) and the new science of “branding moments.”

He’ll also share a proprietary study and other B2B marketing insight surrounding the creation of truly memorable content.

5 — New Research: How to be Successful With Influencer Marketing

Speaker: Lee Odden, CEO, TopRank MarketingLeeOdden

Time: Thursday, November 5  — 12:55 p.m. Eastern

Our CEO Lee will share his latest insights into building a successful B2B influencer marketing program, including new data from the industry’s first State of B2B Influencer Marketing Research Report, in which hundreds of marketers were recently surveyed to identify strategies, tactics, best practices, and predictions for the future of influence in B2B.

Lee will explore what this data reveals and how B2B marketers can best use it to implement a successful influencer program.

“60% of marketers don’t have the knowledge to execute or have the right skills in house to implement ongoing influencer marketing programs. And yet, of those that do engage influencers, 96% feel they are successful. Discover what they’re doing that can help you get your influencer programs working for your brand,” Lee notes of this must-attend #MPB2B session.

6 — B2B Marketing Analytics Strategy

Speaker: Christopher S. Penn, Co-Founder, Trust InsightsChrisPenn

Time: Wednesday, November 4 — 1:35 p.m. Eastern

Christopher is set to share how B2B marketers can best gain insight from analytics, including a look at which areas are important to measure and which may not be worth it.

“You’ve heard the adage, ‘You can’t manage what you don’t measure.’ But in a world of ever-increasingly complex data and confounding circumstances, what if you’re not even sure what to measure,” Christopher asks — one of numerous B2B marketing analytics strategy questions he’ll tackle in his #MPB2B session.

7 — Keynote: Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition

Speaker: Tyrona Heath, Director, Market Engagement, The B2B Institute, LinkedIn*Ty Heath

Time: Thursday, November 5 — 2:10 p.m. Eastern

Ty’s keynote presentation is set to reveal three mega-marketing trends along with key macro-trends that will endure — and which B2B marketers will be able to count on — over the next decade.

“Discover how you can recalibrate your marketing strategy by following the key macro-trends you can count on for the next decade,” Ty notes.

8 — Keynote: YES, You Can Build Passionate Fans in B2B Businesses!

Speaker: David Meerman Scott, Fandom Strategist, FanocracyDavid Meerman Scott

Time: Wednesday, November 4 — 11:00 a.m. Eastern

David will deliver a keynote presentation showing how making business personal can be among the most powerful business strategies you can implement, and he’ll also explore the process of creating the type of fandom he’s written about in Fanocracy.

“Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans,” David notes of his #MPB2B keynote session, in which he’ll also present examples from a variety of businesses and organizations that have incorporated newfound passion to create fans and achieve success.

9 — How to Create Meaningful Experiences That Inspire Action in an Unpredictable World

Speaker: Ashley Zeckman, Senior Director, Inprela CommunicationsAshley Zeckman

Time: Wednesday, November 4 — 4:45 p.m. Eastern

Ashley will guide B2B marketers on a journey to create more meaningful experiences in a virtual world — a journey that’s more important now than ever — including sharing how businesses can stand out and achieve strong results despite today’s world of diminished brand loyalty

“Brands across the globe have done what they can to continue to drive revenue and service customers, but something is missing: the human connection,” Ashley notes of her #MPB2B session, which will also examine how B2B marketers can best maintain ongoing connections and create meaningful experiences with teams, customers, and industry experts in our increasingly virtual world.

10 — 5 Creative Ways Marketers Can Support Their B2B Sales Team

Speaker: Pam Didner, B2B Tech Marketing Consultant & Author, Relentless PursuitPam Didner

Time: Wednesday, November 4 — 1:00 p.m. Eastern

Pam is set to share some of the best methods and hidden opportunities that B2B marketers can implement to support their sales team, along with looking at why greater aligning with your sales team is vital when it comes to quantifying your marketing’s ROI.

“For complex sales or when selling technology, content that showcases the technology and product benefits can be key to moving prospects through the sales funnel. In the era of digital and social selling, marketers can use existing marketing elements to better engage and support sales,” Pam explains, an area she’ll expand on in her must-see #MPB2B session.

Join Us Virtually at MarketingProfs B2B Forum 2020!

We hope you’ll join us virtually for these 10 must-see sessions during MPB2B, and for the many additional stellar presentations that will take place over November 4 – 5, for B2B marketing insight to drive your efforts well into 2021 and towards the post-pandemic future.

Also be sure to keep posted for live-blog coverage here on TopRank’s Online Marketing Blog.

* Adobe and LinkedIn are TopRank Marketing clients.

The post 10 Must-See Sessions at MarketingProfs B2B Forum 2020 #MPB2B appeared first on B2B Marketing Blog – TopRank®.

November 4, 2020
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How easy is it to market online?

Political Stance

It is not surprising 2 in 3 small business owners believe a political stance can hurt their business in the current climate. This is the conclusion of a survey carried out by Skynova addressing small business and politics.

A further look at the results reveals half of the conservatives and 2 in 5 of liberals feel the pressure to hide their political beliefs. And in a somewhat more surprising (perhaps not) revelation, 47% of conservatives and 45% of liberals believe it is acceptable to refuse to engage in commerce with a political opponent. Considering the large groups in each political affiliation, this can be a big mistake.

According to the Pew Research Center, 34% of registered voters in the U.S. identify as independents, while 33% identify as Democrats and 29% identify as Republicans. No matter which segment you choose not to do business with, that is a huge percentage of the population. And as a business, the goal is to grow your business and not limit it by refusing customers.

image: Skynova

Key Survey Results

This survey delivers some contradictory data from the small business owners who took part in it. Even though overall 43% think it is OK to refuse to do business with a political opponent, 66% also recognize taking a political stance could hurt their business. Another 39% think it is inappropriate, and 19% state it is unethical. However, 36% say it could help their business.

  • 1 in 4 small business owners says their business took overt political stances. And 3 in 4 of these owners say it positively affected their business.
  • As to the reason why they express their beliefs, 56% feel a responsibility, 44% right to, 42% it is necessary.
  • When it comes to why they do not express their beliefs they say they do not want to alienate 49% and do not want to foster division 40% followed by lack of interest, concern about backlash and feel inappropriate.
  • The top five issues they are willing to fight fore are Black Lives Matter, LGTBQ, free speech, climate change, and healthcare

Why You Open a Business

For the most part, a person opens a business to make money and grow. Anything that gets in the way of this is going to defeat the purpose. If the rewards of making your political views known along with turning down people of the opposite political view is high, go for it.

However, overall and in the long run, it is not a good business model. In this survey, the respondents say the reward does not outweigh the risk.

Image: skynova.com

This article, “2 in 3 Small Business Owners Believe a Political Stance Can Hurt Business” was first published on Small Business Trends

November 3, 2020
  • by

Are you ready to start your online business now?

The Amazon Fire TV Stick platform is a media player streaming video, music, and games on to your TV. For people who do not want to add yet another device in their home, TVs integrated with Fire TV are a great option.

Although there are not many brands currently providing Fire TV integration, the TVs Insignia and Toshiba offer are very affordable. When taking into account Alexa also comes as part of the technology, these TVs are worth looking at.

Best Fire TVs

 

Insignia 70-inch Smart 4K UHD

Top Pick: At 70 inches this Insignia delivers 4K UHD resolution at 60 Hz. Powered by a quad-core CPU/Multi-core GPU It provides instant search results and fast and fluid responsiveness. You also get dual-band Wi-Fi, three HDMI inputs, and multiple input/output options to connect other peripherals.

All New Insignia NS-70DF710NA21 70-inch Smart 4K UHD – FireTV Edition, Released 2020

Buy on Amazon

 

Toshiba 55-inch 4K UHD TV

Runner Up: The 4K UHD resolution on this Toshiba comes with Dolby Vision HDR to deliver enhanced 4K HDR picture quality. This allows it to deliver more contrast range and brightness. You get a 60 Hz refresh rate and DTS Virtual X audio processing.

Toshiba TF-55A810U21 55-inch 4K UHD TV – Fire TV Edition

Buy on Amazon

 

Insignia 65-inch Smart 4K UHD

Best Value: Just like its 70” counterpart, this 65” Insignia includes all of the other features, but it is 5” smaller. The LED display technology lets you watch high dynamic range (HDR) content from all the streaming services including Netflix, Prime Video, YouTube, Hulu, HBO, and more.

All-New Insignia NS-65DF710NA21 65-inch Smart 4K UHD – Fire TV Edition, Released 2020

Buy on Amazon

 

Toshiba 50-inch 4K UHD TV

This 2020 Toshiba comes with Dolby Vision along with the 4K Ultra HD picture. With more than 8 million pixels, you will get vivid colors and blacker blacks. All you have to do is just plug it in and connect it to your WiFi to experience all of the FireTV and Alexa features out of the box.

All-New Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision – Fire TV Edition, Released 2020

Buy on Amazon

 

Insignia 55-inch Smart 4K UHD

This 55” TV is still big, but not quite as big as the 70”. However, you will still be able to appreciate the 4K UHD display when you watch movies or play games. The LED display provides high dynamic range capability along with WiFi, USB and HDMI connectivity and ports.

All-New Insignia NS-55DF710NA21 55-inch Smart 4K UHD – Fire TV Edition, Released 2020

Buy on Amazon

 

Toshiba 43-inch Smart 4K UHD with Dolby Vision

Once you get displays under 45” the perspective changes dramatically. At 43” this Toshiba still comes with 4K UHD and Dolby Vision, but you can put in more places. Bedrooms and even an office are options without overwhelming the room.

All-New Toshiba 43LF621U21 43-inch Smart 4K UHD with Dolby Vision – Fire TV Edition, Released 2020

Buy on Amazon

 

Insignia 32-inch Smart HD TV

A 32” TV is becoming rare, but this Insignia unit provides a 720P HD display along with all of the streaming capabilities. Multiple device input/output options with 3 HDMI including 1 with ARC, USB, and composite output also make it possible to use it as a monitor for your computer.

Insignia NS-32DF310NA19 32-inch Smart HD TV – Fire TV Edition

Buy on Amazon

 

Factors to Consider on Fire TV Sets

  • Size: Starting at 32”, Fire TV editions are available up to 70”. This gives you the option to put them in everything from a bedroom to a large living room and even an office.
  • Resolution: The TVs that are 43” and higher all come with 4K UHD resolution. The smaller screens are still HD but they only deliver 720P.
  • Smart Features: One of the reasons for getting a Fire TV with Alexa is to control more of your smart gadgets with just one product. From security cameras to light bulbs and thermostats, you can monitor them with these TVs.
  • Ports: Look for ports that will accommodate the peripherals you already have such as gaming consoles.
  • Refresh Rate: Look for 60 Hz or 120 Hz refresh rate on the TV. Higher refresh rates deliver smoother motion, especially if you plan on playing games on the TV.

The Fire TV Edition TVs from Insignia and Toshiba deliver all the Fire TV experience along with Alexa at an affordable price point. Without adding yet another gadget, you can monitor and control your smart home devices such as Ring Doorbell, Blink cameras, or Ecobee thermostats.

ALSO READ:

Images: amazon.com

This article, “Best Fire TVs” was first published on Small Business Trends

November 3, 2020
  • by

How easy is it to market online?

The Amazon Fire TV Stick platform is a media player streaming video, music, and games on to your TV. For people who do not want to add yet another device in their home, TVs integrated with Fire TV are a great option.

Although there are not many brands currently providing Fire TV integration, the TVs Insignia and Toshiba offer are very affordable. When taking into account Alexa also comes as part of the technology, these TVs are worth looking at.

Best Fire TVs

 

Insignia 70-inch Smart 4K UHD

Top Pick: At 70 inches this Insignia delivers 4K UHD resolution at 60 Hz. Powered by a quad-core CPU/Multi-core GPU It provides instant search results and fast and fluid responsiveness. You also get dual-band Wi-Fi, three HDMI inputs, and multiple input/output options to connect other peripherals.

All New Insignia NS-70DF710NA21 70-inch Smart 4K UHD – FireTV Edition, Released 2020

Buy on Amazon

 

Toshiba 55-inch 4K UHD TV

Runner Up: The 4K UHD resolution on this Toshiba comes with Dolby Vision HDR to deliver enhanced 4K HDR picture quality. This allows it to deliver more contrast range and brightness. You get a 60 Hz refresh rate and DTS Virtual X audio processing.

Toshiba TF-55A810U21 55-inch 4K UHD TV – Fire TV Edition

Buy on Amazon

 

Insignia 65-inch Smart 4K UHD

Best Value: Just like its 70” counterpart, this 65” Insignia includes all of the other features, but it is 5” smaller. The LED display technology lets you watch high dynamic range (HDR) content from all the streaming services including Netflix, Prime Video, YouTube, Hulu, HBO, and more.

All-New Insignia NS-65DF710NA21 65-inch Smart 4K UHD – Fire TV Edition, Released 2020

Buy on Amazon

 

Toshiba 50-inch 4K UHD TV

This 2020 Toshiba comes with Dolby Vision along with the 4K Ultra HD picture. With more than 8 million pixels, you will get vivid colors and blacker blacks. All you have to do is just plug it in and connect it to your WiFi to experience all of the FireTV and Alexa features out of the box.

All-New Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision – Fire TV Edition, Released 2020

Buy on Amazon

 

Insignia 55-inch Smart 4K UHD

This 55” TV is still big, but not quite as big as the 70”. However, you will still be able to appreciate the 4K UHD display when you watch movies or play games. The LED display provides high dynamic range capability along with WiFi, USB and HDMI connectivity and ports.

All-New Insignia NS-55DF710NA21 55-inch Smart 4K UHD – Fire TV Edition, Released 2020

Buy on Amazon

 

Toshiba 43-inch Smart 4K UHD with Dolby Vision

Once you get displays under 45” the perspective changes dramatically. At 43” this Toshiba still comes with 4K UHD and Dolby Vision, but you can put in more places. Bedrooms and even an office are options without overwhelming the room.

All-New Toshiba 43LF621U21 43-inch Smart 4K UHD with Dolby Vision – Fire TV Edition, Released 2020

Buy on Amazon

 

Insignia 32-inch Smart HD TV

A 32” TV is becoming rare, but this Insignia unit provides a 720P HD display along with all of the streaming capabilities. Multiple device input/output options with 3 HDMI including 1 with ARC, USB, and composite output also make it possible to use it as a monitor for your computer.

Insignia NS-32DF310NA19 32-inch Smart HD TV – Fire TV Edition

Buy on Amazon

 

Factors to Consider on Fire TV Sets

  • Size: Starting at 32”, Fire TV editions are available up to 70”. This gives you the option to put them in everything from a bedroom to a large living room and even an office.
  • Resolution: The TVs that are 43” and higher all come with 4K UHD resolution. The smaller screens are still HD but they only deliver 720P.
  • Smart Features: One of the reasons for getting a Fire TV with Alexa is to control more of your smart gadgets with just one product. From security cameras to light bulbs and thermostats, you can monitor them with these TVs.
  • Ports: Look for ports that will accommodate the peripherals you already have such as gaming consoles.
  • Refresh Rate: Look for 60 Hz or 120 Hz refresh rate on the TV. Higher refresh rates deliver smoother motion, especially if you plan on playing games on the TV.

The Fire TV Edition TVs from Insignia and Toshiba deliver all the Fire TV experience along with Alexa at an affordable price point. Without adding yet another gadget, you can monitor and control your smart home devices such as Ring Doorbell, Blink cameras, or Ecobee thermostats.

ALSO READ:

Images: amazon.com

This article, “Best Fire TVs” was first published on Small Business Trends

November 3, 2020
  • by

Do you know anyone that likes to shop online?

Sunrise Bookkeeping

Sunrise, a Lendio company and providers of bookkeeping software for small businesses, has launched its first mobile app. The Sunrise Invoices & Payments app is designed to make the day-to-day management of bookkeeping easier for small businesses.

Small businesses can carry out essential bookkeeping tasks on the new app. Such tasks include invoicing and billing, receipt capture, payment processing, expenses cataloguing, and more.

Sunrise Bookkeeping Mobile App

Many small businesses have seen their cashflow significantly impacted by the pandemic. Lacking the money, resources and time, bookkeeping tasks can be neglected. This is where the Sunrise Invoicing & Payments app can step in a prove beneficial to many resource-starved small businesses.

Keeping a Closer Eye on Financial Health

By providing efficient and comprehensive bookkeeping management, small business owners can keep a closer eye on the financial health of their business.

From freelancers to independent contractors and small organizations, businesses can take advantage of tools to help them manage their finances and get paid for their work.

Brock Blake, CEO and co-founder of Lendio, describes how the app can help small business owners take care of often time-consuming and banal bookkeeping duties.

““Even before the onset of the COVID-19 pandemic, small business owners consistently pointed to cash flow as one of their biggest operational hurdles.

“Now, more than ever, saving time and keeping track of financial health is vital to America’s small businesses. Sunrise and its app can help business owners save time, keep a closer eye on their cash flow and even help them apply for future capital,” said Blake.

Sunrise is available in two versions – a free plan and a paid plan. The free plan enables small businesses to carry out cash and accrual-based accounting. The paid plan allows growing businesses to leverage expert bookkeepers.

The bookkeeping app is free for Sunrise users. It makes bookkeeping more efficient for small businesses, by merging cashflow management, accounting, loan and credit information into a single, convenient platform.

Image: sunriseapp.com

This article, “Sunrise Bookkeeping Launches a Mobile App” was first published on Small Business Trends

November 3, 2020
  • by

Are you ready to start your online business now?

25 MPB2B Influencers Image

25 MPB2B Influencers Image
Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional speakers, and this year is no different aside from the virtual element the pandemic has necessitated.

MPB2B will take place November 4 – 5, 2020 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in a new virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.

Just who are the experts that MPB2B has carefully chosen for this year’s event?

To help B2B marketing professionals learn more and connect with the experts and influential speakers at this year’s event, we’ve sorted through the master list of presenters to identify 25 of the top B2B marketing social influencers to follow and learn from in 2021 and beyond.

List Methodology: Our starting point is to identify and validate the credentials of all the speakers presenting at MPB2B. We then imported this scrubbed information into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the MPB2B speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics.

A variety of criteria go into such a ranking, including:

  • Topical relevance of the content each influencer publishes
  • Network engagement with on-topic content
  • Network size and reach

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.

Network B2B Marketers

Many thanks go out to each of these generous speakers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other.

In our list for 2020 you’ll likely see several familiar faces, along with a refreshing mix of new B2B marketing industry influencers.

If you’d like to follow all 25 B2B marketers in one shot, we’ve made a Twitter list for you. Enjoy!

Ann-Handley

Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: KEYNOTE: Toast by the Fire: A Fireside Chat with Toast, Inc.’s Kevin Hamilton + Ann Handley About Marketing in a Covid World
Presenting: How to Create an Email Newsletter People Will Clear Their Calendars to Read: 5 Lessons from the Past 8 Months

LeeOdden

Lee Odden @LeeOdden
CEO, TopRank Marketing
Presenting: New Research: How to be Successful With Influencer Marketing

ChrisPenn

Christopher Penn @cspenn
Co-Founder, Trust Insights
Presenting: B2B Marketing Analytics Strategy
Presenting: Ask Me Anything With Christopher S. Penn

Pam Didner

Pam Didner @PamDidner
B2B Tech Marketing Consultant & Author, Relentless Pursuit
Presenting: 5 Creative Ways Marketers Can Support Their B2B Sales Team

Carla Johnson

Carla Johnson @CarlaJohnson
Keynote Speaker, Author, Marketing & Innovation Strategist
Presenting: Innovators and Intrapreneurs: B2B Marketing’s Next Big Role

Mark Schaefer

Mark Schaefer @markwschaefer
Author, Speaker, Podcaster, Consultant
Presenting: The Pandemic Made Me Reimagine Marketing

Gini Dietrich

Gini Dietrich @ginidietrich
Founder & CEO, Spin Sucks
Presenting: The Blueprint to Build a PESO Model Content Marketing Program

RobertRose

Robert Rose @Robert_Rose
Chief Strategy Advisor, Content Marketing Institute
Presenting: Re-Boot Your B2B Content Marketing Measurement In 20 Minutes

David Meerman Scott

David Meerman Scott @dmscott
Fandom Strategist, Fanocracy
Presenting: Keynote: YES, You Can Build Passionate Fans in B2B Businesses!

Juntae DeLane

Juntae DeLane @JuntaeDeLane
Founder & Chief Strategist, Digital Delane
Presenting: Future-Proof your Brand: How to Grow Your Brand In A Time of Crisis

Jon Miller

Jon Miller @jonmiller
Chief Product Officer, Demandbase
Presenting: I Predicted Marketing Automation and It Changed Everything – Here’s What’s Next

Jason Falls

Jason Falls @JasonFalls
Director of Digital & Social Strategy, Cornett
Presenting: Winfluence: Rethinking Influencer Marketing

Brian-Fanzo

Brian Fanzo @iSocialFanz
Virtual Keynote Speaker, iSocialFanz
Presenting: Re-Inventing Virtual Presentations So They Suck Less

Andy-Crestodina

Andy Crestodina @crestodina
Co-Founder & CMO, Orbit Media Studios
Presenting: Advanced Content Marketing And Optimization for B2B Marketers

Ardath Albee

Ardath Albee @ardath421
CEO, Marketing Interactions
Presenting: Dance with the Ones You Know: Use Retention Strategy to Grow

Joe Lazauskas

Joe Lazauskas @joelazauskas
Head of Marketing, Contently
Presenting: How to Create Truly Memorable Content According to Neuroscience

Melanie-Deziel

Melanie Deziel @mdeziel
Chief Content Officer, StoryFuel
Presenting: How to Generate Hundreds of Content Ideas Quickly & Easily

Ashley Zeckman

Ashley Zeckman @azeckman
Senior Director, Inprela Communications
Presenting: How to Create Meaningful Experiences That Inspire Action in an Unpredictable World

Nick Westergaard

Nick Westergaard @nickwestergaard
Chief Strategist, Brand Driven Digital
Presenting: Presidentially Speaking: B2B Communication Secrets from US History

Doug-Kessler

Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: B2B Content Ideas Worth Stealing

Ashley Faus

Ashley Faus @ashleyfaus
Content Strategy Lead, Software Teams, Atlassian
Presenting: Scaling Thought Leadership: Four Pillars to Fast-Track Your Strategy

Zontee-Hou

Zontee Hou @ZonteeHou
President & Chief Strategist, Media Volery
Presenting: Future-Proof Your Social Media Strategy Through Smart Measurement

Ahava Leibtag

Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: Be a Better Marketer By Being a Better Baker

Keith Reynold Jennings

Keith Reynold Jennings @keithjennings
Vice President, Community ImpactPresident, Jackson Healthcare
Presenting: Higher Ground: A Guide to Navigating Success & Significance in Your Career

Ty Heath

Tyrona Heath @tyrona
Director, Market Engagement, The B2B Institute, LinkedIn
Presenting: KEYNOTE with Ty Heath — Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition

BONUS: In addition to this fine list of B2B marketing über-smarties, here is a list of 10 of our most insightful articles about B2B content marketing from the past 12 months:

And here are the previous B2B marketing influencer lists we’ve published:

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list.

Be sure to connect with the TopRank Marketing team virtually attending the #MPB2B conference including Lee, who will be presenting “New Research: How to be Successful With Influencer Marketing” on Thursday, November 5th at 12:55 p.m. Eastern, and look for live-blog coverage here on TopRank’s Online Marketing Blog.

The post 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B appeared first on B2B Marketing Blog – TopRank®.

November 3, 2020
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Do you need help with marketing material or software?

Microinfluencer Partnership

Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Microinfluencers, by definition, have fewer followers, but often have an even more close-knit community. In many cases, this closer relationship allows for greater trust when it comes to marketing products. When dealing with microinfluencers, then, businesses need to understand what will make this particular relationship work well for both parties. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s the best strategy for partnering with a microinfluencer and making sure the relationship goes as expected or that shared goals are met? Why?”

Here’s what YEC community members had to say.

1. Do Your Research

“Do your research and pay close attention to whether or not the microinfluencer you are interested in has consistent, genuine content as well as deep audience engagement. Are their followers actually interested in the products the influencer is using? Work together with the influencer to create content that is authentic and engaging. A good influencer will know what their audience is looking for.” ~ Reuben Yonatan, SaasList

2. Do a Deep Dive on Their Audience

“Do a deep dive on a microinfluencer’s audience. If they have your exact customer base or a new market you would like to enter, it could be a beneficial relationship. Check the nature of their engagement. Are the comments generic or do people dive deeper with questions about product size, ingredients or use cases? Check this thoroughly before partnering.” ~ Tyler Bray, TK Trailer Parts

3. Have a Written Agreement

“Make sure to put your agreement into writing that both parties can follow. It should include goals, expectations, deadlines, rights, payments, etc. You have to ensure that there is mutual trust between both parties by executing the written agreement to also overcome possible hurdles down the road. It also gives either party the option to exit the agreement in case anything goes wrong.” ~ Solomon Thimothy, OneIMS

4. Set Up Benchmarks and Milestones

“Setting up benchmarks and milestones for microinfluencer marketing campaigns can help determine if goals are being met. It also establishes parameters both parties are expected to work within and can help define success.” ~ Jordan Edelson, Appetizer Mobile LLC

5. Have a Clear Reputation Agreement

“Have a clear reputation agreement. Your reputation is the biggest risk factor that you have with a microinfluencer, because if their actions are not reflective of the values of your brand, you risk a dangerous association.” ~ Nicole Munoz, Nicole Munoz Consulting, Inc.

6. Create a Relationship First

“Create a relationship first before making your pitch. Get to know them, and vice versa. Then you can discuss the goals each party wishes to reach and how you can go about doing just that. Jumping right in by haphazardly pitching microinfluencers usually doesn’t go very well.” ~ Andrew Schrage, Money Crashers Personal Finance

7. Don’t Micromanage Them

“Don’t micromanage how they create content. This microinfluencer gained their following by the competitive advantage they already have. Let them propose videos, photoshoots and other media that can promote your product and service. While you can provide feedback to ensure the content is in line with your branding, it is better overall to let them take charge of the creative process.” ~ Riccardo Conte, Virtus Flow

8. Seek Value Alignment

“You must know what your company values are all about and see if the influencer shares the same values. Also, identify the audience that the influencer reaches on a daily basis and see if it’s aligned with your brand’s target audience.” ~ Alfredo Atanacio, Uassist.ME

9. Plan Your Content in Advance

“Once you’ve researched, found and partnered with a suitable microinfluencer, a helpful strategy is to plan out your content in advance. In this way, instead of going on a case-by-case basis, you have prepared content that aligns with both parties’ values. You can always make changes later based on results. But drafting your content first will keep you on the same page.” ~ Blair Williams, MemberPress

10. Leverage Influencer Marketing Tools

“Be sure to take advantage of influencer marketing tools when searching for a microinfluencer. For example, with tools like Upfluence or HypeAuditor, you can easily find microinfluencers who align with your business and your target audience. You also get stats on their follower counts, engagement and more. Tools like this will save you time in your search for the perfect influencer.” ~ Thomas Griffin, OptinMonster

11. Start With a Trial Period

“Working with influencers can be a tricky situation. One way to ease the stress is to start every microinfluencer partnership with a trial period. Pay them for a couple of posts and see what kind of engagement they get compared to their other posts. Use this data to determine if you want to have a long-term business partnership or if it’s time to try something new.” ~ John Brackett, Smash Balloon LLC

12. Don’t Put All Your Eggs in One Basket

“I think that partnering with microinfluencers is great for business, but you don’t want to put all of your eggs in one basket. Seek out multiple microinfluencers and simultaneously build rapport with each person. Spend time reviewing the data after each campaign and work on keeping the people that yield positive results for your brand.” ~ John Turner, SeedProd LLC

13. Keep Track of All Steps

“Put together a nice spreadsheet where you can track the agreed commitment and next steps, and link to the promotion when it happens. These relationships should be tracked in a spreadsheet from prospecting to completion of their task. With all of the information in one place, including the agreement and outcome, it’s unmistakable whether they performed or not.” ~ Andy Karuza, LitPic

READ MORE: 

Image: Depositphotos.com

This article, “13 Strategies for a Successful Microinfluencer Partnership” was first published on Small Business Trends

November 2, 2020
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Do you know anyone that likes to shop online?

Pandemic Loan Program

Huntington Bank has announced it has launched a new $25 million lending program. The program will be focused on helping Midwest-based small businesses owned by minorities, women and veterans.

The Huntington Lift Local Business program will be a big part of the lender’s $20 billion Community Plan. The recently announced five-year plan aims to drive economic inclusion through access to capital, affordable housing, and home ownership.

The program, dedicated to bringing relief, recovery and growth to minority, women and veteran-owned small businesses, is welcome news. The National Bureau of Economic Research reported distinct differences between the effects of Covid-19 on different minority communities. While the total amount of active business owners fell by 22% between February and April, black businesses dropped by 41%. Latinx business owners experienced a 32% drop.

The $20 billion Community Plan joins Huntington’s other efforts to help small businesses during the pandemic. The bank has processed over 38,000 Paycheck Protection Program loans as well as announcing a 24-Hour Grace for Business program. The latter program provides overdraft fee relief for all of Huntington’s small business customers.

Huntington Bank Pandemic Loan Program

The Huntington Lift Local Business program means small businesses can secure SBA-guaranteed loans from $1,000 up to $150,000. As part of the $20 billion Community Plan, the new lending program has many features beneficial to small businesses.

These features include zero origination fees, lower credit score requirements and flexible, longer repayment options. The SBA fees will also be paid by Huntington, while checking accounts benefit from the 24-Hour Grace overdraft fee relief.

Huntington’s business banking director, Steve Rhodes, said:

“We know small businesses need help, and Huntington Lift Local Business delivers a new solution to our customers when they need it most, whether for a start-up or for an established business looking to grow.”

Free financial education courses will also be provided through Huntington’s partnership with Operation HOPE.

Huntington and Operation HOPE

Huntington’s new lending program will also give the bank’s customers access to business-planning and educational programs to support their businesses.

The free educational programming and financial literacy training will be provided through a partnership with Operation HOPE, a non-profit organization. The training will ensure Huntington’s customers are fully prepared as they secure loans to start or grow their businesses.

Operation HOPE’s chief executive officer, John Hope Bryant, added:

“With a ladder of additional programming behind it — including our HOPE Financial Coaching and our online entrepreneurship program — it will make a difference for people pursuing their dreams in business.”

READ MORE:

Image: Depositphotos.com

This article, “Huntington Bank Creates New Pandemic Loan Program for Small Businesses” was first published on Small Business Trends

November 2, 2020
  • by

Did you lose your job or business in this pandemic?

Pandemic Loan Program

Huntington Bank has announced it has launched a new $25 million lending program. The program will be focused on helping Midwest-based small businesses owned by minorities, women and veterans.

The Huntington Lift Local Business program will be a big part of the lender’s $20 billion Community Plan. The recently announced five-year plan aims to drive economic inclusion through access to capital, affordable housing, and home ownership.

The program, dedicated to bringing relief, recovery and growth to minority, women and veteran-owned small businesses, is welcome news. The National Bureau of Economic Research reported distinct differences between the effects of Covid-19 on different minority communities. While the total amount of active business owners fell by 22% between February and April, black businesses dropped by 41%. Latinx business owners experienced a 32% drop.

The $20 billion Community Plan joins Huntington’s other efforts to help small businesses during the pandemic. The bank has processed over 38,000 Paycheck Protection Program loans as well as announcing a 24-Hour Grace for Business program. The latter program provides overdraft fee relief for all of Huntington’s small business customers.

Huntington Bank Pandemic Loan Program

The Huntington Lift Local Business program means small businesses can secure SBA-guaranteed loans from $1,000 up to $150,000. As part of the $20 billion Community Plan, the new lending program has many features beneficial to small businesses.

These features include zero origination fees, lower credit score requirements and flexible, longer repayment options. The SBA fees will also be paid by Huntington, while checking accounts benefit from the 24-Hour Grace overdraft fee relief.

Huntington’s business banking director, Steve Rhodes, said:

“We know small businesses need help, and Huntington Lift Local Business delivers a new solution to our customers when they need it most, whether for a start-up or for an established business looking to grow.”

Free financial education courses will also be provided through Huntington’s partnership with Operation HOPE.

Huntington and Operation HOPE

Huntington’s new lending program will also give the bank’s customers access to business-planning and educational programs to support their businesses.

The free educational programming and financial literacy training will be provided through a partnership with Operation HOPE, a non-profit organization. The training will ensure Huntington’s customers are fully prepared as they secure loans to start or grow their businesses.

Operation HOPE’s chief executive officer, John Hope Bryant, added:

“With a ladder of additional programming behind it — including our HOPE Financial Coaching and our online entrepreneurship program — it will make a difference for people pursuing their dreams in business.”

READ MORE:

Image: Depositphotos.com

This article, “Huntington Bank Creates New Pandemic Loan Program for Small Businesses” was first published on Small Business Trends