Category Archives for "Affiliate Marketing"

The following articles are about how to make money with affiliate marketing. Tips, resources and product reviews

October 22, 2023

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing

You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy immediately drops? It’s not because you dislike your job; you love what you do. It’s just that one client, or perhaps, a handful of them. But flip the coin, and you’ll find clients you absolutely relish […]

How to Transition from Doer to Orchestrator and Scale Your Agency written by John Jantsch read more at Duct Tape Marketing

Scaling your marketing agency is a dream that many of us in the business world share. We embark on our entrepreneurial journey with the vision of growth and prosperity. However, it’s essential to recognize that growth and scale are not one and the same. Often, businesses grow in terms of revenue and customers, but they fail to achieve true scalability. In fact, they find themselves working more, making less, and essentially scaling sideways rather than upwards.

So, how can marketing agencies and Fractional CMOs transition from being doers to orchestrators and achieve true scaling success without adding excessive overhead? It’s not only possible but also essential for sustainable growth. Let’s explore the key steps and strategies to make this transformation.

Ready to build a winning marketing strategy? Explore our AI-powered marketing strategy builder and take the next step towards your agency’s success. Get started now!

The Mindset Shift: Becoming the Orchestrator

Achieving true scalability begins with a

Maximizing Success with a Fractional CMO: A Complete Guide

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing

Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? It’s like wanting champagne on a beer budget. That’s where the magic of a fractional CMO comes in. This executive-level maestro is no ordinary hire; they’re an ace up your sleeve when navigating the cutthroat world of […]

Why Working Less is the Secret to Earning More written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Alyson Caffrey

duct tape marketing podcast featuring Alyson CaffreyIn this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize the way marketing systems are handled.

Key Takeaway:

Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of “systematic rest,” an innovative approach to interspersing work with adequate rest to not only prevent burnout but to significantly enhance productivity and creativity. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

 

Questions I ask Alyson Caffrey:

  • [00:45] How does rest contribute to business growth?
  • [02:31] Can you explain the framework you mentioned?
  • [03:43] Is a long sabbatical the goal of your method?
  • [05:44] How does your 90-day method alter established work habits?
  • [08:28] Do founders grasp your concepts both logically and emotionally?
  • [11:10] Can you explain the operation simplified hierarchy?
  • [1
October 22, 2023

How to Transition from Doer to Orchestrator and Scale Your Agency

How to Transition from Doer to Orchestrator and Scale Your Agency written by John Jantsch read more at Duct Tape Marketing

Scaling your marketing agency is a dream that many of us in the business world share. We embark on our entrepreneurial journey with the vision of growth and prosperity. However, it’s essential to recognize that growth and scale are not one and the same. Often, businesses grow in terms of revenue and customers, but they […]

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing


The Duct Tape Marketing Podcast with Christie Horsman

The Duct Tape Marketing Podcast Christie HorsmanIn this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the burgeoning Creator Economy and how it’s reshaping the marketing landscape, especially in the B2B sector.

Besides leading the marketing initiatives at Thinkific, she is an avid writer on marketing trends for Entrepreneur Magazine, elucidating how modern marketers can break the mold to drive business growth. Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices.

Key Takeaway:

The Creator Economy isn’t just a playground for B2C marketers or influencers. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

 

Questions I ask Christie Horsman:

  • [01:10] How are creators changing marketing, especially in B2B?
  • [02:08] How do you define the “creator economy” compared to traditional economic models?
  • [03:44] Some creators do quirky things for attention. What can B2B brands learn from this?
  • [05:28] Brands are teaming up with influencers. What’s good or bad about this approach?
  • [07:02]
October 22, 2023

The Resilient Entrepreneur: How to Win in a Hostile Economy

The Resilient Entrepreneur: How to Win in a Hostile Economy written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Chris Guillebeau  In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by […]

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing

You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy immediately drops? It’s not because you dislike your job; you love what you do. It’s just that one client, or perhaps, a handful of them. But flip the coin, and you’ll find clients you absolutely relish working with. The ones who are profitable, who respect your expertise, and view their association with you as a partnership.

Understanding the dynamics of this spectrum is crucial to developing a sustainable marketing strategy. Let’s dive into why this matters and how you can leverage it for the benefit of your small business growth.

Ready to build a winning marketing strategy? Explore our AI-powered marketing strategy builder and take the next step towards your agency’s success. Get started now!

October 22, 2023

The Secret to Building Customer Loyalty Forever

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a […]

The Resilient Entrepreneur: How to Win in a Hostile Economy written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Chris Guillebeau 

Duct tape marketing podcast featuring Chris GuillebeauIn this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by following their passion. His blog, The Art of Not Conforming, receives more than 300,000 views per month.

Chris is also a longtime fan of Duct Tape Marketing. Recently, he published his latest book, “Gonzo Capitalism: How to Make Money in an Economy That Hates You.”

Key Takeaway:

During this podcast episode, we delve into the changing landscape of the economy, the rise of unconventional careers, and the power of decentralization. Chris shares fascinating stories of individuals who have found success in unique ways, from naming Chinese babies to teaching outdoor survival skills. Throughout our discussion, he reminded us why, in this rapidly evolving world, individuals and businesses should adapt, embrace novelty, and explore alternative paths to thrive in this changing economic landscape.

Questions I ask Chris:

  • [00:55] Does the economy really hate you?
  • [03:29] Does this happen only in America, or does it happen everywhere?
  • [04:53] Does this mean that we should not be sending our kids to college?
  • [06:36] Why did you call it gonzo capitalism?
  • [08:53] What can people learn from your book?
  • [13:43] What is the message, and what kind of clarity can you offer?
  • [14:23] Where do you recommend people go to learn mor
October 22, 2023

Weekend Fav – October 21

Weekend Fav – October 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an […]

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with John Janstch

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.

In his latest book, “Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever,” Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success.

Key Takeaway:

Anticipatory customer service is not just about reacting to a customer’s needs; it’s about predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach proves to be a game-changer in the marketing and customer service sectors.

Questions I ask Micah Solomon:

  • [00:50] Define anticipatory customer experience.
  • [01:44] Some suggest that no matter how great your services, loyalty is dead. Can you comment on that?
  • [02:33] Is providing a great customer experience a type of referral tactic?
  • [02:48] What is the secret shopper role?
  • [04:38] How did you decide to specialize in this particular aspect of customer experience?
  • [08:35] How do you recommend handling both unhappy and unreasonable customers?
  • [12:11] How do you view customer service as a
September 4, 2023

‘Job is not done’: Olynyk reflects on what it means to take Canada to the Olympics

Kelly Olynyk talks with Arash Madani about Canada’s journey to get them this far into the quarter-finals of the FIBA World Cup and qualifying for the Olympics in 2024.

Canada’s men’s basketball team is headed to the Olympics for the first time since 2000, joining five other nations who have earned a spot at the Paris Games so far.

Canada joins host France, Australia, Japan, South Sudan, and the U.S. with tickets to the 2024 Games in the French capital.

The Canadians earned that with an 88-85 come-from-behind win against Spain in Jakarta, Indonesia at the FIBA World Cup on Sunday. In doing so, Canada joined the U.S. as one of two automatic qualifiers from the Americas. Brazil, Puerto Rico, and the Dominican Republic all failed to move on at the FIBA World Cup, which opened the door for Canada at the tournament, which is also serving as an Olympic qualifying event.

Two more automatic spots for European nations will be handed out at the tournament, which is now down to the quarterfinals. Serbia, Slovenia, Lithuania, Germany, Italy, and Latvia are all still in contention for those.

The Olympic tournament will feature 12 teams, with the remaining four nations coming from four final qualifying tournaments yet to take place.

Those final qualifying tournaments will give 24 teams one last shot at the Games. Bahamas, Bahrain, Cameroon, Croatia, and Poland have spots in that event, with the remaining 19 invitations to be handed out at the World Cup. According to FIBA.com: “The highest placed team for each region of Africa, Americas, and Asia/Oceania, after the eight teams directly qualified, will be awarded berths (to the qualifying tournaments), with the remaining spots filled by the next 16 highest-placed teams at the World Cup.”

The four qualifying-tournament winners will then earn a trip to Paris.

Canada finished seventh at the 2000 Sydney Games, losing to France in the quarterfinals. The last time the men won an Olympic medal was at the 1936 Berlin Games, when they fell 19-8 to the U.S. and settled for gold.

‘Our work is not done’: Gilgeous-Alexander and Canada keeping focus on quarter-finals

Arash Madani talks with Shai Gilgeous-Alexander after leading the way in Candaa’s comeback win vs. Spain and ensuring they stay focused for the upcoming quarter-finals against Slovenia after securing a spot in Paris for the Olympics in 2024.

NEW YORK (AP) — Coco Gauff is the first American teen since Serena Williams more than two decades ago to reach the U.S. Open quarterfinals two years in a row, so the 19-year-old from Florida knows her way out of trouble on a tennis court.

As the second set slipped away against Caroline Wozniacki in the fourth round Sunday at Arthur Ashe Stadium, Gauff needed a chance to think things through after handing over a break with a pair of double-faults and a stumble that left her doing the splits.

So Gauff turned in the direction of the near-constant chatter coming from Brad Gilbert, one of her two coaches sitting in a front-row seat, and said, “Please stop.” A couple of minutes later, Gauff said, “Stop talking.”

That was while Wozniacki was grabbing four consecutive games to go up a break in the third set. And then, just as the match seemed to be slipping away thanks in part to a slew of unforced errors, Gauff straightened out her strokes and pulled way. She collected the last six games for a 6-3, 3-6, 6-1 victory over Wozniacki, the 33-year-old mother of two who recently came out of retirement.

“I was getting frustrated. It wasn’t really directed at him. It was just that I needed to reset,” the sixth-seeded Gauff said. “In that moment, I just didn’t want to hear anything. I just wanted to think about what I was doing.”

Her next opponent will be No. 20 seed Jelena Ostapenko, the 2017 French Open champion. Ostapenko beat defending champion Iga Swiatek 3-6, 6-3, 6-1 on Sunday night, after 23-time Grand Slam champion Novak Djokovic picked up a 6-2, 7-5, 6-4 victory over qualifier Borna Gojo.

Djokovic faces No. 9 Taylor Fritz of the U.S. on Tuesday. It’ll be Djokovic’s 13th quarterfinal at Flushing Meadows, and Fritz’s first.

Gauff, whose best showing at a major was reaching the final at the 2022 French Open before losing to Swiatek, has now won 15 of her past 16 matches.

That run follows a first-round exit at Wimbledon in July and includes the two biggest titles of her career, at the DC Open and in Cincinnati. It also coincides with the additions of Pere Riba as her full-time coach and Gilbert in a role that’s been described as a temporary consultant.

TV microphones have been picking up Gilbert repeatedly offering his thoughts to Gauff during matches over the past week.

Against Wozniacki, the 2018 Australian Open champion and twice the runner-up in New York, Gauff was trying to find the right balance between being the aggressor

September 4, 2023

SN NOW

NEW YORK — Canada’s Leylah Fernandez and American partner Taylor Townsend have advanced in the women’s doubles tournament at the U.S. Open.

Fernandez and Townsend beat Karolina Pliskova of Czechia and Croatia’s Donna Vekic 7-6 (3), 6-1 in the Round of 16 on Sunday.

Ottawa’s Gabrielle Dabrowski and New Zealand’s Erin Routliffe, who used to represent Canada, will face Czechia’s Barbora Strycova and Marketa Vondrousova on Monday.

Fernandez and Townsend will face the winner of that match in the women’s doubles quarterfinals.

Pliskova and Vekic built a 2-0 lead in the first set but Fernandez and Townsend forced a tiebreak to take the lead. That momentum carried into the second set where they took an early 3-0 lead.

Although Pliskova and Vekic had four aces to Fernandez and Townsend’s two, they also double faulted seven times to the Canadian-American pairs four.

Fernandez and Townsend won 79 per cent of their first serves and 62 per cent of their second serves, taking three of eight break points.

Slovenia, Germany, Lithuania and the U.S. all qualified on Friday. And Lithuania pulled off a stunner on Sunday, topping the U.S. in its second-round finale.

ITALY 73, PUERTO RICO 57

At Manila, Stefano Tonut and Giampaolo Ricci each scored 15 points and Italy reached the World Cup quarterfinals with win over Puerto Rico on the final day of second-round play at FIBA’s

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