How to Transition from Doer to Orchestrator and Scale Your Agency written by John Jantsch read more at Duct Tape Marketing
Scaling your marketing agency is a dream that many of us in the business world share. We embark on our entrepreneurial journey with the vision of growth and prosperity. However, it’s essential to recognize that growth and scale are not one and the same. Often, businesses grow in terms of revenue and customers, but they […]
Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the burgeoning Creator Economy and how it’s reshaping the marketing landscape, especially in the B2B sector.
Besides leading the marketing initiatives at Thinkific, she is an avid writer on marketing trends for Entrepreneur Magazine, elucidating how modern marketers can break the mold to drive business growth. Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices.
The Creator Economy isn’t just a playground for B2C marketers or influencers. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.
Questions I ask Christie Horsman:
- [01:10] How are creators changing marketing, especially in B2B?
- [02:08] How do you define the “creator economy” compared to traditional economic models?
- [03:44] Some creators do quirky things for attention. What can B2B brands learn from this?
- [05:28] Brands are teaming up with influencers. What’s good or bad about this approach?